CUSTOM AI DEVELOPMENT · GENERATIVE AI
GENERATIVE AI SOLUTIONS
Turn static product images into realistic model video, without a video shoot.
As part of our custom AI development work, we have built generative AI that creates dynamic model videos from one or two static product photographs. The model turns gently to show the garment from multiple angles, so fashion brands can add motion to visual merchandising at scale, without traditional video production.
Model video from one or two product photos
No traditional video production
Proprietary neural networks and image processing
THE PROBLEM
WHY MOST PRODUCT PAGES STAY STATIC
Video shows how a garment looks and moves, but producing it for every product is rarely practical.
PRODUCTION COST
Studio video shoots for each product are expensive and slow to schedule.
CATALOGUE SCALE
Large, fast-changing catalogues make per-product video unrealistic.
STATIC IMAGERY
Flat images cannot show how a garment drapes and moves from different angles.
GARMENT ACCURACY
General-purpose generators are not built to keep a specific garment faithful to the original.
WHAT WE BUILD
GENERATIVE AI FOR VISUAL COMMERCE
High-quality video output, optimised for e-commerce, marketing and virtual try-on experiences.
PRODUCT PAGE VIDEO
Model videos generated from existing product photos, adding motion to fashion product pages without a video shoot.
VIRTUAL SHOWROOMS & LOOKBOOKS
Motion content for virtual showrooms and lookbooks, produced from the images you already have.
INTERACTIVE SHOPPING
Generated video for augmented reality and interactive shopping experiences.
MARKETING CONTENT
Cost-efficient motion content for marketing, scalable across large catalogues.
WHAT WE HAVE BUILT
- A generative AI solution that creates dynamic model videos from one or two static product images, with smooth, realistic motion that shows the garment from multiple angles
Want to see how this could work for your catalogue? Tell us about it.
HOW IT WORKS
FROM STATIC IMAGE TO MODEL VIDEO
Our AI animates the model, producing a smooth, realistic video from your images.
01
IMAGE INPUT
One front image is enough for simple garments. For products with distinct back designs, front and back images are combined for full accuracy.
02
MOTION GENERATION
Generative AI creates natural, human-like movement from static visuals, producing a seamless rotating effect.
03
OUTPUT
High-quality videos optimised for e-commerce, marketing and virtual try-on experiences.
OUR ENGINE
PROPRIETARY TECHNOLOGY, NOT A RESOLD PLATFORM
We do not resell a general-purpose platform. Three in-house technologies do the heavy lifting, each matched to the task.
NEURAL NETWORKS
Small, agile networks for classification, surrogate development, forecasting and pattern recognition.
In generative AI: models that learn natural, human-like movement.
IMAGE PROCESSING
Larger convolutional networks for image classification, image segmentation and background removal.
In generative AI: garment segmentation and background removal for clean inputs.
GENETIC ALGORITHMS
Hybrid evolutionary optimisation using multiple cross-over, mutation and evolution techniques.
In generative AI: tuning generation settings across quality, speed and cost.
Generative AI also powers Prime AI’s Essai Virtuel, where shoppers see a garment on their own photo, generated directly on the product page. For text, see our LLM development work.
HOW WE WORK
FROM FIRST CALL TO PRODUCTION
01
FREE CONSULTATION
Explain your challenge, or just explore how AI could streamline and enhance your current business practices. No commitment.
02
DISCOVERY & SCOPING
We review your data, systems and success criteria, then propose an approach, timeline and budget range.
03
PROOF OF CONCEPT
A focused prototype on your own data, so you can judge accuracy and value before scaling.
04
PRODUCTION & MLOps
Deployment to cloud, on-premise or edge, with monitoring, retraining and ongoing support.
FAQ
GENERATIVE AI FAQ
It creates dynamic model videos from one or two static product photographs. The model turns gently to show the garment from multiple angles, with smooth, realistic motion and no video shoot.
One front image is sufficient for simple garments. For products with distinct back designs, a front and a back image are combined to ensure full accuracy.
On product pages for fashion retailers, in virtual showrooms and lookbooks, in augmented reality and interactive shopping experiences, and in marketing.
Yes. It needs minimal input and is designed to scale across large catalogues, making motion content cost-efficient to produce.
Every project is scoped individually, based on the problem, the data available and the accuracy and integration required. We usually start with a focused proof of concept on your own data, and you get an approach, timeline and budget range before any commitment.
You explain your challenge, or simply explore how AI could streamline and enhance your current business practices. We’ll tell you honestly whether AI is the right tool and, if it is, what a sensible first step looks like. There’s no commitment.
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SEE WHAT GENERATIVE AI COULD DO FOR YOUR CATALOGUE
Book a free consultation. We will tell you honestly whether AI is the right tool and, if it is, what a sensible first step looks like.