{"id":15776,"date":"2025-04-25T10:29:54","date_gmt":"2025-04-25T10:29:54","guid":{"rendered":"https:\/\/www.prime-ai.com\/?p=15776"},"modified":"2025-04-25T13:12:12","modified_gmt":"2025-04-25T13:12:12","slug":"noticias-2025-semana17","status":"publish","type":"post","link":"https:\/\/www.prime-ai.com\/pt_br\/midia\/noticias-2025-semana17\/","title":{"rendered":"Not\u00edcias - Semana 17"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15776\" class=\"elementor elementor-15776\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1745d025 e-flex e-con-boxed e-con e-parent\" data-id=\"1745d025\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3487f313 elementor-widget elementor-widget-heading\" data-id=\"3487f313\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Not\u00edcias da Semana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd04d6d e-flex e-con-boxed e-con e-parent\" data-id=\"5fd04d6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb0d546 elementor-widget elementor-widget-heading\" data-id=\"2cb0d546\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Semana 17 - 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53df717b e-flex e-con-boxed e-con e-parent\" data-id=\"53df717b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2417ab7 elementor-widget elementor-widget-heading\" data-id=\"2417ab7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uma Nova Era Come\u00e7ou: Radware Descobre que 57% do Tr\u00e1fego de Compras Online Agora s\u00e3o Bots, N\u00e3o Compradores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c648424 e-flex e-con-boxed e-con e-parent\" data-id=\"5c648424\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49258116 elementor-widget elementor-widget-text-editor\" data-id=\"49258116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Radware<sup>\u00ae\u00a0 <\/sup>um l\u00edder global em solu\u00e7\u00f5es de seguran\u00e7a e entrega de aplicativos para ambientes multi-cloud, lan\u00e7ou hoje seu \"Relat\u00f3rio de Amea\u00e7a de Bots de Ecommerce 2025\". O relat\u00f3rio descobriu que bots automatizados - bons e maus bots - representaram 57% do tr\u00e1fego de sites de com\u00e9rcio eletr\u00f4nico durante a temporada de f\u00e9rias de 2024. Isso marca a primeira vez que bots automatizados, n\u00e3o geradores de DDoS, geraram mais tr\u00e1fego do que compradores humanos, sinalizando uma mudan\u00e7a cr\u00edtica na paisagem de seguran\u00e7a cibern\u00e9tica para provedores de com\u00e9rcio eletr\u00f4nico e varejistas online. <a href=\"https:\/\/ai-techpark.com\/radware-finds-57-of-online-shopping-traffic-now-bots-not-buyers\/?utm_source=prime-ai.com\">\"Fonte\"<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57e437e1 e-flex e-con-boxed e-con e-parent\" data-id=\"57e437e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e86488 elementor-widget elementor-widget-heading\" data-id=\"16e86488\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otrium anuncia novo armaz\u00e9m automatizado - O-Mega Rob\u00f4. Economizando 400% de espa\u00e7o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bc3baa3 e-flex e-con-boxed e-con e-parent\" data-id=\"2bc3baa3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbcd1 elementor-widget elementor-widget-text-editor\" data-id=\"3dbcd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A plataforma holandesa de moda Otrium anunciou o lan\u00e7amento de um novo armaz\u00e9m automatizado, chamado O-Mega Robot. De acordo com a empresa, este sistema AutoStore tem at\u00e9 400 por cento melhor aproveitamento de espa\u00e7o do que os armaz\u00e9ns tradicionais.<\/p><p>Otrium \u00e9 um outlet de moda online que foi fundado em 2017, na Holanda. Ele vende cole\u00e7\u00f5es antigas e excesso de invent\u00e1rio de 300 marcas de alta qualidade por pre\u00e7os reduzidos. As marcas incluem Calvin Klein e Tommy Hilfiger, por exemplo. <a href=\"https:\/\/ecommercenews?utm_source=prime-ai.comeu\/otrium-launches-automated-warehouse\/#:~:text=Dutch%20fashion%20platform%20Otrium%20has,in%202017%2C%20in%20the%20Netherlands.?utm_source=prime-ai.com\" data-wplink-url-error=\"true\">\"Fonte\"<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ba30fe e-flex e-con-boxed e-con e-parent\" data-id=\"26ba30fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ec41e elementor-widget elementor-widget-heading\" data-id=\"57ec41e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As vendas da Kering caem 14% no primeiro trimestre enquanto os problemas da Gucci continuam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c3e290a e-flex e-con-boxed e-con e-parent\" data-id=\"3c3e290a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc7342 elementor-widget elementor-widget-text-editor\" data-id=\"7cc7342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Kering disse nesta quarta-feira que a receita do primeiro trimestre caiu 14 por cento para \u20ac3,9 bilh\u00f5es em uma base compar\u00e1vel, um pouco abaixo das expectativas, enquanto as vendas da Gucci ca\u00edram 25 por cento, tamb\u00e9m abaixo das expectativas e continuando a tend\u00eancia de queda do quarto trimestre, quando as vendas da Gucci ca\u00edram 24 por cento.<\/p><p>\"Isso confirma nosso entendimento de que o renascimento da Gucci ainda est\u00e1 para aparecer e provavelmente enfrentar\u00e1 um contexto mais dif\u00edcil, \u00e0 medida que a demanda do consumidor de luxo diminui\", escreveu o analista da Bernstein, Luca Solca. <a href=\"https:\/\/www.voguebusiness.com\/story\/companies\/kering-sales-drop-14-in-q1-as-gucci-woes-continue?utm_source=prime-ai.com\">\"Fonte\"<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ddedaef e-flex e-con-boxed e-con e-parent\" data-id=\"3ddedaef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9481d7 elementor-widget elementor-widget-heading\" data-id=\"7c9481d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As vendas da Asos caem 13%, mas as perdas diminuem \u00e0 medida que a recupera\u00e7\u00e3o ganha for\u00e7a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2212f2f0 e-flex e-con-boxed e-con e-parent\" data-id=\"2212f2f0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d3a87 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d3a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"349\" data-end=\"522\">A Asos reduziu suas perdas no primeiro semestre e apresentou uma melhoria significativa na margem bruta, refor\u00e7ando os primeiros sinais de que sua estrat\u00e9gia de recupera\u00e7\u00e3o est\u00e1 come\u00e7ando a surtir efeito, apesar das vendas continuarem a cair.<\/p><p class=\"\" data-start=\"524\" data-end=\"672\">O gigante da moda online relatou um preju\u00edzo antes dos impostos de \u00a3241.5m pelas 26 semanas at\u00e9 2 de mar\u00e7o de 2025, abaixo do preju\u00edzo de \u00a3291.1m no mesmo per\u00edodo do ano passado.<\/p><p data-start=\"807\" data-end=\"960\">No entanto, as vendas continuaram sob press\u00e3o, com uma queda de 13% em uma base compar\u00e1vel. O n\u00famero de clientes ativos caiu 16% para 18 milh\u00f5es, refletindo o que a Asos descreveu como uma \"mudan\u00e7a estrat\u00e9gica\" visando melhorar a rentabilidade de sua base de clientes. <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2025\/04\/asos-narrows-losses\/?utm_source=prime-ai.com\">\"Fonte\"<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-595b2fa4 e-flex e-con-boxed e-con e-parent\" data-id=\"595b2fa4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6fda0d elementor-widget elementor-widget-heading\" data-id=\"5f6fda0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As vendas no varejo veem o maior aumento em quase quatro anos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-620537b6 e-flex e-con-boxed e-con e-parent\" data-id=\"620537b6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b54997c elementor-widget elementor-widget-text-editor\" data-id=\"4b54997c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">As vendas no varejo do Reino Unido aumentaram no ritmo mais r\u00e1pido em quase quatro anos nos primeiros meses do ano, depois que o clima mais quente ajudou a impulsionar as vendas em mar\u00e7o.<\/p><p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Entre janeiro e mar\u00e7o, o volume de vendas aumentou 1,6% em rela\u00e7\u00e3o aos tr\u00eas meses anteriores, de acordo com o Escrit\u00f3rio de Estat\u00edsticas Nacionais (ONS), que foi o maior aumento trimestral desde julho de 2021. <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/ce3v5y3kyw1o?utm_source=prime-ai.com\">\"Fonte\"<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Not\u00edcias da Semana 17 - 2025 Uma Nova Era Come\u00e7ou: Radware Descobre que 57% do Tr\u00e1fego de Compras Online Agora s\u00e3o Bots, N\u00e3o Compradores Radware\u00ae, l\u00edder global em solu\u00e7\u00f5es de seguran\u00e7a e entrega de aplicativos para ambientes multi-cloud, divulgou hoje seu \u201cRelat\u00f3rio de Amea\u00e7a de Bots de Ecommerce 2025\u201d. O relat\u00f3rio descobriu que bots automatizados - bons e maus bots representaram [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310,309],"tags":[],"class_list":["post-15776","post","type-post","status-publish","format-standard","hentry","category-310","category-news"],"_links":{"self":[{"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/posts\/15776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/comments?post=15776"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/posts\/15776\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/media?parent=15776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/categories?post=15776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-ai.com\/pt_br\/wp-json\/wp\/v2\/tags?post=15776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}