{"id":2717,"date":"2024-11-27T13:55:26","date_gmt":"2024-11-27T13:55:26","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=2717"},"modified":"2025-04-08T12:00:11","modified_gmt":"2025-04-08T12:00:11","slug":"como-aumentar-o-aov-ecommerce-prime-csf-a","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/pt_br\/como-aumentar-o-aov-ecommerce-prime-csf-a\/","title":{"rendered":"5 Dicas de Como Aumentar o Valor M\u00e9dio do Pedido para Varejistas de Moda e Cal\u00e7ados no eCommerce"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2717\" class=\"elementor elementor-2717\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c5ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"43c5ac8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d147a elementor-widget elementor-widget-heading\" data-id=\"10d147a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 Dicas de Como Aumentar o Valor M\u00e9dio do Pedido para Varejistas de Moda e Cal\u00e7ados no eCommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8b7c1 e-flex e-con-boxed e-con e-parent\" data-id=\"4a8b7c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7955abf elementor-widget elementor-widget-text-editor\" data-id=\"7955abf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>5 Dicas sobre Como Aumentar o Valor M\u00e9dio de Pedido para Varejistas de Moda e Cal\u00e7ados no eCommerce As empresas de eCommerce n\u00e3o devem focar apenas nas melhores pr\u00e1ticas ao converter visitantes, mas tamb\u00e9m em t\u00e9cnicas que ajudem a aumentar o AOV (valor m\u00e9dio do pedido).<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2667c9 e-flex e-con-boxed e-con e-parent\" data-id=\"c2667c9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d5123 elementor-widget elementor-widget-video\" data-id=\"f3d5123\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ebCRzIukPAg&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b669bdb e-flex e-con-boxed e-con e-parent\" data-id=\"b669bdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4703c elementor-widget elementor-widget-heading\" data-id=\"7b4703c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Reduzindo o N\u00famero de Vendas Perdidas. O que \u00e9 AOV e Por Que \u00c9 Importante?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63b5cb1 e-flex e-con-boxed e-con e-parent\" data-id=\"63b5cb1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f5e9f elementor-widget elementor-widget-text-editor\" data-id=\"b7f5e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>O valor m\u00e9dio do pedido (AOV) \u00e9 a quantidade m\u00e9dia de dinheiro que seus clientes da loja online gastam ao fazer um pedido. O AOV \u00e9 um indicador importante que ajuda a entender melhor o comportamento do cliente. Os propriet\u00e1rios de empresas podem identificar oportunidades de crescimento analisando o AOV e vendo quais produtos da loja s\u00e3o mais vendidos.<br \/><br \/>Aqui est\u00e3o algumas raz\u00f5es pelas quais \u00e9 importante maximizar o valor m\u00e9dio do pedido:<\/p><ul><li>Aumentando a lucratividade da loja de com\u00e9rcio eletr\u00f4nico. Uma vez que os custos de embalagem e envio, na maioria dos casos, s\u00e3o semelhantes independentemente do valor do pedido;<\/li><li>Gerando mais receita em um per\u00edodo mais curto;<\/li><li>Reduzindo os custos de aquisi\u00e7\u00e3o e remarketing de clientes<\/li><li>Aumentando o CLV (valor do tempo de vida do cliente).<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7462b3a e-flex e-con-boxed e-con e-parent\" data-id=\"7462b3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676d94a elementor-widget elementor-widget-heading\" data-id=\"676d94a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Como Calcular o Valor M\u00e9dio do Pedido<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec63817 e-flex e-con-boxed e-con e-parent\" data-id=\"ec63817\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-283423a elementor-widget elementor-widget-text-editor\" data-id=\"283423a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Empresas de com\u00e9rcio eletr\u00f4nico podem calcular seu AOV usando esta f\u00f3rmula:<\/p><p><i>Receita total de vendas \/ n\u00famero de pedidos = valor m\u00e9dio do pedido.<\/i><\/p><p>No entanto, c\u00e1lculos manuais podem ser demorados se a empresa opera v\u00e1rias lojas online ou precisa relatar o valor m\u00e9dio do pedido diariamente.<\/p><p>Para eliminar pelo menos uma tarefa da agenda lotada do gerente da loja, voc\u00ea pode usar ferramentas anal\u00edticas que atualizam os dados e apresentam os c\u00e1lculos das m\u00e9tricas vitais, incluindo o AOV pelo fluxo da jornada de compras. Por exemplo, clientes que visitaram sua loja via Instagram interagiram com recomenda\u00e7\u00f5es din\u00e2micas de produtos.<\/p><p>Uma vasta lista de ferramentas pode aprimorar o conjunto de ferramentas de uma loja online, incluindo <a href=\"https:\/\/www.xfiner.com\/\" target=\"_blank\" rel=\"noopener\">Xfiner<\/a>\u00a0ou integra\u00e7\u00f5es de an\u00e1lises de terceiros para plataformas de com\u00e9rcio eletr\u00f4nico como\u00a0<a href=\"https:\/\/www.shopify.com\/\" target=\"__blank\" rel=\"noopener\">Shopify<\/a>\u00a0.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b26a7d e-flex e-con-boxed e-con e-parent\" data-id=\"6b26a7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb9de5 elementor-widget elementor-widget-heading\" data-id=\"9cb9de5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Como Aumentar o Valor M\u00e9dio do Pedido<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7fe24b e-flex e-con-boxed e-con e-parent\" data-id=\"c7fe24b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78430c3 elementor-widget elementor-widget-text-editor\" data-id=\"78430c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Existem muitas t\u00e9cnicas e melhores pr\u00e1ticas que as empresas de com\u00e9rcio eletr\u00f4nico podem implementar para aumentar seu VMA (Valor M\u00e9dio do Pedido), mas algumas apresentam melhor custo-benef\u00edcio e um menor processo de decis\u00e3o de compra em compara\u00e7\u00e3o com outras.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b260b2b e-flex e-con-boxed e-con e-parent\" data-id=\"b260b2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0156c elementor-widget elementor-widget-heading\" data-id=\"ee0156c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Crie um Pedido M\u00ednimo para Frete Gr\u00e1tis e Outras Ofertas Especiais.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d54bcd e-flex e-con-boxed e-con e-parent\" data-id=\"2d54bcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed453a elementor-widget elementor-widget-text-editor\" data-id=\"fed453a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Embora a entrega gratuita seja uma pr\u00e1tica comum entre os varejistas de moda e cal\u00e7ados, ainda \u00e9 uma maneira altamente eficaz de incentivar os clientes de sua loja a gastar mais.<br \/><br \/>Por exemplo, uma loja online pode oferecer entrega gratuita a partir de $50 ou envio gratuito no pr\u00f3ximo dia para pedidos acima de $200.<br \/><br \/>Tamb\u00e9m \u00e9 \u00fatil anunciar a entrega gratuita atrav\u00e9s das p\u00e1ginas de produtos, banners na p\u00e1gina inicial e uma vez que o cliente navega at\u00e9 o carrinho de compras.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3ac774 e-flex e-con-boxed e-con e-parent\" data-id=\"c3ac774\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390f16e elementor-widget elementor-widget-heading\" data-id=\"390f16e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Implemente T\u00e9cnicas de Upselling e Cross-selling<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68658dc e-flex e-con-boxed e-con e-parent\" data-id=\"68658dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7206141 elementor-widget elementor-widget-text-editor\" data-id=\"7206141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Outra \u00f3tima maneira de aumentar o valor m\u00e9dio do pedido \u00e9 integrar t\u00e9cnicas de upsells e cross-sells na loja de com\u00e9rcio eletr\u00f4nico.<\/p><p>Varejistas de moda e cal\u00e7ados podem criar um neg\u00f3cio personalizado para os itens que combinam bem com aqueles no carrinho, por exemplo - mostrando aos clientes os conjuntos completos de uma certa cole\u00e7\u00e3o.<\/p><p>Tamb\u00e9m \u00e9 poss\u00edvel implantar solu\u00e7\u00f5es de upselling mais avan\u00e7adas, alimentadas por IA, que oferecem um aumento m\u00e9dio de 15% no VMA ao implementar essas solu\u00e7\u00f5es.<\/p><p><a href=\"https:\/\/www.prime-ai.com\/pt_br\/encontre-roupas-por-imagem\/\">Motor de busca visual e recomenda\u00e7\u00f5es de produtos visualmente semelhantes<\/a>\u00a0permite que os clientes economizem tempo ao encontrar itens na loja online. Quando o visitante est\u00e1 navegando pelas listagens, o Prime AI analisa o cat\u00e1logo completo de produtos em segundo plano, identificando mais de 20 atributos do produto a partir de uma \u00fanica imagem da pe\u00e7a que o visitante est\u00e1 visualizando e encontra outros itens visualmente semelhantes. Al\u00e9m disso, os clientes podem executar uma busca visual ao fazer upload de uma imagem do produto desejado para encontrar itens visualmente semelhantes. Se um comprador optar por usar o localizador de tamanho Prime AI, os resultados da pesquisa visual ser\u00e3o ainda mais aprimorados e pr\u00e9-filtrados para mostrar apenas produtos que est\u00e3o no tamanho do cliente e em estoque.<\/p><p>A tecnologia aprimorada pela IA entende as especifica\u00e7\u00f5es do SKU de cada pe\u00e7a de roupa e os tamanhos adequados de acordo com o design da roupa. Recomenda\u00e7\u00f5es din\u00e2micas de produtos alternativos ajudam a evitar que os clientes abandonem a loja. Como os humanos s\u00e3o seres visuais, mostrar itens visualmente semelhantes encoraja os clientes a continuarem navegando at\u00e9 encontrarem o que estavam procurando.<\/p><p>Embora a taxa de cliques (CTR) nas recomenda\u00e7\u00f5es varie, em m\u00e9dia, os varejistas veem uma CTR de 10%, enquanto alguns varejistas de v\u00e1rias marcas veem uma enorme taxa de cliques de 40% em recomenda\u00e7\u00f5es de produtos din\u00e2micos.<\/p><p>Essa tecnologia ajuda a aumentar as vendas\/a vender produtos relacionados ao cliente, aumentar o valor m\u00e9dio do pedido e reduzir significativamente a taxa de rejei\u00e7\u00e3o proveniente de canais de m\u00eddia social.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d3d00 e-flex e-con-boxed e-con e-parent\" data-id=\"03d3d00\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec5211 elementor-widget elementor-widget-heading\" data-id=\"1ec5211\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lance um Programa de Fidelidade ao Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe7c84b e-flex e-con-boxed e-con e-parent\" data-id=\"fe7c84b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6ff35 elementor-widget elementor-widget-text-editor\" data-id=\"ec6ff35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>De acordo com o Markinblog, clientes leais gastam\u00a0<a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/?gclid=CjwKCAjwm8WZBhBUEiwA178UnC4Ez_zNEce2CkhnVKiK-aECBgnzUgYQjfl2bJ6L0B7HCU6iqY8KjRoC1d0QAvD_BwE\" target=\"_blank\" rel=\"noopener\">67%<\/a>\u00a0mais do que compradores de primeira viagem. No final das contas, com o aumento dos custos de publicidade digital, os custos de aquisi\u00e7\u00e3o de novos clientes inflaram para 7 vezes mais em compara\u00e7\u00e3o com a reten\u00e7\u00e3o de um cliente existente. Mais varejistas de moda est\u00e3o come\u00e7ando a implementar programas de fidelidade que ajudam a reter os clientes atuais e aumentar o valor m\u00e9dio do pedido.<\/p><p>Existem v\u00e1rias solu\u00e7\u00f5es de programas de fidelidade que as lojas de com\u00e9rcio eletr\u00f4nico podem implementar. No entanto, as empresas devem identificar as prefer\u00eancias atuais de seus clientes e analisar as solu\u00e7\u00f5es de fidelidade dos concorrentes para garantir que os compradores frequentes adotem amplamente o novo programa.<\/p><p>Aqui est\u00e3o alguns benef\u00edcios que as marcas poderiam oferecer uma vez que o cliente se junte ao programa de fidelidade:<\/p><ul><li>Desconto de anivers\u00e1rio;<\/li><li>Acesso antecipado a lan\u00e7amentos exclusivos de cole\u00e7\u00f5es ou vendas;<\/li><li>Diminua o pedido m\u00ednimo para frete gr\u00e1tis;<\/li><li>Desconto em todas as compras.<\/li><\/ul><p>Por exemplo, os clientes poderiam acumular pontos e aumentar seu n\u00edvel de fidelidade a cada pedido feito ou d\u00f3lar gasto para obter um desconto ainda maior, entrega gratuita no dia seguinte, ou um presente exclusivo.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09c6b53 e-flex e-con-boxed e-con e-parent\" data-id=\"09c6b53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242db81 elementor-widget elementor-widget-heading\" data-id=\"242db81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Forne\u00e7a uma Experi\u00eancia de Compra Mais Personalizada<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8daffed e-flex e-con-boxed e-con e-parent\" data-id=\"8daffed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8fa95 elementor-widget elementor-widget-text-editor\" data-id=\"9c8fa95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Varejistas de moda e cal\u00e7ados podem usar dados acess\u00edveis para criar uma experi\u00eancia de compra mais personalizada e direcionada para seus clientes e aumentar o valor m\u00e9dio de seus pedidos.<\/p><p>Uma experi\u00eancia de compra melhor pode ser t\u00e3o simples quanto uma campanha de remarketing usando os dados dos pedidos de clientes anteriores. Ou, solu\u00e7\u00f5es de personaliza\u00e7\u00e3o mais avan\u00e7adas podem ser implementadas, como\u00a0<a href=\"https:\/\/www.prime-ai.com\/pt_br\/localizador-de-tamanho-de-sapatos\/\">Localizador de Tamanho de Sapato<\/a> que mede as dimens\u00f5es do p\u00e9 de um comprador a partir de uma \u00fanica foto e combina com as especifica\u00e7\u00f5es do sapato.<\/p><p>Os compradores tendem a usar solu\u00e7\u00f5es de recomenda\u00e7\u00e3o de tamanho com mais frequ\u00eancia quando compram itens mais caros, ajudando-os a ganhar confian\u00e7a suficiente para fazer o pedido, eliminar a necessidade de pedir itens em v\u00e1rios tamanhos ou devolver o item ao varejista.<\/p><p>O valor m\u00e9dio do pedido aumenta \u00e0 medida que o cliente recebe conselhos precisos sobre o tamanho, pois ele n\u00e3o precisa converter suas dimens\u00f5es de tamanho preferidas para as exibidas na loja de varejo.<\/p><p>Localizador de tamanho de roupa, equipado com mais\u00a0<a href=\"https:\/\/www.prime-ai.com\/pt_br\" target=\"_blank\" rel=\"noopener\">Prime AI<\/a>\u00a0solu\u00e7\u00f5es como busca visual de produtos e recomenda\u00e7\u00f5es din\u00e2micas de produtos, podem criar uma experi\u00eancia de compra cont\u00ednua e interativa, acolhendo cada cliente e incentivando-os a gastar mais.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2915d42 e-flex e-con-boxed e-con e-parent\" data-id=\"2915d42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6373c8f elementor-widget elementor-widget-heading\" data-id=\"6373c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Combine FOMO e Ofertas de Pacotes<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca1fa22 e-flex e-con-boxed e-con e-parent\" data-id=\"ca1fa22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-867271e elementor-widget elementor-widget-text-editor\" data-id=\"867271e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>FOMO (medo de ficar de fora) \u00e9 uma poderosa t\u00e9cnica de marketing que instiga o cliente a fazer a compra o mais r\u00e1pido poss\u00edvel, ou ele pode perder a chance de conseguir o item.<\/p><p>Os varejistas frequentemente colocam um cron\u00f4metro no tempo em que est\u00e3o guardando itens no carrinho do comprador ou liberam itens de moda e cal\u00e7ados que est\u00e3o dispon\u00edveis apenas por um tempo limitado.<\/p><p>De acordo com o Trust Pulse,\u00a0<a href=\"https:\/\/trustpulse.com\/fomo-statistics\/\" target=\"_blank\" rel=\"noopener\">60%<\/a>\u00a0dos compradores online compram itens dentro de 24 horas para evitar o FOMO. Essa pr\u00e1tica ajuda a encurtar o tempo de decis\u00e3o do comprador e reduz drasticamente a taxa de carrinhos abandonados.<\/p><p>Outra t\u00e9cnica popular de varejistas de moda \u00e9 as ofertas de pacotes. Alguns exemplos familiares s\u00e3o: tr\u00eas itens pelo pre\u00e7o de dois ou receba 50% de desconto em uma quarta pe\u00e7a de roupa quando o cliente adicionou tr\u00eas ao carrinho.<\/p><p>Quando o FOMO e os pacotes de produtos s\u00e3o combinados, eles criam uma combina\u00e7\u00e3o final, ajudando as lojas online a aumentar o valor m\u00e9dio do pedido sem gastar uma fortuna em M\u00eddia Paga, Marketing de Influenciadores e outros investimentos nem sempre eficazes em termos de custo.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-991dfcd e-flex e-con-boxed e-con e-parent\" data-id=\"991dfcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1352737 elementor-widget elementor-widget-heading\" data-id=\"1352737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Linha de Fundo<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d5ea8b e-flex e-con-boxed e-con e-parent\" data-id=\"7d5ea8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab12f8 elementor-widget elementor-widget-text-editor\" data-id=\"8ab12f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>O valor m\u00e9dio do pedido ajuda as empresas a entender o qu\u00e3o bem sua loja online est\u00e1 performando. Ap\u00f3s os c\u00e1lculos, \u00e9 hora de executar estrat\u00e9gias para ajudar a aumentar a receita e o valor m\u00e9dio do pedido.<\/p><p>Se voc\u00ea lan\u00e7ar um novo programa de fidelidade do cliente ou implementar um\u00a0<a href=\"http:\/\/www.prime-ai.com\/pt_br\/localizador-de-tamanho-e-ajuste-de-roupas\/\" target=\"_blank\" rel=\"noopener\">recomenda\u00e7\u00e3o de tamanho<\/a>\u00a0solu\u00e7\u00e3o, voc\u00ea est\u00e1 no caminho certo para aumentar o valor m\u00e9dio do pedido.<\/p><p>N\u00e3o se esque\u00e7a de acompanhar e analisar o desempenho da sua loja online, ajuste suas ofertas de acordo com o comportamento mut\u00e1vel dos seus clientes e encontre as solu\u00e7\u00f5es que funcionam melhor para a sua marca.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 Dicas de Como Aumentar o Valor M\u00e9dio do Pedido para Varejistas de Moda e Cal\u00e7ados no eCommerce 5 Dicas de Como Aumentar o Valor M\u00e9dio do Pedido para Varejistas de Moda e Cal\u00e7ados no eCommerce As empresas de com\u00e9rcio eletr\u00f4nico n\u00e3o devem focar apenas nas melhores pr\u00e1ticas ao converter visitantes, mas tamb\u00e9m em t\u00e9cnicas que ajudem a aumentar o VMP (valor m\u00e9dio do pedido). [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":113,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2717","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"A imagem destacada deve ter pelo menos 200 por 200 pixels para ser reconhecida pelo Facebook e outros sites de m\u00eddia social.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"how-to-increase-aov-ecommerce-prime-csf-a","permalinkFormat":"https:\/\/www.prime-ai.com\/pt_br\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.prime-ai.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"Como Aumentar o 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