{"id":1971,"date":"2024-11-28T11:26:26","date_gmt":"2024-11-28T11:26:26","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1971"},"modified":"2025-04-08T12:00:10","modified_gmt":"2025-04-08T12:00:10","slug":"solucoes-de-roupas-virtuais-reduzem-devolucoes-da-black-friday-csf-a","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/pt\/solucoes-de-roupas-virtuais-reduzem-devolucoes-da-black-friday-csf-a\/","title":{"rendered":"Solu\u00e7\u00f5es virtuais de prova de roupas reduzem as devolu\u00e7\u00f5es na Black Friday"},"content":{"rendered":"
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Solu\u00e7\u00f5es virtuais de prova de roupas reduzem as devolu\u00e7\u00f5es na Black Friday<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ao longo dos anos, o evento de um dia da Black Friday evoluiu para semanas de competi\u00e7\u00e3o agressiva entre varejistas de moda, todos buscando convencer os clientes a gastar dinheiro em suas lojas online. N\u00e3o \u00e9 segredo que a t\u00e1tica mais comum neste jogo \u00e9 o desconto.<\/p>

Como resultado, os clientes desenvolveram uma expectativa natural de que haver\u00e1 algum tipo de desconto ou oferta especial em novembro, incentivando os compradores online a segurar as compras at\u00e9 que os eventos da Black Friday comecem. Isso \u00e9 ainda mais not\u00e1vel para itens de alto pre\u00e7o, pois os clientes cibern\u00e9ticos esperam para avaliar qual \u00e9 o melhor valor pelo dinheiro.<\/p>

A Black Friday \u00e9 certamente uma das maiores inova\u00e7\u00f5es dos profissionais de marketing para construir audi\u00eancias: milh\u00f5es de pessoas atingindo o pico de sua disposi\u00e7\u00e3o para gastar dinheiro e aguardando as ofertas para come\u00e7ar a loucura das compras. Esta \u00e9poca do ano, portanto, tornou-se grande demais para ser ignorada por qualquer varejista, independentemente de seu tamanho, j\u00e1 que a Black Friday se tornou o evento de gera\u00e7\u00e3o de receita mais importante do ano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vencedores da Black Friday<\/strong><\/p>

Cada vez mais, varejistas de moda de com\u00e9rcio eletr\u00f4nico se tornaram v\u00edtimas de seu pr\u00f3prio sucesso. Enquanto se gasta uma enorme quantidade de tempo construindo estrat\u00e9gias de vendas para a Black Friday, um elemento chave est\u00e1 sendo esquecido por muitos, eliminando rapidamente a alegria das vendas recordes.<\/p>

O fator principal que muitos est\u00e3o ignorando s\u00e3o as devolu\u00e7\u00f5es p\u00f3s Black Friday. Aqueles que t\u00eam monitorado as devolu\u00e7\u00f5es de perto ter\u00e3o notado que o crescimento ano ap\u00f3s ano das devolu\u00e7\u00f5es p\u00f3s Black Friday est\u00e1 crescendo a uma taxa mais acentuada do que o crescimento real das vendas. Isso significa que a lucratividade para o evento especial n\u00e3o est\u00e1 aumentando para todos. Alguns varejistas de moda online t\u00eam esperan\u00e7as de que os lucros vir\u00e3o mais tarde gra\u00e7as \u00e0 aquisi\u00e7\u00e3o de novos clientes ao longo do evento e ao potencial para vendas futuras. Infelizmente, essa hip\u00f3tese ainda precisa ser validada e \u00e9 justo supor que para a maioria do com\u00e9rcio eletr\u00f4nico de moda h\u00e1 um risco significativo de ver sua lucratividade diminuir ano ap\u00f3s ano devido ao aumento das devolu\u00e7\u00f5es associadas \u00e0 Black Friday. Com o resultado final sendo que o evento Black Friday provavelmente resultar\u00e1 em ROI negativo at\u00e9 mesmo a longo prazo.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Causa raiz do aumento de devolu\u00e7\u00f5es<\/strong><\/p>

Existem muitos fatores em jogo e que influenciam a compra dos clientes neste caso espec\u00edfico. A Black Friday \u00e9 uma experi\u00eancia muito emocional e carregada de adrenalina para muitos compradores e varejistas online. Os profissionais de marketing do varejo de moda usam t\u00e1ticas muito eficientes para criar um senso de urg\u00eancia e estimular o gasto do cliente. Por exemplo, notificando os compradores de que as ofertas s\u00e3o v\u00e1lidas apenas por um per\u00edodo limitado de tempo ou enquanto durarem os estoques. Essas estrat\u00e9gias far\u00e3o muitas pessoas gastarem com compara\u00e7\u00e3o limitada, pesquisa ou at\u00e9 mesmo pensando mais profundamente se realmente precisam do item ou se ele realmente vai servir para eles.<\/p>

Esta decis\u00e3o de compra artificial e impulsiva deixa o varejista de moda de v\u00e1rias marcas particularmente exposto ao risco de uma taxa de devolu\u00e7\u00f5es significativa ap\u00f3s a Black Friday. O fato \u00e9 que cada marca usa diferentes nomenclaturas de tamanhos e os gr\u00e1ficos de tamanhos n\u00e3o s\u00e3o f\u00e1ceis de entender, enquanto o frete gr\u00e1tis torna as devolu\u00e7\u00f5es f\u00e1ceis e seguras. Levando os clientes a fazerem pedidos imediatamente e deixar a decis\u00e3o de o que manter para depois que as roupas chegam em suas casas.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solu\u00e7\u00f5es de provador virtual de roupas tornando a Black Friday lucrativa<\/strong><\/p>

Em primeiro lugar, os varejistas que implantaram solu\u00e7\u00f5es de provador virtual est\u00e3o aumentando imensamente a taxa de convers\u00e3o e o valor m\u00e9dio do pedido. Gra\u00e7as \u00e0s recomenda\u00e7\u00f5es instant\u00e2neas de tamanho personalizado que s\u00e3o fornecidas, os clientes online gastam menos tempo selecionando v\u00e1rios tamanhos para o mesmo item, dando-lhes mais tempo para olhar outros itens que realmente lhes caber\u00e3o.<\/p>

Em segundo lugar, o fornecimento de uma recomenda\u00e7\u00e3o de tamanho precisa resultar\u00e1 em menos itens sendo devolvidos.<\/p>

As solu\u00e7\u00f5es de provadores virtuais para varejistas online mitigam significativamente as devolu\u00e7\u00f5es negativas, levando a um impacto positivo na lucratividade. Os custos de log\u00edstica e manuseio de produtos s\u00e3o reduzidos \u00e0 medida que mais roupas do tamanho certo s\u00e3o entregues a clientes mais satisfeitos. Aumentar a satisfa\u00e7\u00e3o do cliente em sua experi\u00eancia de compra tamb\u00e9m aumenta a probabilidade de que eles voltem e comprem novamente com o impulso de confian\u00e7a adicional de confiar na recomenda\u00e7\u00e3o de tamanho fornecida. Obviamente, menos mercadorias est\u00e3o voltando para o varejista ap\u00f3s o pico de compras online. Portanto, evitando descontos adicionais que impactariam negativamente a lucratividade.<\/p>

Varejistas que se associam a solu\u00e7\u00f5es de dimensionamento de intelig\u00eancia artificial verdadeira e especialistas em moda online, t\u00eam a oportunidade \u00fanica de desbloquear novos n\u00edveis de rentabilidade que n\u00e3o poderiam ter encontrado sem o aprendizado de m\u00e1quina.<\/p>

Por exemplo, poderia-se otimizar o pre\u00e7o dos produtos durante a Black Friday para maximizar a rentabilidade. Muitos varejistas simplesmente olham para a margem bruta e decidem quanto est\u00e3o dispostos a sacrificar para atrair clientes, esquecendo-se de levar em conta a taxa de devolu\u00e7\u00f5es ao medir o sucesso das vendas rel\u00e2mpago anteriores (principalmente devido \u00e0 falta de capacidades anal\u00edticas). Os varejistas est\u00e3o, portanto, perdendo oportunidades de otimizar as vendas para rentabilidade levando em conta o quadro completo, que fornecedores avan\u00e7ados de solu\u00e7\u00f5es anal\u00edticas e de IA como a Prime AI podem fornecer.<\/p><\/div>

Solicite uma demonstra\u00e7\u00e3o agora<\/a>\u00a0ou\u00a0entre em contato conosco<\/a>\u00a0para descobrir mais!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Solu\u00e7\u00f5es de prova virtual de roupas reduzem devolu\u00e7\u00f5es na Black Friday Ao longo dos anos, o evento de um dia da Black Friday evoluiu para semanas de competi\u00e7\u00e3o agressiva entre os varejistas de moda, todos tentando convencer os clientes a gastar dinheiro em suas lojas online. N\u00e3o \u00e9 segredo que a t\u00e1tica mais comum neste jogo \u00e9 o desconto. Como um […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":109,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1971","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"virtual-clothes-solutions-reduce-black-friday-returns-csf-a","permalinkFormat":"https:\/\/www.prime-ai.com\/pt\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.prime-ai.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"Qual \u00e9 a 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