{"id":1180,"date":"2024-11-28T10:40:44","date_gmt":"2024-11-28T10:40:44","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1180"},"modified":"2026-07-24T07:04:56","modified_gmt":"2026-07-24T07:04:56","slug":"politicas-termos-de-servico","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/pt\/policies-terms-of-service\/","title":{"rendered":"Pol\u00edticas - Termos de Servi\u00e7o"},"content":{"rendered":"
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Policies - Persistent Device ID API Terms of Service<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Last updated: 24th of July 2026<\/strong><\/h1>

Important notice<\/h2>

These Terms of Service govern access to and use of the Prime AI Persistent Device ID and Risk Signals API<\/strong>, also referred to as the Prime AI Telemetry API<\/strong>.<\/p>

These Terms do not govern Prime AI\u2019s Clothing Size Finder, Shoe Size Finder, Bra Size Finder, Virtual Try-On, Visual Search, AI Photoshoot, custom artificial intelligence services, professional services or other enterprise products. Those services are supplied only under separate written agreements.<\/p>

The Service is offered only to businesses and persons acting for business purposes. It is not offered to consumers for personal, family or household use.<\/p>

By selecting an acceptance checkbox, creating an account, placing an Order, requesting or using Sandbox access, paying for a subscription, accessing API credentials or otherwise using the Service, you agree to these Terms.<\/p>

Where you accept these Terms on behalf of a company or other legal entity, you confirm that:<\/p>

  • you are authorised to bind that entity;<\/p><\/li>

  • the information you provide is accurate; and<\/p><\/li>

  • that entity agrees to these Terms.<\/p><\/li><\/ul>

    If you do not agree to these Terms or do not have authority to bind the relevant entity, you must not access or use the Service.<\/p>

    1. Parties<\/h2>

    These Terms are entered into between:<\/p>

    Prime AI Limited<\/strong>, registered in England and Wales under company number 11599467<\/strong>, with its registered office at:<\/p>

    Oakwood Lodge
    Thornden Wood Road
    Herne Bay
    CT6 7NX
    Reino Unido<\/p>

    referred to as \u201cPrime AI,\u201d \u201cwe,\u201d \u201cus\u201d<\/strong> ou \u201cour\u201d<\/strong>;<\/p>

    e<\/p>

    the business, company, organisation, sole trader or other legal entity accepting these Terms, referred to as the \u201cCustomer,\u201d \u201cyou\u201d<\/strong> ou \u201cyour.\u201d<\/strong><\/p>

    Prime AI and the Customer are each a \u201cParty\u201d<\/strong> and together the \u201cParties.\u201d<\/strong><\/p>

    \u00a0<\/strong><\/p>

    2. Definitions<\/h2>

    In these Terms:<\/p>

    2.1 Account<\/h3>

    \u201cAccount\u201d<\/strong> means the account, subscription record or customer profile created for the Customer in connection with the Service.<\/p>

    2.2 API<\/h3>

    \u201cAPI\u201d<\/strong> means the Prime AI application programming interface, scripts, software libraries, SDKs, endpoints, integration components and associated technology supplied as part of the Service.<\/p>

    2.3 API Call<\/h3>

    \u201cAPI Call\u201d<\/strong> means a request submitted to the Service through the API.<\/p>

    2.4 API Credentials<\/h3>

    \u201cAPI Credentials\u201d<\/strong> means API keys, tokens, secrets, usernames, passwords and other credentials issued or approved for accessing the Service.<\/p>

    2.5 Authorised User<\/h3>

    \u201cAuthorised User\u201d<\/strong> means an employee, contractor or representative whom the Customer authorises to access or administer the Service on its behalf.<\/p>

    2.6 Business Day<\/h3>

    \u201cBusiness Day\u201d<\/strong> means a day other than a Saturday, Sunday or public holiday in England.<\/p>

    2.7 Customer Application<\/h3>

    \u201cCustomer Application\u201d<\/strong> means the website, mobile application, software platform, embedded application, checkout, account system, risk system or other digital property on which the Customer deploys or uses the Service.<\/p>

    2.8 Customer Data<\/h3>

    \u201cCustomer Data\u201d<\/strong> means information submitted to, transmitted to, collected through or otherwise processed by the Service on behalf of the Customer.<\/p>

    2.9 Data Processing Addendum<\/h3>

    \u201cDPA\u201d<\/strong> means the Prime AI Standard Data Processing Addendum published on the Prime AI website, as updated in accordance with its terms.<\/p>

    2.10 Documentation<\/h3>

    \u201cDocumentation\u201d<\/strong> means the technical, security, operational and integration documentation supplied or made available by Prime AI for the Service.<\/p>

    2.11 End User<\/h3>

    \u201cEnd User\u201d<\/strong> means an individual who visits, accesses or interacts with a Customer Application on which the Service is deployed.<\/p>

    2.12 Fees<\/h3>

    \u201cFees\u201d<\/strong> means the subscription charges, usage charges, taxes and other amounts payable for the Service.<\/p>

    2.13 Included API Calls<\/h3>

    \u201cIncluded API Calls\u201d<\/strong> means the number of API Calls included in the Customer\u2019s selected Plan during each applicable billing period.<\/p>

    2.14 Order<\/h3>

    \u201cOrder\u201d<\/strong> means the Customer\u2019s selection or purchase of a Plan through:<\/p>

    • an online checkout;<\/p><\/li>

    • an account interface;<\/p><\/li>

    • an order confirmation;<\/p><\/li>

    • an application form;<\/p><\/li>

    • an invoice;<\/p><\/li>

    • a written quotation;<\/p><\/li>

    • an email confirmation; or<\/p><\/li>

    • another ordering process approved by Prime AI.<\/p><\/li><\/ul>

      2.15 Order Confirmation<\/h3>

      \u201cOrder Confirmation\u201d<\/strong> means the checkout confirmation, subscription confirmation, invoice, email or other record identifying the Plan selected by the Customer.<\/p>

      2.16 Output<\/h3>

      \u201cOutput\u201d<\/strong> means information generated or returned by the Service, including:<\/p>

      • persistent device identifiers;<\/p><\/li>

      • session identifiers;<\/p><\/li>

      • returning-device indicators;<\/p><\/li>

      • technical telemetry;<\/p><\/li>

      • confidence indicators;<\/p><\/li>

      • device-consistency information;<\/p><\/li>

      • network indicators;<\/p><\/li>

      • risk signals;<\/p><\/li>

      • risk scores;<\/p><\/li>

      • risk levels; and<\/p><\/li>

      • recommended-action or customer-defined decision-support fields.<\/p><\/li><\/ul>

        2.17 Paid Plan<\/h3>

        \u201cPaid Plan\u201d<\/strong> means any paid subscription plan for the Service, including the Starter and Growth Plans and any replacement or additional paid plans introduced by Prime AI.<\/p>

        2.18 Plan<\/h3>

        \u201cPlan\u201d<\/strong> means the Sandbox, Starter, Growth or another Service plan selected or approved for the Customer.<\/p>

        2.19 Pricing Page<\/h3>

        \u201cPricing Page\u201d<\/strong> means the current pricing and plan information displayed on the Persistent Device ID API product page or during checkout.<\/p>

        2.20 Sandbox<\/h3>

        \u201cSandbox\u201d<\/strong> means free, trial, evaluation, demonstration or testing access to the Service.<\/p>

        2.21 Service<\/h3>

        \u201cService\u201d<\/strong> means the Prime AI Persistent Device ID and Risk Signals API, also referred to as the Prime AI Telemetry API, including its API, scripts, dashboard, Documentation, Output and associated standard support.<\/p>

        2.22 Service Analytics<\/h3>

        \u201cService Analytics\u201d<\/strong> means aggregated, statistical, de-identified or operational information concerning the performance, security and use of the Service that does not directly identify an individual or disclose the Customer\u2019s Confidential Information.<\/p>

        2.23 Subscription Start Date<\/h3>

        \u201cSubscription Start Date\u201d<\/strong> means the subscription start date shown in the Order Confirmation or, where no date is shown, the date on which production API Credentials are first issued to the Customer.<\/p>

        2.24 Subscription Term<\/h3>

        \u201cSubscription Term\u201d<\/strong> means the period beginning on the Subscription Start Date and continuing until the subscription expires or is terminated in accordance with these Terms.<\/p>

        2.25 Usage Allowance<\/h3>

        \u201cUsage Allowance\u201d<\/strong> means the Included API Calls and any other usage limits applicable to the Customer\u2019s Plan.<\/p>

        3. Contract structure<\/h2>

        3.1 Incorporated documents<\/h3>

        The agreement between Prime AI and the Customer consists of:<\/p>

        • the Order and Order Confirmation;<\/p><\/li>

        • these Terms;<\/p><\/li>

        • the DPA;<\/p><\/li>

        • the Privacy Policy;<\/p><\/li>

        • the Infrastructure Sub-processors information; and<\/p><\/li>

        • the Documentation.<\/p><\/li><\/ul>

          Together, these documents form the \u201cAgreement.\u201d<\/strong><\/p>

          3.2 Order of precedence<\/h3>

          If there is a conflict between documents forming the Agreement, the following order of precedence applies:<\/p>

          1. the DPA, but only for matters concerning the processing of Customer Personal Data;<\/p><\/li>

          2. the Order Confirmation;<\/p><\/li>

          3. these Terms;<\/p><\/li>

          4. the Documentation; and<\/p><\/li>

          5. other policies incorporated into the Agreement.<\/p><\/li><\/ol>

            3.3 Enterprise agreements<\/h3>

            If the Parties enter into a separately signed agreement expressly governing the Service, that agreement takes precedence over these Terms to the extent of any conflict.<\/p>

            3.4 Customer purchase orders<\/h3>

            Any purchase order or procurement document issued by the Customer is for administrative purposes only.<\/p>

            Additional or inconsistent terms contained in a Customer purchase order do not apply unless expressly accepted in writing by an authorised representative of Prime AI.<\/p>

            3.5 Marketing statements<\/h3>

            Marketing materials, demonstrations, discussions and statements made outside the Agreement do not create contractual commitments unless expressly incorporated into an Order Confirmation or separately signed agreement.<\/p>

            4. Business eligibility and registration<\/h2>

            4.1 Business use only<\/h3>

            The Customer confirms that it is acquiring and using the Service wholly or mainly for business purposes.<\/p>

            The Service is not intended for consumer use.<\/p>

            4.2 Accurate information<\/h3>

            The Customer shall provide accurate, complete and current information concerning:<\/p>

            • its legal or trading name;<\/p><\/li>

            • company or business registration details;<\/p><\/li>

            • billing details;<\/p><\/li>

            • website and approved domains;<\/p><\/li>

            • intended use case;<\/p><\/li>

            • technical contact;<\/p><\/li>

            • billing contact; and<\/p><\/li>

            • any other information reasonably requested by Prime AI.<\/p><\/li><\/ul>

              4.3 Authority<\/h3>

              The person registering or ordering the Service confirms that they are authorised to:<\/p>

              • represent the Customer;<\/p><\/li>

              • accept the Agreement;<\/p><\/li>

              • provide payment instructions; and<\/p><\/li>

              • make decisions concerning the Customer\u2019s use of the Service.<\/p><\/li><\/ul>

                4.4 Verification and approval<\/h3>

                Prime AI may verify:<\/p>

                • the Customer\u2019s identity;<\/p><\/li>

                • its business;<\/p><\/li>

                • its website or application;<\/p><\/li>

                • its intended use case;<\/p><\/li>

                • its payment information; and<\/p><\/li>

                • its compliance with the Agreement.<\/p><\/li><\/ul>

                  Access to the Service, including Sandbox access, may be subject to manual review and approval.<\/p>

                  4.5 Refusal of access<\/h3>

                  Prime AI may refuse an application or decline to issue API Credentials where reasonably necessary to:<\/p>

                  • protect the Service or other customers;<\/p><\/li>

                  • prevent fraud or abuse;<\/p><\/li>

                  • comply with law;<\/p><\/li>

                  • manage technical capacity;<\/p><\/li>

                  • avoid prohibited use cases; or<\/p><\/li>

                  • address inaccurate or incomplete registration information.<\/p><\/li><\/ul>

                    If Prime AI rejects a paid application before production access is activated, Prime AI shall refund Fees already collected for the unactivated Service.<\/p>

                    5. Plans and access<\/h2>

                    5.1 Available Plans<\/h3>

                    The available Plans, Fees, Included API Calls, signals and other features are described on the Pricing Page or in the applicable Order Confirmation.<\/p>

                    5.2 Plan features<\/h3>

                    Features may differ between Plans.<\/p>

                    For example, a Plan may include some or all of the following:<\/p>

                    • persistent device identification;<\/p><\/li>

                    • private or incognito browsing indicators;<\/p><\/li>

                    • VPN indicators;<\/p><\/li>

                    • data-centre network indicators;<\/p><\/li>

                    • developer-tools activity indicators;<\/p><\/li>

                    • browser-tampering indicators;<\/p><\/li>

                    • bot or automation indicators;<\/p><\/li>

                    • device-consistency checks;<\/p><\/li>

                    • dashboard access;<\/p><\/li>

                    • risk signals; and<\/p><\/li>

                    • support.<\/p><\/li><\/ul>

                      Only the features identified for the Customer\u2019s selected Plan are included.<\/p>

                      5.3 Changes to Plans<\/h3>

                      Prime AI may introduce, rename, modify or discontinue Plans.<\/p>

                      Prime AI shall not materially reduce the core functionality of a Paid Plan during a paid billing period without:<\/p>

                      • providing a substantially equivalent alternative;<\/p><\/li>

                      • giving reasonable prior notice; or<\/p><\/li>

                      • allowing the Customer to cancel and receive a proportionate refund for the unused affected period.<\/p><\/li><\/ul>

                        5.4 No entitlement to future features<\/h3>

                        The Customer\u2019s purchase is not dependent on the delivery of any future feature, integration, signal or functionality unless expressly stated in the Order Confirmation.<\/p>

                        Product roadmaps and planned features are indicative only.<\/p>

                        6. Sandbox access<\/h2>

                        6.1 Evaluation purpose<\/h3>

                        The Sandbox is provided for technical evaluation, integration testing, signal evaluation and proof-of-concept purposes.<\/p>

                        6.2 Sandbox allowance<\/h3>

                        The Sandbox Usage Allowance and included functionality are stated on the Pricing Page or in the Sandbox approval communication.<\/p>

                        6.3 Manual approval<\/h3>

                        Sandbox applications may require manual review before API Credentials are issued.<\/p>

                        Submitting an application does not guarantee approval.<\/p>

                        6.4 No production commitment<\/h3>

                        Unless Prime AI expressly approves otherwise, the Customer shall not rely on the Sandbox as a permanent production service.<\/p>

                        6.5 Sandbox limitations<\/h3>

                        Sandbox access:<\/p>

                        • may contain reduced functionality;<\/p><\/li>

                        • may be rate-limited;<\/p><\/li>

                        • may be subject to additional technical restrictions;<\/p><\/li>

                        • may be modified or withdrawn;<\/p><\/li>

                        • does not include a service-level commitment;<\/p><\/li>

                        • does not include guaranteed support or response times; and<\/p><\/li>

                        • is provided \u201cas is\u201d and \u201cas available.\u201d<\/p><\/li><\/ul>

                          6.6 Sandbox duration<\/h3>

                          Prime AI may limit Sandbox access by:<\/p>

                          • time;<\/p><\/li>

                          • API Calls;<\/p><\/li>

                          • approved domain;<\/p><\/li>

                          • approved use case; or<\/p><\/li>

                          • another reasonable restriction.<\/p><\/li><\/ul>

                            6.7 Ending Sandbox access<\/h3>

                            Prime AI may suspend, expire or terminate Sandbox access at any time.<\/p>

                            Where practicable, Prime AI shall provide notice before ending Sandbox access, but it is not required to do so where immediate action is necessary for security, legal or misuse-prevention reasons.<\/p>

                            6.8 Conversion to a Paid Plan<\/h3>

                            Continued production use after the Sandbox expires requires an active Paid Plan or another written arrangement approved by Prime AI.<\/p>

                            7. Subscription Term, renewal and cancellation<\/h2>

                            7.1 Monthly subscriptions<\/h3>

                            Unless the Order Confirmation states otherwise, Paid Plans are monthly subscriptions.<\/p>

                            7.2 Subscription start<\/h3>

                            The subscription starts on the Subscription Start Date.<\/p>

                            Any estimated activation or onboarding date is an estimate and not a guaranteed deadline unless expressly stated in the Order Confirmation.<\/p>

                            7.3 Automatic renewal<\/h3>

                            A Paid Plan automatically renews for successive monthly billing periods until cancelled in accordance with these Terms.<\/p>

                            7.4 Cancellation by the Customer<\/h3>

                            The Customer may cancel a monthly Paid Plan:<\/p>

                            • through any cancellation function made available in its Account;<\/p><\/li>

                            • through the payment provider\u2019s customer portal;<\/p><\/li>

                            • by contacting Prime AI at support@prime-ai.com; or<\/p><\/li>

                            • by using another cancellation method identified in the Order Confirmation.<\/p><\/li><\/ul>

                              7.5 Effective date of cancellation<\/h3>

                              Cancellation takes effect at the end of the billing period in which the cancellation request is received, unless the Order Confirmation states otherwise.<\/p>

                              The Customer may continue using the Paid Plan until the end of the paid billing period, subject to the Agreement.<\/p>

                              7.6 No further renewal charge<\/h3>

                              After a valid cancellation takes effect, Prime AI shall not charge the Customer for a further renewal period.<\/p>

                              7.7 No partial-period refunds<\/h3>

                              Except where expressly stated in the Agreement or required by law:<\/p>

                              • Fees are non-refundable;<\/p><\/li>

                              • no refund is provided for a partially used billing period;<\/p><\/li>

                              • unused API Calls have no cash value; and<\/p><\/li>

                              • cancellation does not create a right to a pro-rata refund.<\/p><\/li><\/ul>

                                7.8 Minimum terms<\/h3>

                                If an Order Confirmation identifies a fixed minimum Subscription Term, the Customer remains responsible for the Fees applicable to that term, subject to any termination rights expressly stated in the Order Confirmation.<\/p>

                                8. Fees, billing and taxes<\/h2>

                                8.1 Fees<\/h3>

                                The Customer shall pay the Fees shown:<\/p>

                                • on the Pricing Page at the time the Order is placed;<\/p><\/li>

                                • during checkout;<\/p><\/li>

                                • in the Order Confirmation; or<\/p><\/li>

                                • on an invoice issued by Prime AI.<\/p><\/li><\/ul>

                                  8.2 Recurring payment authority<\/h3>

                                  By providing payment information for a recurring Paid Plan, the Customer authorises Prime AI and its payment provider to charge the applicable payment method for:<\/p>

                                  • the initial subscription;<\/p><\/li>

                                  • recurring renewal Fees;<\/p><\/li>

                                  • applicable taxes; and<\/p><\/li>

                                  • other charges expressly disclosed and authorised under the Agreement.<\/p><\/li><\/ul>

                                    8.3 Billing frequency<\/h3>

                                    Unless stated otherwise, monthly Paid Plans are billed monthly in advance.<\/p>

                                    8.4 Payment provider<\/h3>

                                    Payments may be processed by a third-party payment provider.<\/p>

                                    Prime AI does not ordinarily receive or store the Customer\u2019s complete payment-card number.<\/p>

                                    The payment provider\u2019s own terms and privacy policy may also apply to its processing.<\/p>

                                    8.5 Taxes<\/h3>

                                    Fees exclude VAT, sales tax, use tax, withholding tax and similar taxes unless the Pricing Page or checkout expressly states that taxes are included.<\/p>

                                    The Customer is responsible for applicable taxes associated with its purchase, excluding taxes imposed on Prime AI\u2019s net income.<\/p>

                                    8.6 Tax information<\/h3>

                                    The Customer shall provide accurate tax, business and billing information reasonably requested by Prime AI or the payment provider.<\/p>

                                    8.7 Failed payments<\/h3>

                                    If a payment fails or becomes overdue, Prime AI may:<\/p>

                                    • retry the payment;<\/p><\/li>

                                    • request updated payment information;<\/p><\/li>

                                    • restrict or suspend the Service;<\/p><\/li>

                                    • reduce the Account to a free or inactive status;<\/p><\/li>

                                    • terminate the subscription; or<\/p><\/li>

                                    • pursue lawful recovery of undisputed amounts.<\/p><\/li><\/ul>

                                      8.8 Payment notice<\/h3>

                                      Where reasonably practicable, Prime AI shall give the Customer an opportunity to correct a failed payment before terminating production access.<\/p>

                                      8.9 Chargebacks<\/h3>

                                      Prime AI may suspend the Service while investigating a chargeback, reversed payment or suspected payment fraud.<\/p>

                                      8.10 Payment disputes<\/h3>

                                      The Customer must notify Prime AI of a disputed charge within 30 days after the charge or invoice date and provide reasonable details of the dispute.<\/p>

                                      Nothing in this section limits rights that cannot lawfully be excluded.<\/p>

                                      8.11 Price changes<\/h3>

                                      Prime AI may change the price of a Paid Plan by giving at least 30 days\u2019 notice.<\/p>

                                      A price change applies from the first renewal occurring after the stated effective date.<\/p>

                                      If the Customer does not agree to the changed price, it may cancel before the change takes effect.<\/p>

                                      9. API Calls and usage limits<\/h2>

                                      9.1 Usage Allowance<\/h3>

                                      The Customer shall remain within the Usage Allowance applicable to its Plan.<\/p>

                                      9.2 Measuring usage<\/h3>

                                      Prime AI may measure API Calls and other usage through its systems.<\/p>

                                      Prime AI\u2019s records shall be authoritative unless the Customer demonstrates a manifest error.<\/p>

                                      9.3 Reaching the Usage Allowance<\/h3>

                                      If the Customer reaches or is likely to reach its Usage Allowance, Prime AI may:<\/p>

                                      • notify the Customer;<\/p><\/li>

                                      • rate-limit further requests;<\/p><\/li>

                                      • suspend additional API Calls until the next billing period;<\/p><\/li>

                                      • request that the Customer upgrade;<\/p><\/li>

                                      • offer an additional usage package; or<\/p><\/li>

                                      • apply an overage arrangement expressly agreed with the Customer.<\/p><\/li><\/ul>

                                        9.4 Overage charges<\/h3>

                                        Prime AI shall not impose an undisclosed overage charge.<\/p>

                                        An overage charge applies only where it has been:<\/p>

                                        • displayed before the relevant usage;<\/p><\/li>

                                        • identified in the Plan or checkout;<\/p><\/li>

                                        • stated in the Order Confirmation; or<\/p><\/li>

                                        • separately agreed with the Customer.<\/p><\/li><\/ul>

                                          9.5 No carry-over<\/h3>

                                          Unless expressly stated otherwise, unused Included API Calls:<\/p>

                                          • expire at the end of the relevant billing period;<\/p><\/li>

                                          • do not carry over;<\/p><\/li>

                                          • are not transferable; and<\/p><\/li>

                                          • have no cash or refund value.<\/p><\/li><\/ul>

                                            9.6 Circumventing limits<\/h3>

                                            The Customer shall not:<\/p>

                                            • create duplicate Accounts;<\/p><\/li>

                                            • rotate API Credentials;<\/p><\/li>

                                            • divide usage across related entities;<\/p><\/li>

                                            • manipulate request reporting; or<\/p><\/li>

                                            • use another method to avoid usage limits or Fees.<\/p><\/li><\/ul>

                                              9.7 Unusual traffic<\/h3>

                                              Prime AI may rate-limit or temporarily restrict abnormal request volumes that threaten:<\/p>

                                              • Service availability;<\/p><\/li>

                                              • security;<\/p><\/li>

                                              • infrastructure stability; or<\/p><\/li>

                                              • other customers\u2019 use of the Service.<\/p><\/li>

                                              • \u00a0<\/li><\/ul>

                                                10. Licence and permitted use<\/h2>

                                                10.1 Licence<\/h3>

                                                Subject to payment of the Fees and compliance with the Agreement, Prime AI grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable and revocable right during the Subscription Term to:<\/p>

                                                • integrate the API into approved Customer Applications;<\/p><\/li>

                                                • make API Calls within the Usage Allowance;<\/p><\/li>

                                                • access the Documentation;<\/p><\/li>

                                                • receive and use Output; and<\/p><\/li>

                                                • use the Service internally for the approved business purposes.<\/p><\/li><\/ul>

                                                  10.2 Approved purposes<\/h3>

                                                  The Service may be used for legitimate purposes including:<\/p>

                                                  • website and account security;<\/p><\/li>

                                                  • fraud prevention;<\/p><\/li>

                                                  • abuse prevention;<\/p><\/li>

                                                  • account-recreation detection;<\/p><\/li>

                                                  • multi-account detection;<\/p><\/li>

                                                  • trial-abuse prevention;<\/p><\/li>

                                                  • promotion and referral-abuse prevention;<\/p><\/li>

                                                  • suspicious-session review;<\/p><\/li>

                                                  • bot and automation detection;<\/p><\/li>

                                                  • payment or checkout risk enrichment;<\/p><\/li>

                                                  • serial return and refund-abuse prevention;<\/p><\/li>

                                                  • access control;<\/p><\/li>

                                                  • authentication support;<\/p><\/li>

                                                  • paywall enforcement; and<\/p><\/li>

                                                  • other risk-management purposes approved by Prime AI.<\/p><\/li><\/ul>

                                                    10.3 Approved Customer Applications<\/h3>

                                                    The Customer may deploy the Service only on:<\/p>

                                                    • domains;<\/p><\/li>

                                                    • applications;<\/p><\/li>

                                                    • environments; and<\/p><\/li>

                                                    • use cases<\/p><\/li><\/ul>

                                                      registered with or approved by Prime AI.<\/p>

                                                      10.4 Authorised Users<\/h3>

                                                      The Customer may permit Authorised Users to administer and use the Service on its behalf.<\/p>

                                                      The Customer is responsible for its Authorised Users\u2019 acts and omissions.<\/p>

                                                      10.5 Affiliates and clients<\/h3>

                                                      The Customer may not make the Service available to:<\/p>

                                                      • an affiliate;<\/p><\/li>

                                                      • a customer;<\/p><\/li>

                                                      • a merchant;<\/p><\/li>

                                                      • a reseller;<\/p><\/li>

                                                      • a client; or<\/p><\/li>

                                                      • another third party<\/p><\/li><\/ul>

                                                        unless the relevant use is expressly permitted by the Plan or separately approved in writing by Prime AI.<\/p>

                                                        11. API Credentials and account security<\/h2>

                                                        11.1 Confidential credentials<\/h3>

                                                        API Credentials are confidential and must be protected against unauthorised access or disclosure.<\/p>

                                                        11.2 Customer security obligations<\/h3>

                                                        The Customer shall:<\/p>

                                                        • use appropriate secret-management procedures;<\/p><\/li>

                                                        • limit credential access to Authorised Users;<\/p><\/li>

                                                        • use server-side credentials only as instructed by the Documentation;<\/p><\/li>

                                                        • avoid exposing private credentials in public source code;<\/p><\/li>

                                                        • maintain appropriate authentication and access controls;<\/p><\/li>

                                                        • promptly remove access no longer required;<\/p><\/li>

                                                        • rotate credentials when reasonably necessary; and<\/p><\/li>

                                                        • notify Prime AI immediately of suspected compromise.<\/p><\/li><\/ul>

                                                          11.3 Public code repositories<\/h3>

                                                          The Customer shall not publish API Credentials in:<\/p>

                                                          • public repositories;<\/p><\/li>

                                                          • public documentation;<\/p><\/li>

                                                          • browser-side source code where prohibited by the Documentation;<\/p><\/li>

                                                          • support forums; or<\/p><\/li>

                                                          • other publicly accessible locations.<\/p><\/li><\/ul>

                                                            11.4 Responsibility for usage<\/h3>

                                                            The Customer is responsible for API Calls made using its API Credentials until:<\/p>

                                                            • the Customer notifies Prime AI of a compromise; and<\/p><\/li>

                                                            • Prime AI has had a reasonable opportunity to disable or replace the affected credentials.<\/p><\/li><\/ul>

                                                              11.5 Credential changes<\/h3>

                                                              Prime AI may disable, rotate or replace API Credentials where reasonably necessary to:<\/p>

                                                              • address a security risk;<\/p><\/li>

                                                              • prevent misuse;<\/p><\/li>

                                                              • implement a technical update;<\/p><\/li>

                                                              • protect the Service; or<\/p><\/li>

                                                              • comply with law.<\/p><\/li><\/ul>

                                                                \u00a0<\/div>

                                                                12. Prohibited uses<\/h2>

                                                                The Customer shall not, and shall not permit another person to:<\/p>

                                                                12.1 Reverse engineering<\/h3>

                                                                • reverse engineer;<\/p><\/li>

                                                                • decompile;<\/p><\/li>

                                                                • disassemble;<\/p><\/li>

                                                                • decode;<\/p><\/li>

                                                                • translate;<\/p><\/li>

                                                                • reconstruct; or<\/p><\/li>

                                                                • otherwise attempt to derive<\/p><\/li><\/ul>

                                                                  the Service\u2019s source code, object code, algorithms, models, architecture, rules, weightings, thresholds, signal-generation methods, fingerprinting methods, data structures, underlying ideas or technical processes.<\/p>

                                                                  12.2 Reconstruction and competitive analysis<\/h3>

                                                                  The Customer shall not use:<\/p>

                                                                  • repeated API requests;<\/p><\/li>

                                                                  • automated testing;<\/p><\/li>

                                                                  • probing;<\/p><\/li>

                                                                  • scraping;<\/p><\/li>

                                                                  • controlled device variations;<\/p><\/li>

                                                                  • statistical analysis;<\/p><\/li>

                                                                  • payload comparison; or<\/p><\/li>

                                                                  • another method<\/p><\/li><\/ul>

                                                                    to recreate, infer, extract or approximate Prime AI\u2019s technology, algorithms or signal-generation methods.<\/p>

                                                                    12.3 Competitive use<\/h3>

                                                                    The Customer shall not use the Service, Output or Documentation to:<\/p>

                                                                    • develop;<\/p><\/li>

                                                                    • train;<\/p><\/li>

                                                                    • validate;<\/p><\/li>

                                                                    • benchmark;<\/p><\/li>

                                                                    • improve;<\/p><\/li>

                                                                    • operate; or<\/p><\/li>

                                                                    • support<\/p><\/li><\/ul>

                                                                      a product or service that competes with Prime AI\u2019s persistent identification, device intelligence, browser intelligence or risk-signal technology.<\/p>

                                                                      12.4 Copying and modification<\/h3>

                                                                      The Customer shall not:<\/p>

                                                                      • copy the Service except where technically necessary for permitted use;<\/p><\/li>

                                                                      • modify or adapt the Service;<\/p><\/li>

                                                                      • create derivative works;<\/p><\/li>

                                                                      • remove proprietary notices;<\/p><\/li>

                                                                      • alter API responses to misrepresent their source; or<\/p><\/li>

                                                                      • represent Prime AI technology as its own.<\/p><\/li><\/ul>

                                                                        12.5 Resale and redistribution<\/h3>

                                                                        The Customer shall not:<\/p>

                                                                        • sell;<\/p><\/li>

                                                                        • resell;<\/p><\/li>

                                                                        • license;<\/p><\/li>

                                                                        • sublicense;<\/p><\/li>

                                                                        • distribute;<\/p><\/li>

                                                                        • rent;<\/p><\/li>

                                                                        • lease;<\/p><\/li>

                                                                        • time-share;<\/p><\/li>

                                                                        • white-label; or<\/p><\/li>

                                                                        • commercially make available<\/p><\/li><\/ul>

                                                                          the Service or raw Output to another person unless expressly authorised by Prime AI.<\/p>

                                                                          12.6 Benchmarking<\/h3>

                                                                          The Customer shall not publish:<\/p>

                                                                          • performance testing;<\/p><\/li>

                                                                          • accuracy testing;<\/p><\/li>

                                                                          • comparative analysis;<\/p><\/li>

                                                                          • benchmark results; or<\/p><\/li>

                                                                          • technical evaluations<\/p><\/li><\/ul>

                                                                            concerning the Service without Prime AI\u2019s prior written approval.<\/p>

                                                                            This does not prevent the Customer from conducting reasonable internal evaluation for its own purchasing and integration decisions.<\/p>

                                                                            12.7 Circumvention<\/h3>

                                                                            The Customer shall not:<\/p>

                                                                            • bypass access controls;<\/p><\/li>

                                                                            • circumvent usage limits;<\/p><\/li>

                                                                            • disable security controls;<\/p><\/li>

                                                                            • defeat rate limits;<\/p><\/li>

                                                                            • hide the origin of API Calls;<\/p><\/li>

                                                                            • interfere with monitoring;<\/p><\/li>

                                                                            • access an unauthorised endpoint; or<\/p><\/li>

                                                                            • attempt to obtain a higher-tier feature without the required Plan.<\/p><\/li><\/ul>

                                                                              12.8 Security testing<\/h3>

                                                                              The Customer shall not conduct:<\/p>

                                                                              • penetration testing;<\/p><\/li>

                                                                              • vulnerability testing;<\/p><\/li>

                                                                              • denial-of-service testing;<\/p><\/li>

                                                                              • load testing;<\/p><\/li>

                                                                              • security research; or<\/p><\/li>

                                                                              • destructive testing<\/p><\/li><\/ul>

                                                                                against the Service without Prime AI\u2019s prior written approval.<\/p>

                                                                                12.9 Malicious activity<\/h3>

                                                                                The Customer shall not use the Service in connection with:<\/p>

                                                                                • malware;<\/p><\/li>

                                                                                • phishing;<\/p><\/li>

                                                                                • credential theft;<\/p><\/li>

                                                                                • unauthorised access;<\/p><\/li>

                                                                                • unlawful interception;<\/p><\/li>

                                                                                • harassment;<\/p><\/li>

                                                                                • stalking;<\/p><\/li>

                                                                                • cyberattacks;<\/p><\/li>

                                                                                • deceptive conduct; or<\/p><\/li>

                                                                                • other harmful activity.<\/p><\/li><\/ul>

                                                                                  12.10 Unlawful surveillance<\/h3>

                                                                                  The Customer shall not use the Service for unlawful:<\/p>

                                                                                  • surveillance;<\/p><\/li>

                                                                                  • tracking;<\/p><\/li>

                                                                                  • profiling;<\/p><\/li>

                                                                                  • monitoring; or<\/p><\/li>

                                                                                  • identification.<\/p><\/li><\/ul>

                                                                                    12.11 Advertising and unrelated tracking<\/h3>

                                                                                    Unless expressly approved by Prime AI and implemented lawfully, the Customer shall not use the Service for:<\/p>

                                                                                    • targeted advertising;<\/p><\/li>

                                                                                    • cross-context behavioural advertising;<\/p><\/li>

                                                                                    • unrelated marketing profiling;<\/p><\/li>

                                                                                    • tracking individuals across unrelated services for advertising purposes; or<\/p><\/li>

                                                                                    • creating advertising profiles.<\/p><\/li><\/ul>

                                                                                      12.12 Sensitive inferences<\/h3>

                                                                                      The Customer shall not knowingly use the Service to infer:<\/p>

                                                                                      • racial or ethnic origin;<\/p><\/li>

                                                                                      • political opinions;<\/p><\/li>

                                                                                      • religious or philosophical beliefs;<\/p><\/li>

                                                                                      • trade-union membership;<\/p><\/li>

                                                                                      • genetic information;<\/p><\/li>

                                                                                      • health information;<\/p><\/li>

                                                                                      • sexual orientation;<\/p><\/li>

                                                                                      • sex life;<\/p><\/li>

                                                                                      • criminal history; or<\/p><\/li>

                                                                                      • another legally protected sensitive characteristic.<\/p><\/li><\/ul>

                                                                                        12.13 Regulated and significant decisions<\/h3>

                                                                                        Without Prime AI\u2019s prior written approval, the Customer shall not use the Service as the sole or determinative basis for decisions concerning:<\/p>

                                                                                        • employment;<\/p><\/li>

                                                                                        • housing;<\/p><\/li>

                                                                                        • credit;<\/p><\/li>

                                                                                        • insurance;<\/p><\/li>

                                                                                        • healthcare;<\/p><\/li>

                                                                                        • education;<\/p><\/li>

                                                                                        • government benefits;<\/p><\/li>

                                                                                        • immigration;<\/p><\/li>

                                                                                        • law enforcement; or<\/p><\/li>

                                                                                        • another decision producing legal or similarly significant effects.<\/p><\/li><\/ul>

                                                                                          12.14 Children<\/h3>

                                                                                          The Customer shall not knowingly deploy the Service specifically to identify, profile or make decisions about children unless:<\/p>

                                                                                          • Prime AI has approved the use in writing;<\/p><\/li>

                                                                                          • the use is lawful;<\/p><\/li>

                                                                                          • appropriate safeguards have been implemented; and<\/p><\/li>

                                                                                          • all legally required notices, consents and assessments have been completed.<\/p><\/li><\/ul>

                                                                                            12.15 Restricted data<\/h3>

                                                                                            The Customer shall not submit through the API, unless expressly approved by Prime AI:<\/p>

                                                                                            • passwords;<\/p><\/li>

                                                                                            • authentication secrets;<\/p><\/li>

                                                                                            • complete payment-card details;<\/p><\/li>

                                                                                            • bank-account credentials;<\/p><\/li>

                                                                                            • government identification numbers;<\/p><\/li>

                                                                                            • Special Category Personal Data;<\/p><\/li>

                                                                                            • biometric data used for unique identification;<\/p><\/li>

                                                                                            • criminal-offence data; or<\/p><\/li>

                                                                                            • directly identifying children\u2019s data.<\/p><\/li><\/ul>

                                                                                              12.16 Sanctions and export restrictions<\/h3>

                                                                                              The Customer shall not use or make the Service available in breach of:<\/p>

                                                                                              • sanctions;<\/p><\/li>

                                                                                              • export-control laws;<\/p><\/li>

                                                                                              • trade restrictions; or<\/p><\/li>

                                                                                              • other applicable legal prohibitions.<\/p><\/li><\/ul>

                                                                                                \u00a0<\/div>

                                                                                                13. Customer legal and privacy responsibilities<\/h2>

                                                                                                13.1 Customer control<\/h3>

                                                                                                The Customer determines:<\/p>

                                                                                                • why the Service is deployed;<\/p><\/li>

                                                                                                • which End Users are evaluated;<\/p><\/li>

                                                                                                • the lawful basis for processing;<\/p><\/li>

                                                                                                • how long information is retained;<\/p><\/li>

                                                                                                • how Output is combined with other information;<\/p><\/li>

                                                                                                • what business rules and thresholds apply; and<\/p><\/li>

                                                                                                • what action is taken.<\/p><\/li><\/ul>

                                                                                                  13.2 Privacy information<\/h3>

                                                                                                  The Customer shall provide End Users with clear, accurate and legally sufficient information concerning its use of:<\/p>

                                                                                                  • device intelligence;<\/p><\/li>

                                                                                                  • persistent identifiers;<\/p><\/li>

                                                                                                  • browser and device attributes;<\/p><\/li>

                                                                                                  • network indicators;<\/p><\/li>

                                                                                                  • risk signals; and<\/p><\/li>

                                                                                                  • storage and access technologies.<\/p><\/li><\/ul>

                                                                                                    13.3 Lawful basis<\/h3>

                                                                                                    The Customer is responsible for identifying, documenting and maintaining a lawful basis for its processing.<\/p>

                                                                                                    13.4 Storage and access technologies<\/h3>

                                                                                                    The Customer is responsible for determining whether its implementation:<\/p>

                                                                                                    • stores information on an End User\u2019s device;<\/p><\/li>

                                                                                                    • accesses information from an End User\u2019s device;<\/p><\/li>

                                                                                                    • requires consent;<\/p><\/li>

                                                                                                    • falls within a statutory exception; or<\/p><\/li>

                                                                                                    • requires another notice, preference or objection mechanism.<\/p><\/li><\/ul>

                                                                                                      13.5 Assessments<\/h3>

                                                                                                      The Customer shall carry out any legally required:<\/p>

                                                                                                      • legitimate interests assessment;<\/p><\/li>

                                                                                                      • data protection impact assessment;<\/p><\/li>

                                                                                                      • balancing test;<\/p><\/li>

                                                                                                      • consent assessment;<\/p><\/li>

                                                                                                      • records-of-processing update; or<\/p><\/li>

                                                                                                      • prior consultation.<\/p><\/li><\/ul>

                                                                                                        13.6 Customer decisions<\/h3>

                                                                                                        The Customer is solely responsible for decisions made using Output, including whether to:<\/p>

                                                                                                        • approve;<\/p><\/li>

                                                                                                        • allow;<\/p><\/li>

                                                                                                        • block;<\/p><\/li>

                                                                                                        • restrict;<\/p><\/li>

                                                                                                        • challenge;<\/p><\/li>

                                                                                                        • rate-limit;<\/p><\/li>

                                                                                                        • monitor;<\/p><\/li>

                                                                                                        • investigate; or<\/p><\/li>

                                                                                                        • manually review<\/p><\/li><\/ul>

                                                                                                          an End User, account, session or transaction.<\/p>

                                                                                                          13.7 Human review<\/h3>

                                                                                                          The Customer shall provide human review, explanations, reconsideration or appeal mechanisms where required by law or appropriate to the impact of the decision.<\/p>

                                                                                                          13.8 No conclusive treatment<\/h3>

                                                                                                          The Customer shall not present a Prime AI identifier or risk signal as conclusive proof of:<\/p>

                                                                                                          • a person\u2019s identity;<\/p><\/li>

                                                                                                          • fraud;<\/p><\/li>

                                                                                                          • dishonesty;<\/p><\/li>

                                                                                                          • criminal conduct;<\/p><\/li>

                                                                                                          • account ownership;<\/p><\/li>

                                                                                                          • malicious intent; or<\/p><\/li>

                                                                                                          • breach of law or policy.<\/p><\/li><\/ul>

                                                                                                            13.9 Combination with Customer records<\/h3>

                                                                                                            Where the Customer combines Output with:<\/p>

                                                                                                            • names;<\/p><\/li>

                                                                                                            • email addresses;<\/p><\/li>

                                                                                                            • accounts;<\/p><\/li>

                                                                                                            • transactions;<\/p><\/li>

                                                                                                            • payment information;<\/p><\/li>

                                                                                                            • identity information;<\/p><\/li>

                                                                                                            • return history; or<\/p><\/li>

                                                                                                            • other records,<\/p><\/li><\/ul>

                                                                                                              the Customer is responsible for that combination and resulting processing.<\/p>

                                                                                                              13.10 Compliance with law<\/h3>

                                                                                                              The Customer shall use the Service in compliance with all laws applicable to:<\/p>

                                                                                                              • its business;<\/p><\/li>

                                                                                                              • industry;<\/p><\/li>

                                                                                                              • End Users;<\/p><\/li>

                                                                                                              • Customer Applications;<\/p><\/li>

                                                                                                              • processing purposes; and<\/p><\/li>

                                                                                                              • use of Output.<\/p><\/li><\/ul>

                                                                                                                \u00a0<\/div>

                                                                                                                14. Nature of the Service and Customer decisions<\/h2>

                                                                                                                14.1 Data and signal layer<\/h3>

                                                                                                                The Service provides technical device and session intelligence.<\/p>

                                                                                                                It is not a complete fraud-management service or black-box fraud decision engine.<\/p>

                                                                                                                14.2 Customer-controlled logic<\/h3>

                                                                                                                The Customer controls:<\/p>

                                                                                                                • rules;<\/p><\/li>

                                                                                                                • thresholds;<\/p><\/li>

                                                                                                                • scoring;<\/p><\/li>

                                                                                                                • workflows;<\/p><\/li>

                                                                                                                • decision logic; and<\/p><\/li>

                                                                                                                • operational responses.<\/p><\/li><\/ul>

                                                                                                                  14.3 Signal methods<\/h3>

                                                                                                                  Output may be generated using:<\/p>

                                                                                                                  • deterministic methods;<\/p><\/li>

                                                                                                                  • probabilistic methods;<\/p><\/li>

                                                                                                                  • heuristics;<\/p><\/li>

                                                                                                                  • statistical analysis;<\/p><\/li>

                                                                                                                  • pattern analysis;<\/p><\/li>

                                                                                                                  • technical observations; or<\/p><\/li>

                                                                                                                  • combinations of these methods.<\/p><\/li><\/ul>

                                                                                                                    14.4 Limitations of device intelligence<\/h3>

                                                                                                                    The Customer acknowledges that:<\/p>

                                                                                                                    • identifiers may change;<\/p><\/li>

                                                                                                                    • different devices may occasionally produce similar indicators;<\/p><\/li>

                                                                                                                    • one device may be used by multiple people;<\/p><\/li>

                                                                                                                    • one person may use multiple devices;<\/p><\/li>

                                                                                                                    • browsers and devices may change;<\/p><\/li>

                                                                                                                    • operating systems and privacy controls may restrict signals;<\/p><\/li>

                                                                                                                    • adversarial users may attempt to manipulate their environment;<\/p><\/li>

                                                                                                                    • false positives and false negatives may occur;<\/p><\/li>

                                                                                                                    • legitimate End Users may display elevated-risk indicators; and<\/p><\/li>

                                                                                                                    • malicious End Users may avoid detection.<\/p><\/li><\/ul>

                                                                                                                      14.5 Individual signals<\/h3>

                                                                                                                      A single signal, including:<\/p>

                                                                                                                      • VPN usage;<\/p><\/li>

                                                                                                                      • private browsing;<\/p><\/li>

                                                                                                                      • developer-tools activity;<\/p><\/li>

                                                                                                                      • timezone mismatch;<\/p><\/li>

                                                                                                                      • browser tampering; or<\/p><\/li>

                                                                                                                      • automation indicators,<\/p><\/li><\/ul>

                                                                                                                        does not necessarily establish suspicious or unlawful behaviour.<\/p>

                                                                                                                        14.6 No guaranteed outcome<\/h3>

                                                                                                                        Prime AI does not guarantee that the Service will:<\/p>

                                                                                                                        • identify every returning device;<\/p><\/li>

                                                                                                                        • identify every fraudulent or abusive user;<\/p><\/li>

                                                                                                                        • prevent every loss;<\/p><\/li>

                                                                                                                        • detect every bot or automated environment;<\/p><\/li>

                                                                                                                        • detect every VPN;<\/p><\/li>

                                                                                                                        • prevent chargebacks;<\/p><\/li>

                                                                                                                        • prevent returns or refunds;<\/p><\/li>

                                                                                                                        • prevent account creation;<\/p><\/li>

                                                                                                                        • meet every Customer-specific requirement; or<\/p><\/li>

                                                                                                                        • produce a particular commercial outcome.<\/p><\/li><\/ul>

                                                                                                                          \u00a0<\/div>

                                                                                                                          15. Customer Data and data protection<\/h2>

                                                                                                                          15.1 Customer Data ownership<\/h3>

                                                                                                                          As between the Parties, the Customer retains its rights in Customer Data.<\/p>

                                                                                                                          15.2 Limited processing permission<\/h3>

                                                                                                                          The Customer grants Prime AI a limited, non-exclusive, worldwide and royalty-free right during the Subscription Term to:<\/p>

                                                                                                                          • receive;<\/p><\/li>

                                                                                                                          • host;<\/p><\/li>

                                                                                                                          • copy;<\/p><\/li>

                                                                                                                          • transmit;<\/p><\/li>

                                                                                                                          • analyse;<\/p><\/li>

                                                                                                                          • organise;<\/p><\/li>

                                                                                                                          • use; and<\/p><\/li>

                                                                                                                          • otherwise process<\/p><\/li><\/ul>

                                                                                                                            Customer Data only as necessary to:<\/p>

                                                                                                                            • provide the Service;<\/p><\/li>

                                                                                                                            • generate Output;<\/p><\/li>

                                                                                                                            • maintain and secure the Service;<\/p><\/li>

                                                                                                                            • provide support;<\/p><\/li>

                                                                                                                            • prevent misuse;<\/p><\/li>

                                                                                                                            • comply with the Agreement; and<\/p><\/li>

                                                                                                                            • comply with law.<\/p><\/li><\/ul>

                                                                                                                              15.3 Customer authority<\/h3>

                                                                                                                              The Customer confirms that it has all rights, notices, lawful bases, consents and authorisations required to make Customer Data available to Prime AI.<\/p>

                                                                                                                              15.4 Data Processing Addendum<\/h3>

                                                                                                                              Where Prime AI processes Personal Data on behalf of the Customer, the DPA applies automatically and forms part of the Agreement.<\/p>

                                                                                                                              15.5 Controller and Processor roles<\/h3>

                                                                                                                              Unless otherwise agreed:<\/p>

                                                                                                                              • the Customer acts as Controller of Customer Personal Data;<\/p><\/li>

                                                                                                                              • Prime AI acts as Processor when processing that data according to the Customer\u2019s documented instructions; and<\/p><\/li>

                                                                                                                              • each Party acts as an independent Controller for business contact, billing, legal and security information processed for its own purposes.<\/p><\/li><\/ul>

                                                                                                                                15.6 Subprocessors<\/h3>

                                                                                                                                The Customer gives Prime AI general authorisation to use the Subprocessors identified on the Infrastructure Sub-processors page, subject to the DPA.<\/p>

                                                                                                                                15.7 Security<\/h3>

                                                                                                                                Prime AI shall maintain appropriate technical and organisational measures designed to protect Customer Personal Data as described in the DPA.<\/p>

                                                                                                                                15.8 Service Analytics<\/h3>

                                                                                                                                Prime AI may create and use Service Analytics to:<\/p>

                                                                                                                                • operate;<\/p><\/li>

                                                                                                                                • secure;<\/p><\/li>

                                                                                                                                • monitor;<\/p><\/li>

                                                                                                                                • analyse;<\/p><\/li>

                                                                                                                                • evaluate; and<\/p><\/li>

                                                                                                                                • improve<\/p><\/li><\/ul>

                                                                                                                                  the Service, provided that Service Analytics does not directly identify an individual or disclose the Customer\u2019s Confidential Information.<\/p>

                                                                                                                                  15.9 No sale of Customer Personal Data<\/h3>

                                                                                                                                  Prime AI does not sell Customer Personal Data processed on behalf of the Customer or use it for unrelated advertising.<\/p>

                                                                                                                                  16. Intellectual property<\/h2>

                                                                                                                                  16.1 Prime AI ownership<\/h3>

                                                                                                                                  Prime AI and its licensors retain all rights, title and interest in and to:<\/p>

                                                                                                                                  • the Service;<\/p><\/li>

                                                                                                                                  • the API;<\/p><\/li>

                                                                                                                                  • the scripts;<\/p><\/li>

                                                                                                                                  • the Documentation;<\/p><\/li>

                                                                                                                                  • the dashboard;<\/p><\/li>

                                                                                                                                  • Output formats;<\/p><\/li>

                                                                                                                                  • persistent-identification methods;<\/p><\/li>

                                                                                                                                  • signal-generation methods;<\/p><\/li>

                                                                                                                                  • algorithms;<\/p><\/li>

                                                                                                                                  • models;<\/p><\/li>

                                                                                                                                  • software;<\/p><\/li>

                                                                                                                                  • source code;<\/p><\/li>

                                                                                                                                  • object code;<\/p><\/li>

                                                                                                                                  • databases;<\/p><\/li>

                                                                                                                                  • rules;<\/p><\/li>

                                                                                                                                  • thresholds;<\/p><\/li>

                                                                                                                                  • architecture;<\/p><\/li>

                                                                                                                                  • interfaces;<\/p><\/li>

                                                                                                                                  • designs;<\/p><\/li>

                                                                                                                                  • methodologies;<\/p><\/li>

                                                                                                                                  • technical know-how;<\/p><\/li>

                                                                                                                                  • improvements;<\/p><\/li>

                                                                                                                                  • modifications;<\/p><\/li>

                                                                                                                                  • derivative works; and<\/p><\/li>

                                                                                                                                  • Service Analytics.<\/p><\/li><\/ul>

                                                                                                                                    16.2 Licence only<\/h3>

                                                                                                                                    The Service is licensed, not sold.<\/p>

                                                                                                                                    No Intellectual Property Rights are transferred to the Customer except for the limited use rights expressly granted in the Agreement.<\/p>

                                                                                                                                    16.3 Output use<\/h3>

                                                                                                                                    The Customer may use Output internally for its approved business purposes during the Subscription Term.<\/p>

                                                                                                                                    The Customer does not acquire ownership of Prime AI\u2019s methods or technology merely because those methods produce Output for the Customer.<\/p>

                                                                                                                                    16.4 Feedback<\/h3>

                                                                                                                                    If the Customer provides:<\/p>

                                                                                                                                    • suggestions;<\/p><\/li>

                                                                                                                                    • enhancement requests;<\/p><\/li>

                                                                                                                                    • recommendations;<\/p><\/li>

                                                                                                                                    • corrections;<\/p><\/li>

                                                                                                                                    • ideas; or<\/p><\/li>

                                                                                                                                    • other feedback,<\/p><\/li><\/ul>

                                                                                                                                      Prime AI may use that feedback without restriction or payment, provided that Prime AI does not disclose the Customer\u2019s Confidential Information.<\/p>

                                                                                                                                      16.5 Third-party components<\/h3>

                                                                                                                                      The Service may include third-party or open source components governed by their applicable licence terms.<\/p>

                                                                                                                                      Nothing in these Terms restricts rights granted directly under an applicable open-source licence.<\/p>

                                                                                                                                      16.6 Infringement concerns<\/h3>

                                                                                                                                      If Prime AI reasonably believes that the Customer\u2019s authorised use of the Service may infringe a third party\u2019s Intellectual Property Rights, Prime AI may:<\/p>

                                                                                                                                      • obtain the right for continued use;<\/p><\/li>

                                                                                                                                      • modify the affected functionality;<\/p><\/li>

                                                                                                                                      • replace it with substantially equivalent functionality; or<\/p><\/li>

                                                                                                                                      • terminate the affected Service and refund prepaid Fees attributable to the unused affected period.<\/p><\/li><\/ul>

                                                                                                                                        This section states the Customer\u2019s exclusive contractual remedy for such a claim, except to the extent that liability cannot lawfully be limited.<\/p>

                                                                                                                                        17. Confidentiality<\/h2>

                                                                                                                                        17.1 Confidential Information<\/h3>

                                                                                                                                        \u201cConfidential Information\u201d<\/strong> means non-public information disclosed by or on behalf of one Party to the other that:<\/p>

                                                                                                                                        • is marked confidential;<\/p><\/li>

                                                                                                                                        • is described as confidential; or<\/p><\/li>

                                                                                                                                        • would reasonably be understood to be confidential because of its nature or the circumstances of disclosure.<\/p><\/li><\/ul>

                                                                                                                                          17.2 Prime AI Confidential Information<\/h3>

                                                                                                                                          Prime AI\u2019s Confidential Information includes:<\/p>

                                                                                                                                          • API Credentials;<\/p><\/li>

                                                                                                                                          • non-public Documentation;<\/p><\/li>

                                                                                                                                          • technical architecture;<\/p><\/li>

                                                                                                                                          • source code;<\/p><\/li>

                                                                                                                                          • algorithms;<\/p><\/li>

                                                                                                                                          • signal-generation methods;<\/p><\/li>

                                                                                                                                          • security information;<\/p><\/li>

                                                                                                                                          • vulnerability information;<\/p><\/li>

                                                                                                                                          • non-public pricing; and<\/p><\/li>

                                                                                                                                          • product roadmaps.<\/p><\/li><\/ul>

                                                                                                                                            17.3 Customer Confidential Information<\/h3>

                                                                                                                                            The Customer\u2019s Confidential Information includes:<\/p>

                                                                                                                                            • non-public Customer Data;<\/p><\/li>

                                                                                                                                            • internal use cases;<\/p><\/li>

                                                                                                                                            • security configurations;<\/p><\/li>

                                                                                                                                            • technical integration details;<\/p><\/li>

                                                                                                                                            • business plans; and<\/p><\/li>

                                                                                                                                            • non-public commercial information.<\/p><\/li><\/ul>

                                                                                                                                              17.4 Protection obligations<\/h3>

                                                                                                                                              Each receiving Party shall:<\/p>

                                                                                                                                              • protect the disclosing Party\u2019s Confidential Information using reasonable care;<\/p><\/li>

                                                                                                                                              • use it only for purposes connected with the Agreement;<\/p><\/li>

                                                                                                                                              • disclose it only to persons who need it for those purposes; and<\/p><\/li>

                                                                                                                                              • ensure those persons are subject to appropriate confidentiality obligations.<\/p><\/li><\/ul>

                                                                                                                                                17.5 Exclusions<\/h3>

                                                                                                                                                Confidential Information does not include information that the receiving Party can demonstrate:<\/p>

                                                                                                                                                • is publicly available without breach of the Agreement;<\/p><\/li>

                                                                                                                                                • was lawfully known without restriction before disclosure;<\/p><\/li>

                                                                                                                                                • was lawfully received from a third party without confidentiality restrictions; or<\/p><\/li>

                                                                                                                                                • was independently developed without use of the disclosing Party\u2019s Confidential Information.<\/p><\/li><\/ul>

                                                                                                                                                  17.6 Required disclosure<\/h3>

                                                                                                                                                  A Party may disclose Confidential Information where required by:<\/p>

                                                                                                                                                  • law;<\/p><\/li>

                                                                                                                                                  • a court;<\/p><\/li>

                                                                                                                                                  • a regulator; or<\/p><\/li>

                                                                                                                                                  • another competent authority.<\/p><\/li><\/ul>

                                                                                                                                                    Where legally permitted, the receiving Party shall provide reasonable advance notice to the disclosing Party.<\/p>

                                                                                                                                                    17.7 Duration<\/h3>

                                                                                                                                                    The confidentiality obligations continue for five years after termination.<\/p>

                                                                                                                                                    Obligations concerning trade secrets, source code, API Credentials and security vulnerabilities continue for as long as the information remains confidential.<\/p>

                                                                                                                                                    18. Service operation, availability and maintenance<\/h2>

                                                                                                                                                    18.1 Commercially reasonable efforts<\/h3>

                                                                                                                                                    Prime AI shall use commercially reasonable efforts to operate and maintain the production Service.<\/p>

                                                                                                                                                    18.2 No self-service SLA<\/h3>

                                                                                                                                                    Unless expressly stated in the Order Confirmation, self service Plans do not include:<\/p>

                                                                                                                                                    • a guaranteed uptime percentage;<\/p><\/li>

                                                                                                                                                    • service credits;<\/p><\/li>

                                                                                                                                                    • guaranteed response times;<\/p><\/li>

                                                                                                                                                    • guaranteed resolution times;<\/p><\/li>

                                                                                                                                                    • dedicated support;<\/p><\/li>

                                                                                                                                                    • business continuity commitments; or<\/p><\/li>

                                                                                                                                                    • an enterprise service-level agreement.<\/p><\/li><\/ul>

                                                                                                                                                      18.3 Maintenance<\/h3>

                                                                                                                                                      Prime AI may carry out:<\/p>

                                                                                                                                                      • planned maintenance;<\/p><\/li>

                                                                                                                                                      • emergency maintenance;<\/p><\/li>

                                                                                                                                                      • security updates;<\/p><\/li>

                                                                                                                                                      • infrastructure changes;<\/p><\/li>

                                                                                                                                                      • compatibility updates; and<\/p><\/li>

                                                                                                                                                      • other work reasonably necessary to maintain the Service.<\/p><\/li><\/ul>

                                                                                                                                                        18.4 Notice of maintenance<\/h3>

                                                                                                                                                        Prime AI shall provide reasonable notice of planned maintenance where practicable.<\/p>

                                                                                                                                                        Emergency maintenance may be carried out without advance notice.<\/p>

                                                                                                                                                        18.5 Excluded events<\/h3>

                                                                                                                                                        Prime AI is not responsible for unavailability or reduced performance caused by:<\/p>

                                                                                                                                                        • the Customer\u2019s systems or integration;<\/p><\/li>

                                                                                                                                                        • Customer misuse;<\/p><\/li>

                                                                                                                                                        • unsupported configurations;<\/p><\/li>

                                                                                                                                                        • internet or telecommunications failures;<\/p><\/li>

                                                                                                                                                        • third-party platforms;<\/p><\/li>

                                                                                                                                                        • hosting or infrastructure providers;<\/p><\/li>

                                                                                                                                                        • changes made by browser or operating-system providers;<\/p><\/li>

                                                                                                                                                        • external attacks;<\/p><\/li>

                                                                                                                                                        • force majeure events;<\/p><\/li>

                                                                                                                                                        • suspension under the Agreement; or<\/p><\/li>

                                                                                                                                                        • events outside Prime AI\u2019s reasonable control.<\/p><\/li><\/ul>

                                                                                                                                                          18.6 Data backup<\/h3>

                                                                                                                                                          The Customer shall maintain appropriate copies of data, rules and records stored in its own systems.<\/p>

                                                                                                                                                          The Service is not intended to be the Customer\u2019s only system of record.<\/p>

                                                                                                                                                          19. Support<\/h2>

                                                                                                                                                          19.1 Standard Support<\/h3>

                                                                                                                                                          Where a Paid Plan includes Standard Support, Prime AI shall provide reasonable email-based technical support concerning:<\/p>

                                                                                                                                                          • access to the Service;<\/p><\/li>

                                                                                                                                                          • API Credentials;<\/p><\/li>

                                                                                                                                                          • Documentation;<\/p><\/li>

                                                                                                                                                          • integration questions;<\/p><\/li>

                                                                                                                                                          • suspected errors; and<\/p><\/li>

                                                                                                                                                          • general operation.<\/p><\/li><\/ul>

                                                                                                                                                            19.2 Support channel<\/h3>

                                                                                                                                                            Support requests should be sent to:<\/p>

                                                                                                                                                            support@prime-ai.com\u00a0<\/b>or through another support channel identified by Prime AI.<\/p>

                                                                                                                                                            19.3 No guaranteed response time<\/h3>

                                                                                                                                                            Unless expressly stated in the Order Confirmation, support targets are not guaranteed response or resolution commitments.<\/p>

                                                                                                                                                            19.4 Customer cooperation<\/h3>

                                                                                                                                                            The Customer shall provide information reasonably required to investigate a support request, including:<\/p>

                                                                                                                                                            • request identifiers;<\/p><\/li>

                                                                                                                                                            • timestamps;<\/p><\/li>

                                                                                                                                                            • relevant logs;<\/p><\/li>

                                                                                                                                                            • affected domains;<\/p><\/li>

                                                                                                                                                            • expected behaviour;<\/p><\/li>

                                                                                                                                                            • observed behaviour; and<\/p><\/li>

                                                                                                                                                            • reasonable reproduction details.<\/p><\/li><\/ul>

                                                                                                                                                              The Customer must not send unnecessary Personal Data, passwords or complete payment information in a support request.<\/p>

                                                                                                                                                              19.5 Integration services<\/h3>

                                                                                                                                                              Custom integration, implementation, consultancy, professional services and development work are not included in a self-service Plan unless expressly stated.<\/p>

                                                                                                                                                              Prime AI may offer such services under a separate quotation or agreement.<\/p>

                                                                                                                                                              20. Third-party services and dependencies<\/h2>

                                                                                                                                                              20.1 Third-party services<\/h3>

                                                                                                                                                              The Customer may use the Service with:<\/p>

                                                                                                                                                              • hosting services;<\/p><\/li>

                                                                                                                                                              • e-commerce platforms;<\/p><\/li>

                                                                                                                                                              • payment systems;<\/p><\/li>

                                                                                                                                                              • risk platforms;<\/p><\/li>

                                                                                                                                                              • analytics systems;<\/p><\/li>

                                                                                                                                                              • Customer databases; and<\/p><\/li>

                                                                                                                                                              • other third-party products.<\/p><\/li><\/ul>

                                                                                                                                                                20.2 Customer responsibility<\/h3>

                                                                                                                                                                Prime AI is not responsible for third-party services selected or controlled by the Customer.<\/p>

                                                                                                                                                                20.3 Interoperability changes<\/h3>

                                                                                                                                                                Third-party providers may change:<\/p>

                                                                                                                                                                • APIs;<\/p><\/li>

                                                                                                                                                                • browser policies;<\/p><\/li>

                                                                                                                                                                • privacy controls;<\/p><\/li>

                                                                                                                                                                • technical restrictions;<\/p><\/li>

                                                                                                                                                                • platform rules; or<\/p><\/li>

                                                                                                                                                                • functionality.<\/p><\/li><\/ul>

                                                                                                                                                                  Prime AI does not guarantee permanent interoperability with every third-party product or browser environment.<\/p>

                                                                                                                                                                  20.4 Subprocessors<\/h3>

                                                                                                                                                                  Prime AI may use hosting, infrastructure, security and other providers to deliver the Service in accordance with the DPA.<\/p>

                                                                                                                                                                  21. Suspension<\/h2>

                                                                                                                                                                  21.1 Grounds for suspension<\/h3>

                                                                                                                                                                  Prime AI may immediately suspend or restrict access where it reasonably believes that:<\/p>

                                                                                                                                                                  • the Customer has breached the Agreement;<\/p><\/li>

                                                                                                                                                                  • API Credentials have been compromised;<\/p><\/li>

                                                                                                                                                                  • the Customer\u2019s use creates a security risk;<\/p><\/li>

                                                                                                                                                                  • the Customer\u2019s use threatens Service availability;<\/p><\/li>

                                                                                                                                                                  • the Customer is engaged in unlawful or prohibited activity;<\/p><\/li>

                                                                                                                                                                  • payment is overdue or disputed;<\/p><\/li>

                                                                                                                                                                  • usage materially exceeds applicable limits;<\/p><\/li>

                                                                                                                                                                  • suspension is required by law or a competent authority;<\/p><\/li>

                                                                                                                                                                  • Customer information is materially inaccurate; or<\/p><\/li>

                                                                                                                                                                  • immediate action is necessary to protect Prime AI, customers, End Users or third parties.<\/p><\/li><\/ul>

                                                                                                                                                                    21.2 Scope of suspension<\/h3>

                                                                                                                                                                    Prime AI may suspend:<\/p>

                                                                                                                                                                    • particular API Credentials;<\/p><\/li>

                                                                                                                                                                    • a domain;<\/p><\/li>

                                                                                                                                                                    • an endpoint;<\/p><\/li>

                                                                                                                                                                    • a feature;<\/p><\/li>

                                                                                                                                                                    • excessive API Calls;<\/p><\/li>

                                                                                                                                                                    • an Account; or<\/p><\/li>

                                                                                                                                                                    • the entire Service.<\/p><\/li><\/ul>

                                                                                                                                                                      21.3 Notice<\/h3>

                                                                                                                                                                      Where reasonably practicable, Prime AI shall notify the Customer of:<\/p>

                                                                                                                                                                      • the reason for suspension;<\/p><\/li>

                                                                                                                                                                      • any action required; and<\/p><\/li>

                                                                                                                                                                      • the conditions for restoration.<\/p><\/li><\/ul>

                                                                                                                                                                        Prime AI may withhold information where disclosure would create a security risk or breach law.<\/p>

                                                                                                                                                                        21.4 Restoration<\/h3>

                                                                                                                                                                        Prime AI shall restore access after the relevant issue has been remedied to Prime AI\u2019s reasonable satisfaction.<\/p>

                                                                                                                                                                        21.5 No liability for proper suspension<\/h3>

                                                                                                                                                                        Prime AI is not liable for losses arising from a suspension reasonably imposed in accordance with the Agreement.<\/p>

                                                                                                                                                                        21.6 Fees during suspension<\/h3>

                                                                                                                                                                        A suspension caused by the Customer\u2019s breach, misuse, security failure or non-payment does not relieve the Customer of payment obligations.<\/p>

                                                                                                                                                                        22. Termination<\/h2>

                                                                                                                                                                        22.1 Termination by cancellation<\/h3>

                                                                                                                                                                        A monthly Paid Plan may be ended through cancellation under section 7.<\/p>

                                                                                                                                                                        22.2 Termination for material breach<\/h3>

                                                                                                                                                                        Either Party may terminate the Agreement if the other Party:<\/p>

                                                                                                                                                                        • commits a material breach; and<\/p><\/li>

                                                                                                                                                                        • fails to remedy that breach within 20 Business Days after receiving written notice requiring remedy.<\/p><\/li><\/ul>

                                                                                                                                                                          22.3 Immediate termination by Prime AI<\/h3>

                                                                                                                                                                          Prime AI may terminate immediately if the Customer:<\/p>

                                                                                                                                                                          • reverse engineers or attempts to recreate the Service;<\/p><\/li>

                                                                                                                                                                          • unlawfully copies or redistributes Prime AI technology;<\/p><\/li>

                                                                                                                                                                          • resells the Service without authorisation;<\/p><\/li>

                                                                                                                                                                          • uses the Service for malicious or unlawful purposes;<\/p><\/li>

                                                                                                                                                                          • materially compromises Service security;<\/p><\/li>

                                                                                                                                                                          • repeatedly breaches the Agreement;<\/p><\/li>

                                                                                                                                                                          • provides false identity or business information;<\/p><\/li>

                                                                                                                                                                          • is subject to sanctions that prevent continued supply;<\/p><\/li>

                                                                                                                                                                          • fails to pay an undisputed amount after reasonable notice; or<\/p><\/li>

                                                                                                                                                                          • creates a risk that cannot reasonably be addressed through suspension.<\/p><\/li><\/ul>

                                                                                                                                                                            22.4 Insolvency<\/h3>

                                                                                                                                                                            Either Party may terminate immediately where the other Party:<\/p>

                                                                                                                                                                            • becomes insolvent;<\/p><\/li>

                                                                                                                                                                            • ceases business;<\/p><\/li>

                                                                                                                                                                            • enters liquidation or administration;<\/p><\/li>

                                                                                                                                                                            • has a receiver appointed;<\/p><\/li>

                                                                                                                                                                            • makes an arrangement with creditors; or<\/p><\/li>

                                                                                                                                                                            • becomes subject to an equivalent event,<\/p><\/li><\/ul>

                                                                                                                                                                              except where termination is prohibited by applicable insolvency law.<\/p>

                                                                                                                                                                              22.5 Legal prohibition<\/h3>

                                                                                                                                                                              Either Party may terminate an affected Service if continued performance becomes unlawful.<\/p>

                                                                                                                                                                              23. Consequences of termination<\/h2>

                                                                                                                                                                              23.1 End of access<\/h3>

                                                                                                                                                                              When the Agreement or subscription ends:<\/p>

                                                                                                                                                                              • the Customer\u2019s right to use the Service ends;<\/p><\/li>

                                                                                                                                                                              • Prime AI may disable API Credentials;<\/p><\/li>

                                                                                                                                                                              • the Customer shall stop making API Calls;<\/p><\/li>

                                                                                                                                                                              • the Customer shall stop using non-public Documentation;<\/p><\/li>

                                                                                                                                                                              • outstanding Fees become payable; and<\/p><\/li>

                                                                                                                                                                              • each Party shall comply with its remaining data-protection obligations.<\/p><\/li><\/ul>

                                                                                                                                                                                23.2 Customer systems<\/h3>

                                                                                                                                                                                Termination does not require the Customer to delete Output lawfully retained in its own systems, provided that:<\/p>

                                                                                                                                                                                • it remains protected;<\/p><\/li>

                                                                                                                                                                                • it is retained lawfully;<\/p><\/li>

                                                                                                                                                                                • it is not used to recreate or compete with the Service; and<\/p><\/li>

                                                                                                                                                                                • continued retention complies with the Customer\u2019s privacy obligations.<\/p><\/li><\/ul>

                                                                                                                                                                                  23.3 Customer Personal Data<\/h3>

                                                                                                                                                                                  Customer Personal Data shall be returned or deleted in accordance with the DPA.<\/p>

                                                                                                                                                                                  23.4 Accrued rights<\/h3>

                                                                                                                                                                                  Termination does not affect rights or liabilities accrued before termination.<\/p>

                                                                                                                                                                                  23.5 Surviving provisions<\/h3>

                                                                                                                                                                                  Provisions concerning:<\/p>

                                                                                                                                                                                  • Fees;<\/p><\/li>

                                                                                                                                                                                  • prohibited uses;<\/p><\/li>

                                                                                                                                                                                  • intellectual property;<\/p><\/li>

                                                                                                                                                                                  • confidentiality;<\/p><\/li>

                                                                                                                                                                                  • data protection;<\/p><\/li>

                                                                                                                                                                                  • indemnities;<\/p><\/li>

                                                                                                                                                                                  • liability;<\/p><\/li>

                                                                                                                                                                                  • consequences of termination;<\/p><\/li>

                                                                                                                                                                                  • governing law; and<\/p><\/li>

                                                                                                                                                                                  • dispute resolution<\/p><\/li><\/ul>

                                                                                                                                                                                    survive termination to the extent required by their nature.<\/p>

                                                                                                                                                                                    24. Warranties<\/h2>

                                                                                                                                                                                    24.1 Authority<\/h3>

                                                                                                                                                                                    Each Party warrants that it has authority to enter into the Agreement.<\/p>

                                                                                                                                                                                    24.2 Prime AI service warranty<\/h3>

                                                                                                                                                                                    During an active Paid Plan, Prime AI warrants that:<\/p>

                                                                                                                                                                                    • it shall provide the Service with reasonable skill and care; and<\/p><\/li>

                                                                                                                                                                                    • the Service shall materially conform to the applicable Documentation.<\/p><\/li><\/ul>

                                                                                                                                                                                      24.3 Remedy<\/h3>

                                                                                                                                                                                      If Prime AI materially breaches section 24.2, the Customer must notify Prime AI with reasonable details.<\/p>

                                                                                                                                                                                      Prime AI\u2019s first obligation is to use reasonable efforts to:<\/p>

                                                                                                                                                                                      • correct the non-conformity;<\/p><\/li>

                                                                                                                                                                                      • restore the affected Service; or<\/p><\/li>

                                                                                                                                                                                      • provide a reasonable workaround.<\/p><\/li><\/ul>

                                                                                                                                                                                        24.4 Unresolved material failure<\/h3>

                                                                                                                                                                                        If Prime AI cannot remedy a material and continuing non-conformity within a reasonable period, the Customer may terminate the affected Paid Plan and receive a proportionate refund of prepaid Fees attributable to the unused affected period.<\/p>

                                                                                                                                                                                        24.5 Disclaimer<\/h3>

                                                                                                                                                                                        Except as expressly stated in the Agreement, and to the maximum extent permitted by law, the Service and Sandbox are provided without other warranties, conditions or guarantees, whether express, implied or statutory.<\/p>

                                                                                                                                                                                        24.6 Excluded implied terms<\/h3>

                                                                                                                                                                                        To the maximum extent permitted by law, Prime AI excludes implied terms concerning:<\/p>

                                                                                                                                                                                        • satisfactory quality;<\/p><\/li>

                                                                                                                                                                                        • merchantability;<\/p><\/li>

                                                                                                                                                                                        • fitness for a particular purpose;<\/p><\/li>

                                                                                                                                                                                        • uninterrupted operation;<\/p><\/li>

                                                                                                                                                                                        • error-free operation;<\/p><\/li>

                                                                                                                                                                                        • accuracy;<\/p><\/li>

                                                                                                                                                                                        • completeness;<\/p><\/li>

                                                                                                                                                                                        • compatibility;<\/p><\/li>

                                                                                                                                                                                        • non-infringement; and<\/p><\/li>

                                                                                                                                                                                        • achievement of a particular outcome.<\/p><\/li><\/ul>

                                                                                                                                                                                          24.7 Customer responsibility<\/h3>

                                                                                                                                                                                          The Customer is responsible for determining whether the Service is appropriate for:<\/p>

                                                                                                                                                                                          • its technical environment;<\/p><\/li>

                                                                                                                                                                                          • its legal obligations;<\/p><\/li>

                                                                                                                                                                                          • its risk tolerance;<\/p><\/li>

                                                                                                                                                                                          • its use case; and<\/p><\/li>

                                                                                                                                                                                          • its intended decisions.<\/p><\/li><\/ul>

                                                                                                                                                                                            25. Customer indemnity<\/h2>
                                                                                                                                                                                            \u00a0<\/div>

                                                                                                                                                                                            25.1 Indemnified matters<\/h3>

                                                                                                                                                                                            The Customer shall indemnify Prime AI, its Affiliates, officers, employees and contractors against third-party claims, damages, losses, penalties, costs and reasonable legal expenses arising from:<\/p>

                                                                                                                                                                                            • the Customer\u2019s unlawful or unauthorised use of the Service;<\/p><\/li>

                                                                                                                                                                                            • the Customer\u2019s breach of sections 12 or 13;<\/p><\/li>

                                                                                                                                                                                            • the Customer Application;<\/p><\/li>

                                                                                                                                                                                            • Customer Data supplied without appropriate rights or authority;<\/p><\/li>

                                                                                                                                                                                            • the Customer\u2019s failure to provide required privacy information;<\/p><\/li>

                                                                                                                                                                                            • the Customer\u2019s failure to obtain required consent or another legal basis;<\/p><\/li>

                                                                                                                                                                                            • a decision or action taken by the Customer using Output;<\/p><\/li>

                                                                                                                                                                                            • the Customer\u2019s infringement of a third party\u2019s rights;<\/p><\/li>

                                                                                                                                                                                            • unlawful surveillance, profiling or discrimination by the Customer; or<\/p><\/li>

                                                                                                                                                                                            • use of the Service by a person to whom the Customer improperly provided access.<\/p><\/li><\/ul>

                                                                                                                                                                                              25.2 Procedure<\/h3>

                                                                                                                                                                                              Prime AI shall:<\/p>

                                                                                                                                                                                              • give the Customer reasonably prompt notice of the claim;<\/p><\/li>

                                                                                                                                                                                              • allow the Customer to control the defence and settlement, subject to Prime AI\u2019s reasonable interests; and<\/p><\/li>

                                                                                                                                                                                              • provide reasonable cooperation at the Customer\u2019s cost.<\/p><\/li><\/ul>

                                                                                                                                                                                                25.3 Settlement restrictions<\/h3>

                                                                                                                                                                                                The Customer shall not settle a claim in a way that:<\/p>

                                                                                                                                                                                                • admits fault by Prime AI;<\/p><\/li>

                                                                                                                                                                                                • imposes liability on Prime AI;<\/p><\/li>

                                                                                                                                                                                                • requires Prime AI to take non-monetary action; or<\/p><\/li>

                                                                                                                                                                                                • restricts Prime AI\u2019s business<\/p><\/li><\/ul>

                                                                                                                                                                                                  without Prime AI\u2019s prior written approval.<\/p>

                                                                                                                                                                                                  26. Limitation of liability<\/h2>

                                                                                                                                                                                                  26.1 Liabilities not excluded<\/h3>

                                                                                                                                                                                                  Nothing in the Agreement limits or excludes liability for:<\/p>

                                                                                                                                                                                                  • death or personal injury caused by negligence;<\/p><\/li>

                                                                                                                                                                                                  • fraud or fraudulent misrepresentation;<\/p><\/li>

                                                                                                                                                                                                  • wilful misconduct;<\/p><\/li>

                                                                                                                                                                                                  • liability that cannot legally be limited or excluded; or<\/p><\/li>

                                                                                                                                                                                                  • the Customer\u2019s obligation to pay Fees properly due.<\/p><\/li><\/ul>

                                                                                                                                                                                                    26.2 Excluded losses<\/h3>

                                                                                                                                                                                                    Subject to section 26.1, neither Party is liable for:<\/p>