How Size Finder Actually Doubles the LTV
When you average the behaviour of your most loyal VIPs with a first-time visitor who bounced after 10 seconds, you dilute the signal. To see the true financial impact of sizing technology, you have to stop looking at site-wide averages and conduct a strict Like for Like comparison of your customers.
We recently ran this exact analysis across three vastly different retail models: a Mid-Market Multi Brand website, a Low Price Multi Brand e-commerce, and a Luxury Fashion Multi Brand online store.
The results were staggering. Across every single vertical, revenue doubled and returns collapsed. Here is what the data actually looks like when you isolate the signal from the noise.
For low price retailers, returns are the silent margin killer. We isolated a cohort of established loyalists who adopted the sizing tool.
We compared their shopping history antes de they used size finder to their behavior after they used size finder.
- Net Revenue per User: Increased by 129% (Value more than doubled)
- Frequency: Orders jumped by 58%
- Return Rate: Dropped massively from 49.9% to 39.6%
The Takeaway: For frequent multi brand shoppers, the size finder solved the fundamental hesitation of will this fit? By removing that friction, their return rate dropped by a full 10 percentage points, instantly transforming them into a highly profitable VIP tier.
Low Price Multi Brand E-commerce
The Luxury Multi Brand Online Store
In high-end luxury multi brand online store, clients are inherently cautious about buying heavy-ticket items (like suits or outerwear) online. We isolated High Net Worth VIPs to see if the tool changed their buying confidence.
- Total Net Sales: Grew from £1.13M to £2.38M (+110%)
- Basket Value: The Net Revenue per Order increased by 37%
- Return Rate: Improved from 29.3% to 26.1%
The Takeaway: The size finder didn’t just make them buy more often, it gave them the psychological safety to buy more expensive items. The tool acted as a digital white glove concierge, unlocking £1.25 Million in pure incremental cash from existing clients over 24-months.
The Mid-Market Multi Brand E-commerce
Even for digitally native platforms with highly optimised funnels, the Like for Like analysis revealed massive hidden value among top tier digital shoppers.
- Net Sales: Increased by 92% e Return Rate: Dropped from 13.4% to 10.0%
The Takeaway: The tech effectively compressed the time it takes for a user to generate value. By giving them instant size confidence, we accelerated their spending velocity. They spent twice as much in the months after using the tool as they did in their entire prior history.
Adoption = Acceleration + Efficiency
The data tells a definitive story. When your best customers adopt accurate sizing technology, two things happen immediately:
- Spending Velocity Accelerates: They buy more frequently and put higher ticket items in their carts.
- Operational Efficiency Improves: Their return rates drop significantly, protecting your margins.
If you evaluate your tech stack based on blended site averages, you will miss this massive behavioural shift. A sizing tool isn’t just a widget to marginally improve conversion; it is a catalyst that fundamentally doubles the Lifetime Value of the customers who matter most to your bottom line.
Time To Discover Your True LTV and Refund Reduction Potential? Book demo now!
