{"id":1971,"date":"2024-11-28T11:26:26","date_gmt":"2024-11-28T11:26:26","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1971"},"modified":"2025-04-08T12:00:10","modified_gmt":"2025-04-08T12:00:10","slug":"les-solutions-de-vetements-virtuels-reduisent-les-retours-du-black-friday-csf-a","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/fr\/les-solutions-de-vetements-virtuels-reduisent-les-retours-du-black-friday-csf-a\/","title":{"rendered":"Les solutions d'essayage de v\u00eatements virtuels r\u00e9duisent les retours du Black Friday"},"content":{"rendered":"
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Les solutions d'essayage de v\u00eatements virtuels r\u00e9duisent les retours du Black Friday<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Au fil des ann\u00e9es, l'\u00e9v\u00e9nement d'un jour du Black Friday s'est transform\u00e9 en semaines de comp\u00e9tition agressive entre les d\u00e9taillants de mode, tous cherchant \u00e0 convaincre les clients de d\u00e9penser de l'argent dans leurs boutiques en ligne. Il n'y a aucun secret que la tactique la plus courante dans ce jeu est la r\u00e9duction de prix.<\/p>

En cons\u00e9quence, les clients ont d\u00e9velopp\u00e9 une attente naturelle qu'il y aura une forme de r\u00e9duction ou d'offre sp\u00e9ciale en novembre, encourageant les acheteurs en ligne \u00e0 retarder leurs achats jusqu'au d\u00e9but des \u00e9v\u00e9nements du Black Friday. Ceci est encore plus remarquable pour les articles \u00e0 prix \u00e9lev\u00e9 car les clients sur internet attendent pour \u00e9valuer quelle est la meilleure valeur pour leur argent.<\/p>

Le Black Friday est certainement l'une des plus grandes innovations des marketeurs pour construire des audiences : des millions de personnes atteignant le pic de leur volont\u00e9 de d\u00e9penser de l'argent et attendant les offres pour commencer la fr\u00e9n\u00e9sie des achats. Cette p\u00e9riode de l'ann\u00e9e est donc devenue trop importante pour \u00eatre ignor\u00e9e par n'importe quel d\u00e9taillant, quel que soit sa taille, car le Black Friday est devenu l'\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Gagnants du Black Friday<\/strong><\/p>

De plus en plus de d\u00e9taillants de mode en ligne sont victimes de leur propre succ\u00e8s. Alors qu'un temps \u00e9norme est consacr\u00e9 \u00e0 la construction de la strat\u00e9gie de vente autour du Black Friday, un \u00e9l\u00e9ment cl\u00e9 est n\u00e9glig\u00e9 par beaucoup, effa\u00e7ant rapidement la joie des ventes record.<\/p>

Le facteur majeur n\u00e9glig\u00e9 par beaucoup est le taux de retours apr\u00e8s le Black Friday. Ceux qui surveillent de pr\u00e8s les retours auront remarqu\u00e9 que la croissance annuelle des retours apr\u00e8s le Black Friday augmente \u00e0 un rythme plus rapide que la croissance r\u00e9elle des ventes. Cela signifie que la rentabilit\u00e9 de l'\u00e9v\u00e9nement sp\u00e9cial n'augmente pas pour tout le monde. Certains d\u00e9ta<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cause profonde de l'augmentation des retours<\/strong><\/p>

Il y a de nombreux facteurs en jeu et qui influencent les achats des clients dans ce cas sp\u00e9cifique. Le Black Friday est une exp\u00e9rience tr\u00e8s \u00e9motionnelle et pleine d'adr\u00e9naline pour de nombreux acheteurs et d\u00e9taillants en ligne. Les responsables marketing de la mode utilisent des tactiques tr\u00e8s efficaces pour cr\u00e9er un sentiment d'urgence et d\u00e9clencher les d\u00e9penses des clients. Par exemple, en informant les acheteurs que<\/p>

Cette d\u00e9cision d'achat artificielle et impulsive laisse les d\u00e9taillants de mode multi-marques particuli\u00e8rement expos\u00e9s au risque d'un taux de retours significatif apr\u00e8s le Black Friday. Les faits sont que chaque marque utilise des nomenclatures de taille diff\u00e9rentes et les tableaux de tailles ne sont pas faciles \u00e0 comprendre tandis que la livraison gratuite rend les retours faciles et s\u00fbrs. Cela incite les clients \u00e0 commander<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Des solutions de cabines d'essayage virtuelles rendent le Black Friday rentable<\/strong><\/p>

Tout d'abord, les d\u00e9taillants qui ont d\u00e9ploy\u00e9 des solutions d'essayage virtuel augmentent consid\u00e9rablement leur taux de conversion et la valeur moyenne des commandes. Gr\u00e2ce aux recommandations instantan\u00e9es de taille personnalis\u00e9es qui sont fournies, les clients en ligne passent moins de temps \u00e0 s\u00e9lectionner plusieurs tailles pour le m\u00eame article, ce qui leur donne plus de temps pour regarder d'autres articles qui leur iront<\/p>

Deuxi\u00e8mement, la fourniture d'une recommandation de taille pr\u00e9cise entra\u00eenera moins d'articles retourn\u00e9s.<\/p>

Les solutions de cabines d'essayage virtuelles pour les d\u00e9taillants en ligne r\u00e9duisent consid\u00e9rablement les retours n\u00e9gatifs, ce qui a un impact positif sur la rentabilit\u00e9. Les co\u00fbts de logistique et de manipulation des produits sont r\u00e9duits car plus de v\u00eatements de la bonne taille sont livr\u00e9s \u00e0 des clients plus satisfaits. Augmenter la satisfaction des clients dans leur exp\u00e9rience d'achat<\/p>

Les d\u00e9taillants qui s'associent \u00e0 de v\u00e9ritables solutions de dimensionnement par intelligence artificielle et \u00e0 des experts de la mode en ligne, ont l'opportunit\u00e9 unique de d\u00e9bloquer de nouveaux niveaux de rentabilit\u00e9 qu'ils n'auraient pas pu trouver sans l'apprentissage automatique.<\/p>

Par exemple, on pourrait optimiser le prix des produits pendant le Black Friday pour une rentabilit\u00e9 maximale. De nombreux d\u00e9taillants se contentent de regarder la marge brute et de d\u00e9cider combien ils sont pr\u00eats \u00e0 sacrifier pour attirer les clients, oubliant de prendre en compte le taux de retour lors de la mesure du succ\u00e8s des ventes flash pr\u00e9c\u00e9dentes (principalement en raison d'un manque de capacit\u00e9s analyt<\/p><\/div>

Demandez une d\u00e9mo maintenant<\/a>\u00a0ou\u00a0nous contacter<\/a>\u00a0Pour en savoir plus !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Les solutions d'essayage virtuel de v\u00eatements r\u00e9duisent les retours du Black Friday. Au fil des ans, l'\u00e9v\u00e9nement d'un jour du Black Friday s'est transform\u00e9 en semaines de concurrence agressive entre les d\u00e9taillants de mode, tous cherchant \u00e0 convaincre les clients de d\u00e9penser de l'argent dans leurs boutiques en ligne. Il n'y a pas de secret que la tactique la plus courante dans<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":109,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1971","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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