{"id":1936,"date":"2024-11-27T14:43:53","date_gmt":"2024-11-27T14:43:53","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1936"},"modified":"2025-04-08T12:00:12","modified_gmt":"2025-04-08T12:00:12","slug":"glossaire-de-commerce-electronique-de-mode-aov-valeur-moyenne-de-commande","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/fr\/glossaire-de-commerce-electronique-de-mode-aov-valeur-moyenne-de-commande\/","title":{"rendered":"D\u00e9finition du terme AOV dans le commerce \u00e9lectronique de mode"},"content":{"rendered":"
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Qu'est-ce que AOV ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Retour au Glossaire\n<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AOV signifie Valeur Moyenne de Commande, en d'autres termes, D\u00e9pense Moyenne par Client par Commande.<\/p>

Calcul: Valeur Moyenne de Commande = Valeur Totale des Ventes \/ Nombre de Commandes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pourquoi la valeur moyenne de commande est-elle importante?<\/strong><\/p>

La valeur moyenne des commandes a un lien direct avec la rentabilit\u00e9 dans le commerce \u00e9lectronique de mode. Presque tous les co\u00fbts dans le commerce \u00e9lectronique sont li\u00e9s aux commandes et aux transactions. Par exemple, le co\u00fbt d'exp\u00e9dition ne change pas si la commande contient un ou deux t-shirts. De m\u00eame, en ce qui concerne les frais de traitement des cartes de cr\u00e9dit, il y a des frais uniques, peu
Donc, augmenter la valeur moyenne des commandes devrait \u00eatre en haut de toute liste de choses \u00e0 faire pour le commerce \u00e9lectronique.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Comment augmenter la valeur moyenne des commandes en ligne \/ sur Shopify ?<\/strong><\/p>

\u2022 Mobile en premier - Vous devriez viser \u00e0 augmenter la d\u00e9pense moyenne sur les appareils mobiles en premier, car votre site web verra plus de visiteurs venant des appareils mobiles que de n'importe quelle autre plateforme.<\/p>

\u2022 Vitesse - cherchez comment montrer plus de produits \u00e0 vos clients dans le temps limit\u00e9 que les clients passent sur votre site web (temps moyen de session).<\/p>

\u2022 Personnalisation en temps r\u00e9el - les appareils mobiles ont un champ de vision limit\u00e9 compar\u00e9 aux ordinateurs de bureau. Cela signifie que les visiteurs mobiles verront moins de produits pendant leur temps pass\u00e9 sur votre site web. Par cons\u00e9quent, la personnalisation du contenu en temps r\u00e9el augmentera les chances que les clients voient plus de v\u00eatements qu'ils aiment, en \u00e9liminant les articles non pertinents.<\/p>

\u2022 Recommandation de taille - La technologie aliment\u00e9e par l'IA qui associe la forme du corps du client \u00e0 l'article SKU en temps r\u00e9el acc\u00e9l\u00e9rera le processus de prise de d\u00e9cision de vos clients, leur permettant de voir des produits plus pertinents et de d\u00e9penser davantage.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Comment trouver la valeur moyenne des commandes dans Google Analytics?<\/strong><\/p>

Dans Google Analytics, voyez la navigation comme illustr\u00e9 ci-dessous, elle peut \u00eatre minimis\u00e9e de sorte que seuls les ic\u00f4nes de navigation soient visibles.
Recherchez l'ic\u00f4ne de drapeau qui repr\u00e9sente les conversions, puis cliquez sur E-commerce, puis sur Vue d'ensemble.
Maintenant, vous verrez la valeur moyenne des commandes sur le c\u00f4t\u00e9 droit.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vous voulez en savoir plus ?<\/strong><\/p>

Contacter Prime AI<\/a> maintenant pour beaucoup plus de m\u00e9thodes et de techniques pour augmenter la valeur moyenne des commandes en ligne.
Peu importe la taille de votre entreprise, nous pouvons vous fournir une solution qui fonctionnera.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Qu'est-ce que AOV ? Retour au glossaire AOV signifie Valeur Moyenne de Commande, en d'autres termes, D\u00e9pense Moyenne par Client par Commande. Calcul : Valeur Moyenne de Commande = Valeur Totale des Ventes \/ Nombre de Commandes Pourquoi la valeur moyenne de commande est-elle importante ? La valeur moyenne de commande a un lien direct avec la rentabilit\u00e9 dans le commerce \u00e9lectronique de mode. Pres<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":115,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1936","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias sociaux.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"fashion-ecommerce-glossary-aov-average-order-value","permalinkFormat":"https:\/\/www.prime-ai.com\/fr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.prime-ai.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"","description":"D\u00e9finition du terme AOV qui est utilis\u00e9 dans l'industrie du commerce \u00e9lectronique de la mode. 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