{"id":2717,"date":"2024-11-27T13:55:26","date_gmt":"2024-11-27T13:55:26","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=2717"},"modified":"2025-04-08T12:00:11","modified_gmt":"2025-04-08T12:00:11","slug":"como-aumentar-el-aov-de-comercio-electronico-prime-csf-a","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/es\/como-aumentar-el-aov-de-comercio-electronico-prime-csf-a\/","title":{"rendered":"5 Consejos sobre C\u00f3mo Aumentar el Valor Promedio de Pedido para los Minoristas de Moda y Calzado en eCommerce"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2717\" class=\"elementor elementor-2717\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c5ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"43c5ac8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d147a elementor-widget elementor-widget-heading\" data-id=\"10d147a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 Consejos sobre C\u00f3mo Aumentar el Valor Promedio de Pedido para los Minoristas de Moda y Calzado en eCommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8b7c1 e-flex e-con-boxed e-con e-parent\" data-id=\"4a8b7c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7955abf elementor-widget elementor-widget-text-editor\" data-id=\"7955abf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>5 Consejos sobre c\u00f3mo aumentar el valor promedio de pedido para minoristas de moda y calzado en el comercio electr\u00f3nico. Las empresas de comercio electr\u00f3nico no solo deber\u00edan enfocarse en las mejores pr\u00e1cticas al convertir visitantes, sino tambi\u00e9n en t\u00e9cnicas que ayuden a aumentar el AOV (valor promedio de pedido).<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2667c9 e-flex e-con-boxed e-con e-parent\" data-id=\"c2667c9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d5123 elementor-widget elementor-widget-video\" data-id=\"f3d5123\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ebCRzIukPAg&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b669bdb e-flex e-con-boxed e-con e-parent\" data-id=\"b669bdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4703c elementor-widget elementor-widget-heading\" data-id=\"7b4703c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Reduciendo el N\u00famero de Ventas Perdidas \u00bfQu\u00e9 es AOV y Por Qu\u00e9 es Importante?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63b5cb1 e-flex e-con-boxed e-con e-parent\" data-id=\"63b5cb1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f5e9f elementor-widget elementor-widget-text-editor\" data-id=\"b7f5e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>El valor promedio del pedido (AOV, por sus siglas en ingl\u00e9s) es la cantidad media de dinero que los clientes de tu tienda en l\u00ednea gastan al realizar un pedido. El AOV es un punto de referencia importante que ayuda a entender mejor el comportamiento del cliente. Los propietarios de negocios pueden identificar oportunidades de crecimiento al analizar el AOV y ver qu\u00e9 productos de la tienda son los m\u00e1s vendidos.<br \/><br \/>Aqu\u00ed hay algunas razones por las cuales es importante maximizar el valor promedio del pedido:<\/p><ul><li>Aumentando la rentabilidad de la tienda de comercio electr\u00f3nico. Dado que los costos de empaque y env\u00edo en la mayor\u00eda de los casos son similares independientemente del valor del pedido;<\/li><li>Generando m\u00e1s ingresos en un per\u00edodo m\u00e1s corto;<\/li><li>Reduciendo los costos de adquisici\u00f3n y remarketing de clientes<\/li><li>Aumentando el CLV (valor de vida del cliente).<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7462b3a e-flex e-con-boxed e-con e-parent\" data-id=\"7462b3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676d94a elementor-widget elementor-widget-heading\" data-id=\"676d94a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo Calcular el Valor Promedio de un Pedido<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec63817 e-flex e-con-boxed e-con e-parent\" data-id=\"ec63817\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-283423a elementor-widget elementor-widget-text-editor\" data-id=\"283423a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Las empresas de comercio electr\u00f3nico pueden calcular su AOV utilizando esta f\u00f3rmula:<\/p><p><i>Ingresos totales de ventas \/ n\u00famero de pedidos = valor promedio del pedido.<\/i><\/p><p>Sin embargo, los c\u00e1lculos manuales pueden ser consumidores de tiempo si el negocio opera m\u00faltiples tiendas en l\u00ednea o necesita informar sobre el valor promedio de los pedidos diariamente.<\/p><p>Para aligerar al menos una tarea del ajetreado horario del gerente de la tienda, puedes usar herramientas anal\u00edticas que actualicen los datos y presenten los c\u00e1lculos de las m\u00e9tricas vitales, incluyendo el AOV por flujo de viaje de compra. Por ejemplo, los clientes que visitaron tu tienda a trav\u00e9s de Instagram interactuaron con recomendaciones de productos din\u00e1micos.<\/p><p>Una amplia lista de herramientas puede mejorar el conjunto de herramientas de una tienda en l\u00ednea, incluyendo <a href=\"https:\/\/www.xfiner.com\/\" target=\"_blank\" rel=\"noopener\">Xfiner<\/a>\u00a0o integraciones de an\u00e1lisis de terceros a plataformas de comercio electr\u00f3nico como\u00a0<a href=\"https:\/\/www.shopify.com\/\" target=\"__blank\" rel=\"noopener\">Shopify<\/a>\u00a0.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b26a7d e-flex e-con-boxed e-con e-parent\" data-id=\"6b26a7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb9de5 elementor-widget elementor-widget-heading\" data-id=\"9cb9de5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo Aumentar el Valor Promedio de los Pedidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7fe24b e-flex e-con-boxed e-con e-parent\" data-id=\"c7fe24b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78430c3 elementor-widget elementor-widget-text-editor\" data-id=\"78430c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Existen muchas t\u00e9cnicas y mejores pr\u00e1cticas que los negocios de comercio electr\u00f3nico pueden implementar para aumentar su VPM (Valor Promedio de los Pedidos), pero algunas presentan una mejor relaci\u00f3n costo-efectividad y un proceso de decisi\u00f3n de compra m\u00e1s corto en comparaci\u00f3n con otras.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b260b2b e-flex e-con-boxed e-con e-parent\" data-id=\"b260b2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0156c elementor-widget elementor-widget-heading\" data-id=\"ee0156c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Crea un Pedido M\u00ednimo para Env\u00edo Gratuito y Otras Ofertas Especiales.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d54bcd e-flex e-con-boxed e-con e-parent\" data-id=\"2d54bcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed453a elementor-widget elementor-widget-text-editor\" data-id=\"fed453a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Aunque la entrega gratuita es una pr\u00e1ctica com\u00fan entre los minoristas de moda y calzado, sigue siendo una forma muy efectiva de motivar a los clientes de tu tienda a gastar m\u00e1s.<br \/><br \/>Por ejemplo, una tienda en l\u00ednea puede ofrecer entrega gratuita a partir de $50 o env\u00edo gratuito al d\u00eda siguiente para pedidos superiores a $200.<br \/><br \/>Tambi\u00e9n es \u00fatil anunciar la entrega gratuita a trav\u00e9s de las p\u00e1ginas de productos, banners en la p\u00e1gina de inicio y una vez que el cliente navega a su carrito.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3ac774 e-flex e-con-boxed e-con e-parent\" data-id=\"c3ac774\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390f16e elementor-widget elementor-widget-heading\" data-id=\"390f16e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Implementa T\u00e9cnicas de Venta Adicional y Venta Cruzada<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68658dc e-flex e-con-boxed e-con e-parent\" data-id=\"68658dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7206141 elementor-widget elementor-widget-text-editor\" data-id=\"7206141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Otra excelente manera de aumentar el valor promedio de pedido es integrar t\u00e9cnicas de venta adicional y venta cruzada en la tienda de comercio electr\u00f3nico.<\/p><p>Los minoristas de moda y calzado pueden crear una oferta personalizada para los art\u00edculos que combinan bien con los que est\u00e1n en el carrito, por ejemplo, mostrando a los clientes los conjuntos completos de una cierta colecci\u00f3n.<\/p><p>Tambi\u00e9n es posible implementar soluciones de venta adicional m\u00e1s avanzadas, impulsadas por la inteligencia artificial, que ofrecen un aumento promedio del 15% en el valor medio del pedido cuando se implementan esas soluciones.<\/p><p><a href=\"https:\/\/www.prime-ai.com\/es\/encuentra-ropa-por-foto\/\">Motor de b\u00fasqueda visual y motor de recomendaciones de productos visualmente similares<\/a>\u00a0Permite a los clientes ahorrar tiempo al buscar art\u00edculos en la tienda en l\u00ednea. Cuando el visitante est\u00e1 navegando por los listados, Prime AI analiza el cat\u00e1logo completo de productos en segundo plano, identificando m\u00e1s de 20 atributos de producto a partir de una sola imagen de la prenda que el visitante est\u00e1 viendo y encuentra otros art\u00edculos visualmente similares. Adem\u00e1s, los clientes pueden ejecutar una b\u00fasqueda visual subiendo una imagen del producto deseado para encontrar art\u00edculos visualmente similares. Si un comprador elige usar el buscador de tallas Prime AI, los resultados de la b\u00fasqueda visual se mejorar\u00e1n y prefiltrar\u00e1n para mostrar solo productos que est\u00e9n en la talla y stock del cliente.<\/p><p>La tecnolog\u00eda mejorada con IA comprende las especificaciones de SKU de cada prenda y los tama\u00f1os adecuados seg\u00fan el dise\u00f1o de la ropa. Las recomendaciones din\u00e1micas de productos alternativos ayudan a evitar que los clientes abandonen la tienda. Dado que los humanos son seres visuales, mostrar elementos visualmente similares anima a los clientes a seguir navegando hasta que encuentren lo que estaban buscando.<\/p><p>Aunque la tasa de clics (CTR) de las recomendaciones var\u00eda, en promedio, los minoristas ven un CTR del 10%, mientras que algunos minoristas de varias marcas ven una enorme tasa de clics del 40% en las recomendaciones de productos din\u00e1micos.<\/p><p>Esta tecnolog\u00eda ayuda a aumentar las ventas adicionales \/ ventas cruzadas al cliente, incrementar el valor promedio de la orden y reducir significativamente la tasa de rechazo proveniente de los canales de redes sociales.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d3d00 e-flex e-con-boxed e-con e-parent\" data-id=\"03d3d00\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec5211 elementor-widget elementor-widget-heading\" data-id=\"1ec5211\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lanzar Programa de Lealtad al Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe7c84b e-flex e-con-boxed e-con e-parent\" data-id=\"fe7c84b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6ff35 elementor-widget elementor-widget-text-editor\" data-id=\"ec6ff35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Seg\u00fan Markinblog, los clientes leales gastan\u00a0<a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/?gclid=CjwKCAjwm8WZBhBUEiwA178UnC4Ez_zNEce2CkhnVKiK-aECBgnzUgYQjfl2bJ6L0B7HCU6iqY8KjRoC1d0QAvD_BwE\" target=\"_blank\" rel=\"noopener\">67%<\/a>\u00a0M\u00e1s que compradores por primera vez. En \u00faltima instancia, con el creciente costo de la publicidad digital, los costos de adquisici\u00f3n de nuevos clientes se han inflado a 7 veces m\u00e1s en comparaci\u00f3n con la retenci\u00f3n de un cliente existente. Cada vez m\u00e1s minoristas de moda est\u00e1n comenzando a implementar programas de lealtad que ayudan a retener a los clientes actuales y aumentar el VAO.<\/p><p>Existen varias soluciones de programas de lealtad que las tiendas de comercio electr\u00f3nico pueden implementar. Sin embargo, las empresas deben identificar las preferencias actuales de sus clientes y analizar las soluciones de lealtad de los competidores para garantizar que los compradores frecuentes adopten ampliamente el nuevo programa.<\/p><p>Aqu\u00ed hay algunos beneficios que las marcas podr\u00edan ofrecer una vez que el cliente se une al programa de lealtad:<\/p><ul><li>Descuento de cumplea\u00f1os;<\/li><li>Acceso anticipado a lanzamientos exclusivos de colecciones o ventas;<\/li><li>Reduzca el m\u00ednimo de pedido para env\u00edo gratuito;<\/li><li>Descuento en cada compra.<\/li><\/ul><p>Por ejemplo, los clientes podr\u00edan acumular puntos y subir de nivel en su categor\u00eda de lealtad por cada pedido realizado o d\u00f3lar gastado para obtener un descuento a\u00fan mayor, entrega al d\u00eda siguiente gratis, o un regalo exclusivo.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09c6b53 e-flex e-con-boxed e-con e-parent\" data-id=\"09c6b53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242db81 elementor-widget elementor-widget-heading\" data-id=\"242db81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Proporcione una Experiencia de Compra m\u00e1s Personalizada<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8daffed e-flex e-con-boxed e-con e-parent\" data-id=\"8daffed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8fa95 elementor-widget elementor-widget-text-editor\" data-id=\"9c8fa95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>Los minoristas de moda y calzado pueden utilizar datos accesibles para crear una experiencia de compra m\u00e1s personalizada y dirigida para sus clientes e incrementar el valor promedio de sus pedidos.<\/p><p>Una mejor experiencia de compra puede ser tan simple como una campa\u00f1a de remarketing utilizando los datos de los pedidos de clientes anteriores. O, se pueden implementar soluciones de personalizaci\u00f3n m\u00e1s avanzadas, como\u00a0<a href=\"https:\/\/www.prime-ai.com\/es\/buscador-de-tallas-de-zapatos\/\">Buscador de tallas<\/a> eso mide las dimensiones del pie de un comprador a partir de una sola imagen y coincide con las especificaciones de los zapatos.<\/p><p>Los compradores tienden a usar soluciones de recomendaci\u00f3n de tallas con m\u00e1s frecuencia cuando compran art\u00edculos m\u00e1s caros, lo que les ayuda a ganar suficiente confianza para realizar su pedido, eliminar la necesidad de pedir art\u00edculos en m\u00faltiples tallas, o devolver el art\u00edculo al minorista.<\/p><p>El valor promedio del pedido aumenta a medida que el cliente recibe asesoramiento preciso sobre el tama\u00f1o, ya que no necesitan convertir sus dimensiones de tama\u00f1o preferidas a las que se muestran en la tienda minorista.<\/p><p>Buscador de tallas de ropa, equipado con m\u00e1s\u00a0<a href=\"https:\/\/www.prime-ai.com\/es\" target=\"_blank\" rel=\"noopener\">Primera IA<\/a>\u00a0Soluciones como la b\u00fasqueda visual de productos y las recomendaciones din\u00e1micas de productos, pueden crear una experiencia de compra fluida e interactiva, dando la bienvenida a cada cliente y anim\u00e1ndolos a gastar m\u00e1s.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2915d42 e-flex e-con-boxed e-con e-parent\" data-id=\"2915d42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6373c8f elementor-widget elementor-widget-heading\" data-id=\"6373c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Combina FOMO y Ofertas de Paquete<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca1fa22 e-flex e-con-boxed e-con e-parent\" data-id=\"ca1fa22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-867271e elementor-widget elementor-widget-text-editor\" data-id=\"867271e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>FOMO (miedo a perderse algo) es una potente t\u00e9cnica de marketing que insta al cliente a realizar la compra lo m\u00e1s pronto posible, o podr\u00edan perder su oportunidad de obtener el art\u00edculo.<\/p><p>Los minoristas a menudo ponen un temporizador sobre cu\u00e1nto tiempo est\u00e1n guardando los art\u00edculos en el carrito de un comprador o lanzan art\u00edculos de moda y calzado que solo est\u00e1n disponibles por un tiempo limitado.<\/p><p>Seg\u00fan Trust Pulse,\u00a0<a href=\"https:\/\/trustpulse.com\/fomo-statistics\/\" target=\"_blank\" rel=\"noopener\">60%<\/a>\u00a0Los compradores en l\u00ednea compran art\u00edculos dentro de las 24 horas para evitar el FOMO. Esta pr\u00e1ctica ayuda a acortar el tiempo de decisi\u00f3n del comprador y reduce dr\u00e1sticamente la tasa de abandono del carrito.<\/p><p>Otra t\u00e9cnica popular de los minoristas de moda es el trato por paquete. Algunos ejemplos familiares son: tres art\u00edculos por el precio de dos o recibe un 50% de descuento en una cuarta prenda de ropa cuando el cliente ha agregado tres al carrito.<\/p><p>Cuando se combinan el FOMO y los paquetes de productos, se crea una combinaci\u00f3n definitiva, ayudando a las tiendas en l\u00ednea a aumentar el valor promedio de los pedidos sin gastar una fortuna en Medios Pagados, marketing de Influencers y otras inversiones que no siempre son rentables.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-991dfcd e-flex e-con-boxed e-con e-parent\" data-id=\"991dfcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1352737 elementor-widget elementor-widget-heading\" data-id=\"1352737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">L\u00ednea de Fondo<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d5ea8b e-flex e-con-boxed e-con e-parent\" data-id=\"7d5ea8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab12f8 elementor-widget elementor-widget-text-editor\" data-id=\"8ab12f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"centerblog\"><div class=\"myh3\"><p>El valor promedio de pedido ayuda a las empresas a entender qu\u00e9 tan bien est\u00e1 funcionando su tienda en l\u00ednea. Despu\u00e9s de los c\u00e1lculos, es hora de ejecutar estrategias para ayudar a aumentar los ingresos y el valor promedio de pedido.<\/p><p>Ya sea que lances un nuevo programa de lealtad al cliente o implementes un\u00a0<a href=\"http:\/\/www.prime-ai.com\/es\/buscador-de-tallas-de-ropa\/\" target=\"_blank\" rel=\"noopener\">recomendaci\u00f3n de talla<\/a>\u00a0soluci\u00f3n, est\u00e1s en el camino correcto para aumentar el valor promedio de pedido.<\/p><p>No olvides rastrear y analizar el rendimiento de tu tienda en l\u00ednea, ajusta tus ofertas de acuerdo con el cambio en el comportamiento de los clientes y encuentra las soluciones que funcionan mejor para tu marca.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 Consejos sobre C\u00f3mo Aumentar el Valor Promedio de Pedido para Minoristas de Moda y Calzado en eCommerce. Las empresas de eCommerce no s\u00f3lo deber\u00edan centrarse en las mejores pr\u00e1cticas al convertir visitantes, sino tambi\u00e9n en t\u00e9cnicas que ayuden a aumentar el AOV (valor promedio de pedido). [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":113,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2717","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe tener al menos 200 por 200 p\u00edxeles para que Facebook y otros sitios de redes sociales puedan escogerla.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"how-to-increase-aov-ecommerce-prime-csf-a","permalinkFormat":"https:\/\/www.prime-ai.com\/es\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.prime-ai.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"C\u00f3mo Aumentar el Valor Medio de Pedido para los Minoristas en eCommerce","description":"5 Consejos sobre C\u00f3mo Aumentar el Valor Promedio de Pedido para los Minoristas de Moda y Calzado en eCommerce","focusKeywords":"ai,retail,fashion,footwear,AOV","pillarContent":false,"canonicalUrl":"","breadcrumbTitle":"","advancedRobots":{"max-snippet":"-1","max-video-preview":"-1","max-image-preview":"large"},"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":"","facebookHasOverlay":false,"facebookImageOverlay":"","facebookAuthor":"","twitterCardType":"","twitterUseFacebook":true,"twitterTitle":"","twitterDescription":"","twitterImage":"","twitterImageID":"","twitterHasOverlay":false,"twitterImageOverlay":"","twitterPlayerUrl":"","twitterPlayerSize":"","twitterPlayerStream":"","twitterPlayerStreamCtype":"","twitterAppDescription":"","twitterAppIphoneName":"","twitterAppIphoneID":"","twitterAppIphoneUrl":"","twitterAppIpadName":"","twitterAppIpadID":"","twitterAppIpadUrl":"","twitterAppGoogleplayName":"","twitterAppGoogleplayID":"","twitterAppGoogleplayUrl":"","twitterAppCountry":"","robots":{"index":true},"twitterAuthor":"nombre de usuario","primaryTerm":0,"authorName":"admin","titleTemplate":"%title% %page% %sep% %sitename%","descriptionTemplate":"%excerpt%","showScoreFrontend":true,"lockModifiedDate":false},"powerWords":["incre\u00edble","asombroso","maravilloso","\u00fanico","hermoso","felicidad","brillante","cautivador","carism\u00e1tico","impactante","claro","completamente","confidencial","confianza","significativo","creativo","definitivamente","delicioso","demostrar","apres\u00farate","decidido","digno","din\u00e1mico","impresionante","esencial","inspirador","innovador","intenso","eficaz","m\u00e1gico","magn\u00edfico","hist\u00f3rico","importante","incre\u00edble","indispensable","inolvidable","irresistible","legendario","luminoso","lujo","m\u00e1gico","magn\u00edfico","majestuoso","memorable","maravilloso","milagroso","motivador","necesario","nuevo","oficial","perfecto","apasionado","persuasivo","fenomenal","placer","popular","poder","prestigioso","prodigioso","profundo","pr\u00f3spero","poderoso","calidad","radiante","r\u00e1pido","exitoso","revolucionario","satisfecho","seguridad","sensacional","sereno","suntuoso","espl\u00e9ndido","sublime","sorprendente","talentoso","terror\u00edfico","\u00fanico","valor","vibrante","victorioso","vivo","verdaderamente","celoso","aut\u00e9ntico","aventurero","espectacular","exclusivo","garantizado","extraordinario","fabuloso","fascinante","formidable","genial","grandioso","gratuito","h\u00e1bil","ilimitado","impecable","infalible","infinitamente","influyente","ingenioso","inolvidable","irremplazable","l\u00edder","maestro","notable","novedoso","pionero","poderoso","reconocido","revolucionario","sorprendente","superior","triunfante","ultra","valiente","valioso","vanguardista","vigoroso","visionario","voluntad","vital","triunfo","glorioso","imparable","inigualable","inteligente","invencible","libertad","orgullo","paz","progreso","renovado","sabidur\u00eda","satisfacci\u00f3n","seguro","serenidad","superaci\u00f3n","talento","transcendente","transformador","valent\u00eda","victoria"],"diacritics":{"A":"[\\u0041\\u24B6\\uFF21\\u00C0\\u00C1\\u00C2\\u1EA6\\u1EA4\\u1EAA\\u1EA8\\u00C3\\u0100\\u0102\\u1EB0\\u1EAE\\u1EB4\\u1EB2\\u0226\\u01E0\\u00C4\\u01DE\\u1EA2\\u00C5\\u01FA\\u01CD\\u0200\\u0202\\u1EA0\\u1EAC\\u1EB6\\u1E00\\u0104\\u023A\\u2C6F]","AA":"[\\uA732]","AE":"[\\u00C6\\u01FC\\u01E2]","AO":"[\\uA734]","AU":"[\\uA736]","AV":"[\\uA738\\uA73A]","AY":"[\\uA73C]","B":"[\\u0042\\u24B7\\uFF22\\u1E02\\u1E04\\u1E06\\u0243\\u0182\\u0181]","C":"[\\u0043\\u24B8\\uFF23\\u0106\\u0108\\u010A\\u010C\\u00C7\\u1E08\\u0187\\u023B\\uA73E]","D":"[\\u0044\\u24B9\\uFF24\\u1E0A\\u010E\\u1E0C\\u1E10\\u1E12\\u1E0E\\u0110\\u018B\\u018A\\u0189\\uA779]","DZ":"[\\u01F1\\u01C4]","Dz":"[\\u01F2\\u01C5]","E":"[\\u0045\\u24BA\\uFF25\\u00C8\\u00C9\\u00CA\\u1EC0\\u1EBE\\u1EC4\\u1EC2\\u1EBC\\u0112\\u1E14\\u1E16\\u0114\\u0116\\u00CB\\u1EBA\\u011A\\u0204\\u0206\\u1EB8\\u1EC6\\u0228\\u1E1C\\u0118\\u1E18\\u1E1A\\u0190\\u018E]","F":"[\\u0046\\u24BB\\uFF26\\u1E1E\\u0191\\uA77B]","G":"[\\u0047\\u24BC\\uFF27\\u01F4\\u011C\\u1E20\\u011E\\u0120\\u01E6\\u0122\\u01E4\\u0193\\uA7A0\\uA77D\\uA77E]","H":"[\\u0048\\u24BD\\uFF28\\u0124\\u1E22\\u1E26\\u021E\\u1E24\\u1E28\\u1E2A\\u0126\\u2C67\\u2C75\\uA78D]","I":"[\\u0049\\u24BE\\uFF29\\u00CC\\u00CD\\u00CE\\u0128\\u012A\\u012C\\u0130\\u00CF\\u1E2E\\u1EC8\\u01CF\\u0208\\u020A\\u1ECA\\u012E\\u1E2C\\u0197]","J":"[\\u004A\\u24BF\\uFF2A\\u0134\\u0248]","K":"[\\u004B\\u24C0\\uFF2B\\u1E30\\u01E8\\u1E32\\u0136\\u1E34\\u0198\\u2C69\\uA740\\uA742\\uA744\\uA7A2]","L":"[\\u004C\\u24C1\\uFF2C\\u013F\\u0139\\u013D\\u1E36\\u1E38\\u013B\\u1E3C\\u1E3A\\u0141\\u023D\\u2C62\\u2C60\\uA748\\uA746\\uA780]","LJ":"[\\u01C7]","Lj":"[\\u01C8]","M":"[\\u004D\\u24C2\\uFF2D\\u1E3E\\u1E40\\u1E42\\u2C6E\\u019C]","N":"[\\u004E\\u24C3\\uFF2E\\u01F8\\u0143\\u00D1\\u1E44\\u0147\\u1E46\\u0145\\u1E4A\\u1E48\\u0220\\u019D\\uA790\\uA7A4]","NJ":"[\\u01CA]","Nj":"[\\u01CB]","O":"[\\u004F\\u24C4\\uFF2F\\u00D2\\u00D3\\u00D4\\u1ED2\\u1ED0\\u1ED6\\u1ED4\\u00D5\\u1E4C\\u022C\\u1E4E\\u014C\\u1E50\\u1E52\\u014E\\u022E\\u0230\\u00D6\\u022A\\u1ECE\\u0150\\u01D1\\u020C\\u020E\\u01A0\\u1EDC\\u1EDA\\u1EE0\\u1EDE\\u1EE2\\u1ECC\\u1ED8\\u01EA\\u01EC\\u00D8\\u01FE\\u0186\\u019F\\uA74A\\uA74C]","OI":"[\\u01A2]","OO":"[\\uA74E]","OU":"[\\u0222]","P":"[\\u0050\\u24C5\\uFF30\\u1E54\\u1E56\\u01A4\\u2C63\\uA750\\uA752\\uA754]","Q":"[\\u0051\\u24C6\\uFF31\\uA756\\uA758\\u024A]","R":"[\\u0052\\u24C7\\uFF32\\u0154\\u1E58\\u0158\\u0210\\u0212\\u1E5A\\u1E5C\\u0156\\u1E5E\\u024C\\u2C64\\uA75A\\uA7A6\\uA782]","S":"[\\u0053\\u24C8\\uFF33\\u1E9E\\u015A\\u1E64\\u015C\\u1E60\\u0160\\u1E66\\u1E62\\u1E68\\u0218\\u015E\\u2C7E\\uA7A8\\uA784]","T":"[\\u0054\\u24C9\\uFF34\\u1E6A\\u0164\\u1E6C\\u021A\\u0162\\u1E70\\u1E6E\\u0166\\u01AC\\u01AE\\u023E\\uA786]","TZ":"[\\uA728]","U":"[\\u0055\\u24CA\\uFF35\\u00D9\\u00DA\\u00DB\\u0168\\u1E78\\u016A\\u1E7A\\u016C\\u00DC\\u01DB\\u01D7\\u01D5\\u01D9\\u1EE6\\u016E\\u0170\\u01D3\\u0214\\u0216\\u01AF\\u1EEA\\u1EE8\\u1EEE\\u1EEC\\u1EF0\\u1EE4\\u1E72\\u0172\\u1E76\\u1E74\\u0244]","V":"[\\u0056\\u24CB\\uFF36\\u1E7C\\u1E7E\\u01B2\\uA75E\\u0245]","VY":"[\\uA760]","W":"[\\u0057\\u24CC\\uFF37\\u1E80\\u1E82\\u0174\\u1E86\\u1E84\\u1E88\\u2C72]","X":"[\\u0058\\u24CD\\uFF38\\u1E8A\\u1E8C]","Y":"[\\u0059\\u24CE\\uFF39\\u1EF2\\u00DD\\u0176\\u1EF8\\u0232\\u1E8E\\u0178\\u1EF6\\u1EF4\\u01B3\\u024E\\u1EFE]","Z":"[\\u005A\\u24CF\\uFF3A\\u0179\\u1E90\\u017B\\u017D\\u1E92\\u1E94\\u01B5\\u0224\\u2C7F\\u2C6B\\uA762]","a":"[\\u0061\\u24D0\\uFF41\\u1E9A\\u00E0\\u00E1\\u00E2\\u1EA7\\u1EA5\\u1EAB\\u1EA9\\u00E3\\u0101\\u0103\\u1EB1\\u1EAF\\u1EB5\\u1EB3\\u0227\\u01E1\\u00E4\\u01DF\\u1EA3\\u00E5\\u01FB\\u01CE\\u0201\\u0203\\u1EA1\\u1EAD\\u1EB7\\u1E01\\u0105\\u2C65\\u0250]","aa":"[\\uA733]","ae":"[\\u00E6\\u01FD\\u01E3]","ao":"[\\uA735]","au":"[\\uA737]","av":"[\\uA739\\uA73B]","ay":"[\\uA73D]","b":"[\\u0062\\u24D1\\uFF42\\u1E03\\u1E05\\u1E07\\u0180\\u0183\\u0253]","c":"[\\u0063\\u24D2\\uFF43\\u0107\\u0109\\u010B\\u010D\\u00E7\\u1E09\\u0188\\u023C\\uA73F\\u2184]","d":"[\\u0064\\u24D3\\uFF44\\u1E0B\\u010F\\u1E0D\\u1E11\\u1E13\\u1E0F\\u0111\\u018C\\u0256\\u0257\\uA77A]","dz":"[\\u01F3\\u01C6]","e":"[\\u0065\\u24D4\\uFF45\\u00E8\\u00E9\\u00EA\\u1EC1\\u1EBF\\u1EC5\\u1EC3\\u1EBD\\u0113\\u1E15\\u1E17\\u0115\\u0117\\u00EB\\u1EBB\\u011B\\u0205\\u0207\\u1EB9\\u1EC7\\u0229\\u1E1D\\u0119\\u1E19\\u1E1B\\u0247\\u025B\\u01DD]","f":"[\\u0066\\u24D5\\uFF46\\u1E1F\\u0192\\uA77C]","g":"[\\u0067\\u24D6\\uFF47\\u01F5\\u011D\\u1E21\\u011F\\u0121\\u01E7\\u0123\\u01E5\\u0260\\uA7A1\\u1D79\\uA77F]","h":"[\\u0068\\u24D7\\uFF48\\u0125\\u1E23\\u1E27\\u021F\\u1E25\\u1E29\\u1E2B\\u1E96\\u0127\\u2C68\\u2C76\\u0265]","hv":"[\\u0195]","i":"[\\u0069\\u24D8\\uFF49\\u00EC\\u00ED\\u00EE\\u0129\\u012B\\u012D\\u00EF\\u1E2F\\u1EC9\\u01D0\\u0209\\u020B\\u1ECB\\u012F\\u1E2D\\u0268\\u0131]","j":"[\\u006A\\u24D9\\uFF4A\\u0135\\u01F0\\u0249]","k":"[\\u006B\\u24DA\\uFF4B\\u1E31\\u01E9\\u1E33\\u0137\\u1E35\\u0199\\u2C6A\\uA741\\uA743\\uA745\\uA7A3]","l":"[\\u006C\\u24DB\\uFF4C\\u0140\\u013A\\u013E\\u1E37\\u1E39\\u013C\\u1E3D\\u1E3B\\u017F\\u0142\\u019A\\u026B\\u2C61\\uA749\\uA781\\uA747]","lj":"[\\u01C9]","m":"[\\u006D\\u24DC\\uFF4D\\u1E3F\\u1E41\\u1E43\\u0271\\u026F]","n":"[\\u006E\\u24DD\\uFF4E\\u01F9\\u0144\\u00F1\\u1E45\\u0148\\u1E47\\u0146\\u1E4B\\u1E49\\u019E\\u0272\\u0149\\uA791\\uA7A5]","nj":"[\\u01CC]","o":"[\\u006F\\u24DE\\uFF4F\\u00F2\\u00F3\\u00F4\\u1ED3\\u1ED1\\u1ED7\\u1ED5\\u00F5\\u1E4D\\u022D\\u1E4F\\u014D\\u1E51\\u1E53\\u014F\\u022F\\u0231\\u00F6\\u022B\\u1ECF\\u0151\\u01D2\\u020D\\u020F\\u01A1\\u1EDD\\u1EDB\\u1EE1\\u1EDF\\u1EE3\\u1ECD\\u1ED9\\u01EB\\u01ED\\u00F8\\u01FF\\u0254\\uA74B\\uA74D\\u0275]","oi":"[\\u01A3]","ou":"[\\u0223]","oo":"[\\uA74F]","p":"[\\u0070\\u24DF\\uFF50\\u1E55\\u1E57\\u01A5\\u1D7D\\uA751\\uA753\\uA755]","q":"[\\u0071\\u24E0\\uFF51\\u024B\\uA757\\uA759]","r":"[\\u0072\\u24E1\\uFF52\\u0155\\u1E59\\u0159\\u0211\\u0213\\u1E5B\\u1E5D\\u0157\\u1E5F\\u024D\\u027D\\uA75B\\uA7A7\\uA783]","s":"[\\u0073\\u24E2\\uFF53\\u015B\\u1E65\\u015D\\u1E61\\u0161\\u1E67\\u1E63\\u1E69\\u0219\\u015F\\u023F\\uA7A9\\uA785\\u1E9B]","ss":"[\\u00DF]","t":"[\\u0074\\u24E3\\uFF54\\u1E6B\\u1E97\\u0165\\u1E6D\\u021B\\u0163\\u1E71\\u1E6F\\u0167\\u01AD\\u0288\\u2C66\\uA787]","tz":"[\\uA729]","u":"[\\u0075\\u24E4\\uFF55\\u00F9\\u00FA\\u00FB\\u0169\\u1E79\\u016B\\u1E7B\\u016D\\u00FC\\u01DC\\u01D8\\u01D6\\u01DA\\u1EE7\\u016F\\u0171\\u01D4\\u0215\\u0217\\u01B0\\u1EEB\\u1EE9\\u1EEF\\u1EED\\u1EF1\\u1EE5\\u1E73\\u0173\\u1E77\\u1E75\\u0289]","v":"[\\u0076\\u24E5\\uFF56\\u1E7D\\u1E7F\\u028B\\uA75F\\u028C]","vy":"[\\uA761]","w":"[\\u0077\\u24E6\\uFF57\\u1E81\\u1E83\\u0175\\u1E87\\u1E85\\u1E98\\u1E89\\u2C73]","x":"[\\u0078\\u24E7\\uFF58\\u1E8B\\u1E8D]","y":"[\\u0079\\u24E8\\uFF59\\u1EF3\\u00FD\\u0177\\u1EF9\\u0233\\u1E8F\\u00FF\\u1EF7\\u1E99\\u1EF5\\u01B4\\u024F\\u1EFF]","z":"[\\u007A\\u24E9\\uFF5A\\u017A\\u1E91\\u017C\\u017E\\u1E93\\u1E95\\u01B6\\u0225\\u0240\\u2C6C\\uA763]"},"researchesTests":["contentHasTOC","contentHasShortParagraphs","contentHasAssets","keywordInTitle","keywordInMetaDescription","keywordInPermalink","keywordIn10Percent","keywordInContent","keywordInSubheadings","keywordInImageAlt","keywordDensity","keywordNotUsed","lengthContent","lengthPermalink","linksHasInternal","linksHasExternals","linksNotAllExternals","titleStartWithKeyword","titleSentiment","titleHasPowerWords","titleHasNumber","hasContentAI"],"hasRedirection":true,"hasBreadcrumb":true},"homeUrl":"https:\/\/www.prime-ai.com\/es","objectID":2717,"objectType":"post","locale":"es","localeFull":"es_ES","overlayImages":{"play":{"name":"No requiere traducci\u00f3n","url":"https:\/\/www.prime-ai.com\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-play.png","path":"\/var\/www\/vhosts\/prime-ai.com\/httpdocs\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-play.png","position":"middle_center"},"gif":{"name":"Icono GIF","url":"https:\/\/www.prime-ai.com\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-gif.png","path":"\/var\/www\/vhosts\/prime-ai.com\/httpdocs\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-gif.png","position":"middle_center"}},"defautOgImage":"https:\/\/www.prime-ai.com\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/social-placeholder.jpg","customPermalinks":true,"isUserRegistered":false,"autoSuggestKeywords":false,"connectSiteUrl":"https:\/\/rankmath.com\/auth?site=https%3A%2F%2Fwww.prime-ai.com%2Fes&r=https%3A%2F%2Fwww.prime-ai.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fpages%2F2717%3Fnonce%3D74fdc11644","maxTags":5,"trendsIcon":"<svg viewBox=\"0 0 610 610\"><path d=\"M18.85,446,174.32,290.48l58.08,58.08L76.93,504a14.54,14.54,0,0,1-20.55,0L18.83,466.48a14.54,14.54,0,0,1,0-20.55Z\" style=\"fill:#4285f4\"\/><path d=\"M242.65,242.66,377.59,377.6l-47.75,47.75a14.54,14.54,0,0,1-20.55,0L174.37,290.43l47.75-47.75A14.52,14.52,0,0,1,242.65,242.66Z\" style=\"fill:#ea4335\"\/><polygon points=\"319.53 319.53 479.26 159.8 537.34 217.88 377.61 377.62 319.53 319.53\" style=\"fill:#fabb05\"\/><path d=\"M594.26,262.73V118.61h0a16.94,16.94,0,0,0-16.94-16.94H433.2a16.94,16.94,0,0,0-12,28.92L565.34,274.71h0a16.94,16.94,0,0,0,28.92-12Z\" style=\"fill:#34a853\"\/><rect width=\"610\" height=\"610\" style=\"fill:none\"\/><\/svg>","showScore":true,"siteFavIcon":"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/10\/Site-Icon-150x150.png","canUser":{"general":false,"advanced":false,"snippet":false,"social":false,"analysis":false,"analytics":false,"content_ai":false},"showKeywordIntent":true,"isPro":false,"is_front_page":false,"trendsUpgradeLink":"https:\/\/rankmath.com\/pricing\/?utm_source=Plugin&utm_medium=CE%20General%20Tab%20Trends&utm_campaign=WP","trendsUpgradeLabel":"Actualizar","trendsPreviewImage":"https:\/\/www.prime-ai.com\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/trends-preview.jpg","currentEditor":false,"homepageData":{"assessor":{"powerWords":["incre\u00edble","asombroso","maravilloso","\u00fanico","hermoso","felicidad","brillante","cautivador","carism\u00e1tico","impactante","claro","completamente","confidencial","confianza","significativo","creativo","definitivamente","delicioso","demostrar","apres\u00farate","decidido","digno","din\u00e1mico","impresionante","esencial","inspirador","innovador","intenso","eficaz","m\u00e1gico","magn\u00edfico","hist\u00f3rico","importante","incre\u00edble","indispensable","inolvidable","irresistible","legendario","luminoso","lujo","m\u00e1gico","magn\u00edfico","majestuoso","memorable","maravilloso","milagroso","motivador","necesario","nuevo","oficial","perfecto","apasionado","persuasivo","fenomenal","placer","popular","poder","prestigioso","prodigioso","profundo","pr\u00f3spero","poderoso","calidad","radiante","r\u00e1pido","exitoso","revolucionario","satisfecho","seguridad","sensacional","sereno","suntuoso","espl\u00e9ndido","sublime","sorprendente","talentoso","terror\u00edfico","\u00fanico","valor","vibrante","victorioso","vivo","verdaderamente","celoso","aut\u00e9ntico","aventurero","espectacular","exclusivo","garantizado","extraordinario","fabuloso","fascinante","formidable","genial","grandioso","gratuito","h\u00e1bil","ilimitado","impecable","infalible","infinitamente","influyente","ingenioso","inolvidable","irremplazable","l\u00edder","maestro","notable","novedoso","pionero","poderoso","reconocido","revolucionario","sorprendente","superior","triunfante","ultra","valiente","valioso","vanguardista","vigoroso","visionario","voluntad","vital","triunfo","glorioso","imparable","inigualable","inteligente","invencible","libertad","orgullo","paz","progreso","renovado","sabidur\u00eda","satisfacci\u00f3n","seguro","serenidad","superaci\u00f3n","talento","transcendente","transformador","valent\u00eda","victoria"],"diacritics":true,"researchesTests":["contentHasTOC","contentHasShortParagraphs","contentHasAssets","keywordInTitle","keywordInMetaDescription","keywordInPermalink","keywordIn10Percent","keywordInContent","keywordInSubheadings","keywordInImageAlt","keywordDensity","keywordNotUsed","lengthContent","lengthPermalink","linksHasInternal","linksHasExternals","linksNotAllExternals","titleStartWithKeyword","titleSentiment","titleHasPowerWords","titleHasNumber","hasContentAI"],"hasBreadcrumb":true,"serpData":{"title":"No requiere traducci\u00f3n.","description":"","titleTemplate":"%sitename% %page% %sep% %sitedesc%","descriptionTemplate":"","focusKeywords":"","breadcrumbTitle":"Home","robots":{"index":true},"advancedRobots":{"max-snippet":"-1","max-video-preview":"-1","max-image-preview":"large"},"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":""}}},"tocTitle":"Table of Contents","tocExcludeHeadings":[],"listStyle":"ul"},"_links":{"self":[{"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/pages\/2717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/comments?post=2717"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/pages\/2717\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-ai.com\/es\/wp-json\/wp\/v2\/media?parent=2717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}