{"id":1971,"date":"2024-11-28T11:26:26","date_gmt":"2024-11-28T11:26:26","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1971"},"modified":"2025-04-08T12:00:10","modified_gmt":"2025-04-08T12:00:10","slug":"las-soluciones-de-ropa-virtual-reducen-las-devoluciones-del-black-friday-csf-a","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/es\/las-soluciones-de-ropa-virtual-reducen-las-devoluciones-del-black-friday-csf-a\/","title":{"rendered":"Las soluciones de prueba virtual de ropa reducen las devoluciones del Viernes Negro"},"content":{"rendered":"
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Las soluciones de prueba virtual de ropa reducen las devoluciones del Viernes Negro<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A lo largo de los a\u00f1os, el evento de un d\u00eda del Black Friday se ha convertido en semanas de competencia agresiva entre los minoristas de moda, todos buscando convencer a los clientes de gastar dinero en sus tiendas en l\u00ednea. No es un secreto que la t\u00e1ctica m\u00e1s com\u00fan en este juego es ofrecer descuentos.<\/p>

Como resultado, los clientes han desarrollado una expectativa natural de que habr\u00e1 alg\u00fan tipo de descuento u oferta especial en noviembre, alentando a los compradores en l\u00ednea a retener sus compras hasta que comiencen los eventos del Black Friday. Esto es a\u00fan m\u00e1s notable para art\u00edculos de alto precio, ya que los clientes cibern\u00e9ticos esperan para evaluar cu\u00e1l es la mejor relaci\u00f3n calidad-precio.<\/p>

El Viernes Negro es sin duda una de las mayores innovaciones de los mercad\u00f3logos para construir audiencias: Millones de personas alcanzan su m\u00e1ximo nivel de disposici\u00f3n para gastar dinero y esperan las ofertas para comenzar la fiebre de las compras. Esta \u00e9poca del a\u00f1o, por lo tanto, se ha vuelto demasiado grande para que cualquier minorista la ignore, independientemente de su tama\u00f1o, ya que el Viernes Negro se ha convertido en el evento generador de ingresos m\u00e1s grande del a\u00f1o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ganadores del Viernes Negro<\/strong><\/p>

Cada vez m\u00e1s minoristas de moda de comercio electr\u00f3nico se han convertido en v\u00edctimas de su propio \u00e9xito. Aunque se invierte una cantidad enorme de tiempo en construir una estrategia de ventas alrededor del Black Friday, muchos est\u00e1n pasando por alto un elemento clave, eliminando r\u00e1pidamente la alegr\u00eda de las ventas r\u00e9cord.<\/p>

El factor principal que muchos est\u00e1n pasando por alto son las devoluciones despu\u00e9s del Black Friday. Aquellos que han estado monitoreando de cerca las devoluciones habr\u00e1n notado que el crecimiento a\u00f1o tras a\u00f1o de las devoluciones despu\u00e9s del Black Friday est\u00e1 aumentando a un ritmo m\u00e1s pronunciado que el crecimiento real de las ventas. Esto significa que la rentabilidad para el evento especial no est\u00e1 aumentando para todos. Algunos minoristas de moda en l\u00ednea tienen esperanzas de que las ganancias vendr\u00e1n m\u00e1s tarde gracias a la adquisici\u00f3n de nuevos clientes durante el transcurso del evento y el potencial para futuras ventas. Desafortunadamente, esta hip\u00f3tesis a\u00fan debe ser validada y es justo suponer que para la mayor\u00eda del comercio electr\u00f3nico de moda existe un riesgo significativo de ver su rentabilidad disminuir a\u00f1o tras a\u00f1o debido a las devoluciones aumentadas asociadas al Black Friday. Con el resultado final de que el evento Black Friday probablemente resultar\u00e1 en un ROI negativo incluso a largo plazo.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Causa ra\u00edz del aumento de devoluciones<\/strong><\/p>

Hay muchos factores en juego e influyen en la compra de los clientes en este caso espec\u00edfico. El Black Friday es una experiencia muy emocional y llena de adrenalina para muchos compradores y minoristas en l\u00ednea. Los comercializadores de moda al por menor utilizan t\u00e1cticas muy eficientes para crear una sensaci\u00f3n de urgencia y desencadenar el gasto del cliente. Por ejemplo, notificando a los compradores que las ofertas solo son v\u00e1lidas por un per\u00edodo de tiempo limitado o mientras dure el stock. Estas estrategias har\u00e1n que muchas personas gasten con una comparaci\u00f3n limitada, investigaci\u00f3n o incluso pensando m\u00e1s profundamente si realmente necesitan el art\u00edculo o si realmente les va a quedar bien.<\/p>

Esta decisi\u00f3n de compra artificial e impulsiva deja a los minoristas de moda de varias marcas particularmente expuestos al riesgo de una tasa de devoluciones significativa despu\u00e9s del Black Friday. Los hechos son que cada marca utiliza diferentes nomenclaturas de tallas y las tablas de tallas no son f\u00e1ciles de entender, mientras que el env\u00edo gratuito hace que las devoluciones sean f\u00e1ciles y seguras. Esto lleva a los clientes a ordenar inmediatamente y a dejar la toma de decisiones en t\u00e9rminos de qu\u00e9 conservar despu\u00e9s de que la ropa llegue a su casa.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Soluciones de probadores virtuales de ropa que hacen rentable el Black Friday<\/strong><\/p>

En primer lugar, los minoristas que han implementado soluciones de prueba virtual est\u00e1n aumentando enormemente su ratio de conversi\u00f3n y el valor promedio de sus pedidos. Gracias a las recomendaciones de tama\u00f1o personalizadas que se proporcionan instant\u00e1neamente, los clientes en l\u00ednea pasan menos tiempo seleccionando m\u00faltiples tama\u00f1os para el mismo art\u00edculo, lo que les da m\u00e1s tiempo para mirar otros art\u00edculos que realmente les quedar\u00e1n bien.<\/p>

En segundo lugar, la provisi\u00f3n de una recomendaci\u00f3n de tama\u00f1o precisa resultar\u00e1 en menos art\u00edculos siendo devueltos.<\/p>

Las soluciones de probadores virtuales para minoristas en l\u00ednea reducen significativamente las devoluciones negativas, lo que conduce a un impacto positivo en la rentabilidad. Los costos de log\u00edstica y manejo de productos se reducen a medida que se entregan m\u00e1s prendas del tama\u00f1o correcto a clientes m\u00e1s satisfechos. Aumentar la satisfacci\u00f3n del cliente en su experiencia de compra tambi\u00e9n aumenta la probabilidad de que vuelvan y compren de nuevo con el impulso de confianza adicional de confiar en la recomendaci\u00f3n de tama\u00f1o proporcionada. Obviamente, menos mercanc\u00edas regresan al minorista despu\u00e9s del per\u00edodo pico de compras en l\u00ednea. Por lo tanto, se evita un mayor descuento que impactar\u00eda adicionalmente la rentabilidad de manera negativa.<\/p>

Los minoristas que se asocian con soluciones de dimensionamiento de inteligencia artificial verdadera y expertos en moda en l\u00ednea, tienen la oportunidad \u00fanica de desbloquear nuevos niveles de rentabilidad que no podr\u00edan haber encontrado sin el aprendizaje autom\u00e1tico.<\/p>

Por ejemplo, se podr\u00eda optimizar el precio de los productos durante el Black Friday para maximizar la rentabilidad. Muchos minoristas simplemente miran el margen bruto y deciden cu\u00e1nto est\u00e1n dispuestos a sacrificar para atraer a los clientes, olvidando tener en cuenta la tasa de devoluciones al medir el \u00e9xito de las ventas flash anteriores (principalmente debido a la falta de capacidades anal\u00edticas). Por lo tanto, los minoristas est\u00e1n perdiendo oportunidades para optimizar las ventas para la rentabilidad teniendo en cuenta el panorama completo, que proveedores de soluciones anal\u00edticas y de IA avanzada como Prime AI pueden proporcionar.<\/p><\/div>

Solicita una demostraci\u00f3n ahora<\/a>\u00a0o\u00a0Contacto<\/a>\u00a0\u00a1Para descubrir m\u00e1s!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Las soluciones de prueba de ropa virtual reducen las devoluciones del Black Friday. A lo largo de los a\u00f1os, el evento de un d\u00eda del Black Friday se ha convertido en semanas de competencia agresiva entre los minoristas de moda, todos buscando convencer a los clientes para que gasten dinero en sus tiendas en l\u00ednea. No es un secreto que la t\u00e1ctica m\u00e1s com\u00fan en este juego es la de los descuentos. Como un […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":109,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1971","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe tener al menos 200 por 200 p\u00edxeles para que Facebook y otros sitios de redes sociales puedan 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