{"id":1855,"date":"2024-11-27T09:47:00","date_gmt":"2024-11-27T09:47:00","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1855"},"modified":"2025-04-08T12:00:14","modified_gmt":"2025-04-08T12:00:14","slug":"como-los-minoristas-de-moda-reducen-las-ventas-perdidas-debido-a-la-falta-de-stock-csf-c","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/es\/como-los-minoristas-de-moda-reducen-las-ventas-perdidas-debido-a-la-falta-de-stock-csf-c\/","title":{"rendered":"C\u00f3mo los Minoristas de Moda Reducen el N\u00famero de Ventas Perdidas Debido a la Falta de Stock"},"content":{"rendered":"
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C\u00f3mo los Minoristas de Moda Reducen el N\u00famero de Ventas Perdidas Debido a la Falta de Stock<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Un visitante \u00fanico llega a una tienda en l\u00ednea solo para descubrir que su talla para la prenda de ropa anunciada est\u00e1 agotada. Abandonan la tienda para buscar al competidor que ofrece la talla preferida del comprador. En otros casos, el visitante decide posponer la compra o no comprarla en absoluto.<\/p>\n

Seg\u00fan el \u00faltimo informe de\u00a0Brightpearl<\/a>El problema de la falta de stock ha sido un inconveniente para m\u00e1s del 85% de los minoristas, distorsionando su gasto en publicidad, presupuesto y datos de ventas. El informe tambi\u00e9n ofrece una visi\u00f3n m\u00e1s profunda de las categor\u00edas de comercio electr\u00f3nico que actualmente experimentan las mayores dificultades debido a la falta de stock. El 92% de las empresas del sector de bienes de lujo est\u00e1n experimentando dificultades para obtener stock. En el sector de bricolaje y jardiner\u00eda, el 73% de las empresas experimentaron problemas, deportes y ocio (60%), electr\u00f3nica (53%) y el 50% de los minoristas de moda y calzado enfrentan problemas impactados por la falta de stock.<\/p>\n

Entonces, \u00bfc\u00f3mo pueden los minoristas de moda superar un desaf\u00edo que ha sido una lucha ardua desde la pandemia, y c\u00f3mo aprovechar las ofertas actuales que ayudar\u00edan a cubrir al menos parcialmente las ventas perdidas debido a la falta de stock?<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La Historia Detr\u00e1s de la Falta de Existencias en el Comercio Minorista<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Las rupturas de stock, en general, a menudo est\u00e1n relacionadas con aumentos inesperados en la demanda del consumidor. Sin embargo, una mala previsi\u00f3n de la demanda o un informe inexacto tambi\u00e9n pueden provocar que un producto muestre la etiqueta 'Agotado'.

Sin embargo, otra raz\u00f3n importante impacta significativamente la escasez global de productos minoristas. Seg\u00fan\u00a0Statista\u00a0<\/a>Investigaci\u00f3n, ha habido un enorme crecimiento en las ventas de comercio electr\u00f3nico en l\u00ednea en todo el mundo, de $4280 mil millones en 2020 a $5424 mil millones en la primera mitad de 2022. Y la mayor\u00eda de los fabricantes simplemente no pueden mantenerse al d\u00eda con el creciente n\u00famero de pedidos, lo que provoca que los minoristas de moda se enfrenten a la falta de existencias.

Otros problemas mencionados en el informe de Brightpearl fueron: aumento de los costos de env\u00edo (64%), tiempos de entrega m\u00e1s largos para los productos (54%) y aumento de los precios de las materias primas (40%) que est\u00e1n llevando a la industria a una crisis.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reduciendo el N\u00famero de Ventas Perdidas<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Durante los \u00faltimos seis meses, la proporci\u00f3n de ventas perdidas debido a la falta de stock ha estado creciendo, y los minoristas de moda est\u00e1n mirando los n\u00fameros de ventas que est\u00e1n disminuyendo dr\u00e1sticamente sin saber c\u00f3mo abordar mejor este nuevo desaf\u00edo.

En el pasado,\u00a0Primera IA\u00a0<\/a>Se registraron ventas perdidas debido a la falta de existencias de un 3% a un 10% en comparaci\u00f3n con los ingresos totales del minorista. Mientras que ahora, la tendencia com\u00fan de ventas perdidas debido a la falta de stock asciende a alrededor del 20%, y para algunos minoristas, incluso m\u00e1s del 50%.

Con la tecnolog\u00eda avanzada de Prime AI, los minoristas como\u00a0O'Neill\u00a0<\/a>Puede identificar oportunidades de ventas perdidas hasta el nivel de SKU y comprender la demanda de tama\u00f1o para diferentes productos.

Los fabricantes minoristas est\u00e1n enfrentando dificultades para cumplir con los pedidos de los minoristas. Los minoristas terminar\u00e1n con productos retrasados durante las temporadas altas o no entregados debido a la escasez de materiales o la reducci\u00f3n de personal. Todo esto desencadenar\u00e1 eventos de reacci\u00f3n en cadena que pueden impactar negativamente el flujo de efectivo del minorista.

La \u00fanica forma de reducir el presupuesto de publicidad desperdiciado y el n\u00famero de ventas perdidas es utilizar complementos potenciados por IA que disminuyen enormemente la tasa de rebote de los visitantes y ayudan a mitigar los problemas de la cadena de suministro.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Soluciones para evitar que tus clientes busquen en la competencia.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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37%\u00a0<\/a>Los compradores de tiendas de moda dijeron que compraron art\u00edculos de una nueva marca el a\u00f1o pasado porque un art\u00edculo estaba agotado en su proveedor habitual. Y cuando la industria se est\u00e1 llenando cada vez m\u00e1s de nuevos minoristas cada d\u00eda, los veteranos tienen que buscar soluciones para ayudar a los clientes a mantenerse leales.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimizaci\u00f3n del Surtido de Productos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Los minoristas de ropa y zapatos pueden optimizar su surtido de tallas e incrementar las ventas de su l\u00ednea principal utilizando integraciones como la de Prime AI.\u00a0Buscador de Talla.\u00a0<\/a>Debido a que cada minorista tiene una demanda de tama\u00f1o \u00fanica que debe ser adaptada a la categor\u00eda espec\u00edfica del producto, subcategor\u00eda, ID del producto, o incluso al nivel de color del producto, los compradores podr\u00edan necesitar una mano amiga para elegir el tama\u00f1o de producto que se ajuste perfectamente.

Los minoristas de moda utilizan las estad\u00edsticas de Prime AI y los insights de demanda de tallas respaldados por datos precisos para compensar la p\u00e9rdida de ventas por la reducci\u00f3n de la gama de productos, ofreciendo a los clientes m\u00e1s opciones de tallas disponibles para los art\u00edculos m\u00e1s vendidos. Al mismo tiempo, minimizan los costos de devoluciones y se vuelven m\u00e1s ecol\u00f3gicos, ya que el Fit Finder ayuda a m\u00e1s compradores a pedir ropa o zapatos en la talla que les queda bien desde el primer intento.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimizaci\u00f3n de la Descubrimiento de Productos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Agregar tama\u00f1os adicionales a productos espec\u00edficos podr\u00eda ser un proceso costoso y que consume mucho tiempo para algunos minoristas de moda. Sin embargo, cuando los minoristas eligen aprovechar\u00a0\"Prime AI\" en espa\u00f1ol se mantiene igual ya que se trata de un nombre propio. Pero si quisieras traducir el significado literal ser\u00eda \"IA Principal\".\u00a0<\/a>Tecnolog\u00eda avanzada de an\u00e1lisis de im\u00e1genes, que procesa im\u00e1genes de cat\u00e1logos de productos completos y combina datos con los datos de la tecnolog\u00eda de recomendaci\u00f3n de tallas, es m\u00e1s bien un proceso simple.

Buscador de Talla\u00a0<\/a>Por Prime AI comprende la diferencia en cada SKU, por lo que cuando los clientes descubren que algunas piezas de ropa se recomiendan en talla M y otras en XL, esta informaci\u00f3n se tiene en cuenta al sugerir productos visualmente similares o al ofrecer alternativas a productos 'Agotados'.

Al integrar esta tecnolog\u00eda avanzada en su tienda minorista en l\u00ednea, las empresas pueden ver un aumento en las ventas de sus productos, ya que las recomendaciones de productos no se basan en los m\u00e1s vendidos preseleccionados para una categor\u00eda espec\u00edfica, sino que se adaptan al tama\u00f1o de cada comprador, la similitud visual y las opciones de stock disponibles.

Como resultado, la mejora en ROAS es instant\u00e1nea. Menos clientes de la publicidad pagada est\u00e1n abandonando cuando el tama\u00f1o del producto est\u00e1 fragmentado, poniendo un freno al agotamiento del flujo de efectivo influenciado por los esfuerzos de marketing pagado. La remodelaci\u00f3n a trav\u00e9s de Alertas de Reposici\u00f3n de Stock y Recomendaciones de Productos Visualmente Similares. Recomendaciones de productos visualmente similares que consideran lo que actualmente est\u00e1 en stock y que se ajustar\u00eda al tama\u00f1o del cliente junto con\u00a0De Nuevo en Inventario\u00a0<\/a>Las alertas a trav\u00e9s del correo electr\u00f3nico pueden ayudar a aumentar las ventas de los minoristas y minimizar las tasas de abandono de carritos.

La notificaci\u00f3n por correo electr\u00f3nico puede informar al comprador una vez que sus productos seleccionados vuelvan a estar en stock, aportando del 5 al 10% de ventas incrementales a los minoristas de moda.

Estas alertas tambi\u00e9n ayudan a retener a los clientes leales, ya que ellos optan por recibir notificaciones a trav\u00e9s del correo electr\u00f3nico sobre sus productos seleccionados.

Con las notificaciones de Vuelta en Stock, los minoristas pueden continuar expandiendo sus listas de correo electr\u00f3nico y SMS, ayud\u00e1ndoles a anunciar nuevos productos y promociones especiales a trav\u00e9s de uno de los canales de marketing m\u00e1s utilizados.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aproveche su Inventario Actual con Tecnolog\u00edas Avanzadas<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Solo el 16% de los minoristas planea invertir en tecnolog\u00eda para mitigar el da\u00f1o causado por problemas de suministro. La mayor\u00eda de los minoristas est\u00e1n yendo en la direcci\u00f3n opuesta: aumentando los precios de los productos y de entrega, reduciendo su surtido y despidiendo al personal para cubrir la p\u00e9rdida de ventas.

Sin embargo, los minoristas a\u00fan pueden aprovechar su stock actual con la ayuda de tecnolog\u00edas avanzadas antes de lanzarse a las opciones de recuperaci\u00f3n m\u00e1s dr\u00e1sticas.

\u00bfEst\u00e1s operando en la plataforma de Shopify? Comienza gratis con '\u00a0Encuentra Ropa por Imagen\u00a0<\/a>'\u00a1caracter\u00edstica!'<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

C\u00f3mo los minoristas de moda reducen el n\u00famero de ventas perdidas debido a la falta de stock. Un visitante \u00fanico llega a una tienda en l\u00ednea solo para descubrir que su talla para la prenda anunciada est\u00e1 agotada. Abandonan la tienda para buscar al competidor que ofrece la talla preferida del comprador. En otros casos, el […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":123,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1855","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe tener al menos 200 por 200 p\u00edxeles para que Facebook y otros sitios de redes sociales puedan 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