{"id":1487,"date":"2024-11-27T14:35:20","date_gmt":"2024-11-27T14:35:20","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1487"},"modified":"2025-04-08T12:00:14","modified_gmt":"2025-04-08T12:00:14","slug":"como-eqvvs-esta-resolviendo-el-problema-de-encontrar-el-ajuste-perfecto-en-linea-csf-d","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/es\/como-eqvvs-esta-resolviendo-el-problema-de-encontrar-el-ajuste-perfecto-en-linea-csf-d\/","title":{"rendered":"C\u00f3mo EQVVS est\u00e1 resolviendo el problema de encontrar el ajuste perfecto en l\u00ednea"},"content":{"rendered":"
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Resolviendo el Problema de Encontrar el Ajuste Perfecto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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C\u00f3mo EQVVS est\u00e1 resolviendo el problema de encontrar el ajuste perfecto en l\u00ednea<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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El minorista de ropa masculina de dise\u00f1o con sede en Lincoln, EQVVS, se ha asociado con Prime AI para proporcionar a los clientes el ajuste perfecto a pesar del cierre de los probadores durante el confinamiento.<\/p>

Consciente agudamente del impacto que la moda tiene en el medio ambiente, EQVVS utiliza la inteligencia artificial para aliviar las devoluciones y cambios de los clientes.<\/p>

EQVVS ha hecho de la seguridad de los clientes y del personal una prioridad durante toda la pandemia y ha evolucionado para adaptarse a la 'nueva normalidad' en la venta minorista de moda.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Las compras en l\u00ednea se han convertido en la principal fuente de entretenimiento este a\u00f1o, proporcionando una distracci\u00f3n muy necesaria de las noticias para muchos de us. No se puede negar la seguridad y comodidad que proporciona, como se demostr\u00f3 necesario durante el confinamiento de este a\u00f1o.

Seamos honestos: Comprar ropa en l\u00ednea puede ser una apuesta sin importar lo bien que te midas a ti mismo. Nada puede compararse con probarse los art\u00edculos en persona, \u00bfverdad?

Los tama\u00f1os var\u00edan, a veces significativamente, en muchas marcas de dise\u00f1o, lo que resulta frustrante para muchos compradores conscientes de la moda. Sin una manera de probar antes de comprar, muchos se resignan a un ciclo de compra y devoluci\u00f3n de art\u00edculos en varios tama\u00f1os antes de encontrar el ajuste perfecto. Desafortunadamente, esto no solo es inconveniente para los clientes, sino que tambi\u00e9n contribuye a las emisiones de carbono con el transporte de art\u00edculos innecesarios de ida y vuelta desde el almac\u00e9n hasta el cliente. No solo es malo para el medio ambiente, sino que el tiempo que tardan los bancos en reembolsar una compra puede obstaculizar las finanzas del cliente y del negocio.

Desde que EQVVS lanz\u00f3 www.eqvvs.co.uk en 2014, era natural instalar un almac\u00e9n encima de la tienda en Lincoln. Con la creciente popularidad en sus tiendas de Mansfield y Lincoln, el sitio web ayud\u00f3 a satisfacer la creciente demanda, lo que permiti\u00f3 a EQVVS elevar su cartera de marcas temporada tras temporada. Actualmente, EQVVS lleva m\u00e1s de 35 marcas de ropa de dise\u00f1ador para hombres, cada una con sus propias gu\u00edas de tallas y ajustes \u00fanicos.

Originalmente, solo se enumeraban en el sitio las gu\u00edas de tallas del fabricante y el servicio al cliente proporcionaba las medidas por tel\u00e9fono a los clientes. Esto funcionaba bien, sin embargo, los clientes ocasionalmente ten\u00edan dificultades con tallas espec\u00edficas y se ve\u00edan obligados a pasar por el inconveniente de intercambiar art\u00edculos.

Mientras el confinamiento de 2020 estaba en su punto m\u00e1ximo, la gerente de E-Commerce, Grace Forsythe, decidi\u00f3 que los compradores necesitaban una forma de 'probarse' art\u00edculos en l\u00ednea ya que sus tiendas en Lincoln y Mansfield se vieron obligadas a cerrar temporalmente durante unos meses.

\"Cuando las compras en persona se convirtieron en un riesgo para la seguridad y no ten\u00edamos idea de cu\u00e1nto durar\u00eda el confinamiento, las compras en l\u00ednea adquirieron un nuevo significado. Sent\u00ed que ten\u00edamos que mejorar la experiencia de compra para evitar que alguien hiciera viajes innecesarios.\"<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Al buscar ropa nueva en l\u00ednea, los clientes se enfrentan al problema de no tener la opci\u00f3n de probarse los art\u00edculos en un probador. EQVVS enfrenta el desaf\u00edo \u00fanico de ofrecer tallas de prendas relativas, no reguladas y a menudo subjetivas a una audiencia que viene en todas las formas y tama\u00f1os posibles. Adem\u00e1s, debido a la pandemia de COVID-19, existe el riesgo adicional de la seguridad de los clientes y el personal, lo que hace que las compras sean a\u00fan m\u00e1s dif\u00edciles.

La ejecutiva de marketing de EQVVS, Beth Fraser, vio una oportunidad para asociarse con el proveedor de SaaS, Prime AI, para ofrecer una experiencia de compra m\u00e1s personalizada para los compradores de EQVVS.

'Con m\u00e1s personas necesitando comprar desde la comodidad y seguridad de sus hogares, nos dimos cuenta de lo importante que era acertar con la talla correcta la primera vez. Las gu\u00edas de tallas t\u00edpicas solo pueden llegar hasta cierto punto, lo que crea fricci\u00f3n en la experiencia del cliente. Prime AI se adelant\u00f3 y trabaj\u00f3 con nosotros para proporcionar la soluci\u00f3n perfecta.'

Prime AI utiliza la inteligencia artificial para entender la mejor talla para los clientes, luego aprende del historial de ventas y devoluciones para proporcionar el ajuste perfecto. Para encontrar su talla, los clientes deben introducir su altura, peso y preferencias de ajuste antes de que Prime AI determine qu\u00e9 talla en ese producto ser\u00e1 la mejor coincidencia.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"En Prime AI, utilizamos inteligencia artificial propietaria para asociar las biometr\u00edas del cliente con las especificaciones de SKU de las prendas y proporcionar recomendaciones de tama\u00f1o precisas al instante. Somos el \u00fanico proveedor que desarrolla modelos de tallas hasta el nivel de SKU, incluso cuando no hay especificaciones de prendas disponibles.\"<\/p>\n

Desde la implementaci\u00f3n de esta nueva tecnolog\u00eda, EQVVS ha visto una reducci\u00f3n sustancial en las devoluciones y un aumento en las ventas. Los comentarios de los clientes han sido extremadamente positivos:<\/p>\n

Utilic\u00e9 por primera vez el widget Prime AI en EQVVS la semana pasada para comprar algunos art\u00edculos nuevos para llevar a un fin de semana familiar. Fue f\u00e1cil y simple de usar ingresando algunos detalles como altura y peso, una ventaja adicional fue que pregunt\u00f3 c\u00f3mo me gusta que me queden la ropa, es decir, ajustada, normal o holgada, lo cual me pareci\u00f3 un buen toque personal. Los cuatro art\u00edculos que compr\u00e9 llegaron puntualmente unos d\u00edas despu\u00e9s y todos quedaban justo como yo quer\u00eda. Esto fue una mezcla de jeans, pantalones cortos y camisetas. Una gran herramienta para tener en el sitio web y que sin duda volver\u00e9 a usar.<\/p>\n

Cuando se trata de la 'nueva normalidad', EQVVS ha hecho una misi\u00f3n proporcionar una experiencia de compra m\u00e1s segura para todos.<\/p>\n

El mensaje es claro: debemos trabajar juntos y considerar nuevas tecnolog\u00edas para apoyar a la calle principal mientras protegemos al consumidor.<\/p>\n

Visite\u00a0www.eqvvs.co.uk<\/a>\u00a0para m\u00e1s informaci\u00f3n.<\/p>\n

Texto de relleno:<\/p>\n

EQVVS se enorgullece de estar a la vanguardia de la moda de dise\u00f1ador premium para hombres, con un portafolio de marcas en constante crecimiento. Expandi\u00e9ndose desde una sola tienda aspiracional, a un imperio en l\u00ednea con cuatro tiendas en la calle principal altamente establecidas; contin\u00faan trayendo la mejor selecci\u00f3n de moda de dise\u00f1ador y lujo al consumidor de la calle principal, mientras constantemente empujan los l\u00edmites en la innovaci\u00f3n digital y el servicio al cliente excepcional. Desde chaquetas y su\u00e9teres hasta camisetas y pantalones cortos, EQVVS tiene miles de productos en una variedad de tama\u00f1os y estilos disponibles para comprar tanto en la tienda como en l\u00ednea.
Prime AI se presenta como un socio tecnol\u00f3gico para los minoristas de moda y busca modernizar la industria minorista de moda. Una herramienta de recomendaci\u00f3n de tallas ya no es una funcionalidad \"agradable de tener\". Est\u00e1 en el centro de la estrategia comercial de un minorista. Prime AI ofrece una variedad de soluciones y servicios que comprenden una experiencia de compra personalizada en tiempo real hasta el nivel de SKU y funciones avanzadas de optimizaci\u00f3n de la cadena de suministro. El resultado neto de asociarse con Prime AI es una tasa de conversi\u00f3n m\u00e1s alta, pero tambi\u00e9n y m\u00e1s importante, menos pedidos devueltos que conducen a una mayor rentabilidad. Cr\u00edticamente, la optimizaci\u00f3n de la cadena de suministro tiene efectos compuestos positivos en la promoci\u00f3n de la rentabilidad, la reducci\u00f3n de la huella de carbono y el aumento de la probabilidad de tener m\u00e1s clientes nuevos y recurrentes.<\/p>\n<\/div>\n

Solicita una demostraci\u00f3n ahora<\/a>\u00a0o\u00a0Contacto<\/a>\u00a0\u00a1Para descubrir m\u00e1s!<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Resolviendo el Problema de Encontrar el Ajuste Perfecto: C\u00f3mo EQVVS est\u00e1 resolviendo el problema de encontrar el ajuste perfecto en l\u00ednea. El minorista de ropa de dise\u00f1ador para hombres con sede en Lincoln, EQVVS, se ha asociado con Prime AI para proporcionar a los clientes el ajuste perfecto a pesar del cierre de los probadores durante el confinamiento. Consciente del impacto que la moda tiene en el medio ambiente, EQVVS utiliza […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":122,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1487","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe tener al menos 200 por 200 p\u00edxeles para que Facebook y otros sitios de redes sociales puedan 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