{"id":1125,"date":"2024-11-18T11:09:34","date_gmt":"2024-11-18T11:09:34","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1125"},"modified":"2026-04-08T12:23:08","modified_gmt":"2026-04-08T12:23:08","slug":"busqueda-visual-en-el-comercio-electronico","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/es\/busqueda-visual-en-el-comercio-electronico\/","title":{"rendered":"B\u00fasqueda visual para el comercio electr\u00f3nico"},"content":{"rendered":"
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Descubrimiento visual de productos m\u00e1s f\u00e1cil<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para minoristas de moda que desean reducir la tasa de rebote de los anuncios en redes sociales, aumentar la tasa de conversi\u00f3n, el valor medio de los pedidos y reducir las devoluciones. La tecnolog\u00eda de b\u00fasqueda visual Prime AI ayuda a los visitantes de su sitio web a\u00a0encontrar productos visualmente similares cargando una imagen\u00a0<\/b>. Las recomendaciones din\u00e1micas automatizadas de productos visualmente similares ponen en funcionamiento todo el cat\u00e1logo de productos, no s\u00f3lo los m\u00e1s vendidos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u00fasqueda visual junto a la barra de b\u00fasqueda<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Permitir a los compradores buscar productos por im\u00e1genes elimina las barreras ling\u00fc\u00edsticas,\u00a0hacerlo m\u00e1s f\u00e1cil\u00a0<\/b>para que los clientes internacionales encuentren lo que buscan.<\/p>

Diferentes pa\u00edses utilizan diferentes terminolog\u00edas para productos similares que sus descripciones de productos pueden no estar abordando, la b\u00fasqueda visual elimina esta discrepancia en el entorno global de compras en l\u00ednea.<\/p>

Las personas con discapacidad, como las que tienen dificultades con los m\u00e9todos tradicionales de introducci\u00f3n de texto, apreciar\u00e1n un sistema m\u00e1s f\u00e1cil de usar.\u00a0experiencia de compra integradora\u00a0<\/b>.<\/p>

Cuando algo se convierte en viral en las redes sociales o lo lleva un famoso, los compradores pueden encontrar r\u00e1pidamente art\u00edculos similares con s\u00f3lo hacer la foto y subirla para que se busque en su tienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u00fasqueda visual en las p\u00e1ginas de detalles del producto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los compradores que ven un producto pueden ver al instante variaciones visuales de art\u00edculos similares en estampados y estilos parecidos, y tienen la opci\u00f3n de completar el look con art\u00edculos de aspecto similar de otras categor\u00edas de productos, como pantalones, tops y accesorios de estampados similares, lo que aumenta las posibilidades de compras complementarias. Tambi\u00e9n sugiere alternativas que podr\u00edan ajustarse mejor al presupuesto del cliente o a otras preferencias de estilo.<\/p>

Reduzca el tiempo y el esfuerzo necesarios para que sus compradores encuentren lo que buscan.\u00a0Recorrido del usuario m\u00e1s r\u00e1pido = mejor conversi\u00f3n.<\/b><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing de contenidos basado en b\u00fasquedas visuales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Activar\u00a0identificaci\u00f3n instant\u00e1nea\u00a0<\/b>y descubrimiento de los productos que aparecen en las entradas del blog, las im\u00e1genes de estilo de vida o los banners de la p\u00e1gina de inicio, sin necesidad de navegaci\u00f3n manual a trav\u00e9s de la taxonom\u00eda de su sitio web.<\/p>

Cada imagen o gu\u00eda de estilo es una oportunidad para una experiencia de compra interactiva. Oferta\u00a0alternativas visualmente similares\u00a0<\/b>si el art\u00edculo exacto se agot\u00f3 para mantener el inter\u00e9s del comprador eliminando la frustraci\u00f3n de la navegaci\u00f3n por el sitio web. Especialmente \u00fatil para los usuarios de m\u00f3viles, donde el tama\u00f1o de la pantalla es limitado para encontrar productos navegando manualmente.<\/p>

Reduzca las posibilidades de perder nuevos clientes, independientemente de d\u00f3nde aterricen en su sitio web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ampliar elementos espec\u00edficos de una imagen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una funci\u00f3n que hace a\u00fan m\u00e1s potente la b\u00fasqueda visual es la posibilidad de recortar o ampliar elementos espec\u00edficos dentro de una imagen.<\/p>

Los clientes suelen inspirarse en im\u00e1genes que contienen varios productos. La posibilidad de aislar un art\u00edculo concreto, como un top, un calzado o un accesorio, y buscar productos de aspecto similar permite a los clientes encontrar r\u00e1pidamente lo que buscan. \u00a1Venda m\u00e1s ahora!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u00fasqueda visual en su plataforma o aplicaci\u00f3n de comercio electr\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para empezar con la b\u00fasqueda visual de Prime AI se requiere un esfuerzo m\u00ednimo por parte de su equipo con un plan de suscripci\u00f3n mensual Starter. Elija un plan de suscripci\u00f3n, reciba instrucciones por correo electr\u00f3nico para insertar fragmentos de java script en el lugar donde desea mostrar un bot\u00f3n de b\u00fasqueda visual, y proporcione la alimentaci\u00f3n del producto. Procesaremos sus im\u00e1genes, el procesamiento inicial del cat\u00e1logo puede tardar hasta 48 horas. Publique en el entorno de producci\u00f3n.<\/p>

Nuestra tecnolog\u00eda se integra f\u00e1cilmente en cualquier plataforma de comercio electr\u00f3nico, incluidos el comercio electr\u00f3nico sin cabecera y las aplicaciones, sin necesidad de que su equipo introduzca ning\u00fan dato. La tecnolog\u00eda aprende continuamente para garantizar la m\u00e1xima precisi\u00f3n en cada b\u00fasqueda de im\u00e1genes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cuadro de mandos de an\u00e1lisis de b\u00fasqueda visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El panel de an\u00e1lisis le mostrar\u00e1 la facilidad de uso de la herramienta.<\/p>\n

El panel de Pro Analytics te mostrar\u00e1 la usabilidad de la herramienta, el impacto en tus KPIs como: tasa de conversi\u00f3n, valor medio del pedido, reembolsos y lo m\u00e1s importante, lo que los compradores buscaron en tu sitio web. Puedes acceder a todas las im\u00e1genes que se buscaron y te daremos un resumen como: qu\u00e9 categor\u00eda, qu\u00e9 siluetas de vestidos se buscaron m\u00e1s, por ejemplo, vestidos de l\u00ednea A, qu\u00e9 colores y qu\u00e9 atributos del producto, por ejemplo, cuello redondo, cuello V. Optimiza tu surtido de productos y estrategias de marketing en funci\u00f3n de lo que los clientes est\u00e1n buscando en tu sitio web ahora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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F\u00e1cil configuraci\u00f3n<\/h2>\n

Nuestra tecnolog\u00eda se integra sin esfuerzo en cualquier plataforma de comercio electr\u00f3nico, incluidos los sistemas de comercio electr\u00f3nico headless.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Despliegue r\u00e1pido<\/h2>\n

P\u00f3ngase en marcha en s\u00f3lo una semana con el m\u00ednimo esfuerzo. Visual Search est\u00e1 optimizado para la plataforma que elijas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sin aplicaciones adicionales<\/h2>

Los clientes no necesitan descargar ninguna aplicaci\u00f3n adicional. La b\u00fasqueda visual se abre directamente en su navegador de Internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mejore la experiencia del cliente con Visual Search <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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