{"id":7197,"date":"2025-01-01T10:15:18","date_gmt":"2025-01-01T10:15:18","guid":{"rendered":"https:\/\/www.prime-ai.com\/?p=7197"},"modified":"2025-05-12T16:40:47","modified_gmt":"2025-05-12T16:40:47","slug":"shirt-retailer-reduces-refunds-case-study-csf-d","status":"publish","type":"post","link":"https:\/\/www.prime-ai.com\/en\/media\/shirt-retailer-reduces-refunds-case-study-csf-d\/","title":{"rendered":"How shirt retailer Spier Mackay reduces refunds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7197\" class=\"elementor elementor-7197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fa1eb e-flex e-con-boxed e-con e-parent\" data-id=\"b9fa1eb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6b56f8 e-con-full e-flex e-con e-child\" data-id=\"a6b56f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aac1196 e-con-full e-flex e-con e-child\" data-id=\"aac1196\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e81b31c elementor-widget elementor-widget-heading\" data-id=\"e81b31c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How menswear retailer Spier Mackay reduces refunds\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4e741 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e4e741\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the competitive Men&#8217;s shirt business, keeping customers satisfied while maintaining profitability is a top priority. One of the biggest challenges shirt&#8217;s retailers face is the high rate of refunds due to sizing and fit issues. In this case study, we explore how shirt retailer,\u00a0<a href=\"https:\/\/www.spierandmackay.com\/?primeAiCaseStudy\" target=\"_blank\" rel=\"noopener\">Spier &amp; Mackay<\/a>, successfully implemented Prime AI size finder solution on their Magento E-commerce platform to reduce refunds and improve customer satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ab9e8 elementor-widget elementor-widget-button\" data-id=\"e4ab9e8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d4b4c4 e-con-full e-flex e-con e-child\" data-id=\"8d4b4c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b47f20 elementor-widget elementor-widget-image\" data-id=\"6b47f20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-case-study-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2139\" alt=\"\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-case-study-1024x1024.jpg 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-case-study-300x300.jpg 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-case-study-150x150.jpg 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-case-study-768x768.jpg 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-case-study.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78ea8d e-flex e-con-boxed e-con e-parent\" data-id=\"c78ea8d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45c26f7 e-con-full e-flex e-con e-child\" data-id=\"45c26f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e681d93 e-con-full e-flex e-con e-child\" data-id=\"e681d93\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb809ab e-con-full e-flex e-con e-child\" data-id=\"fb809ab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0308759 elementor-widget elementor-widget-heading\" data-id=\"0308759\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boost profits and efficiency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c0d7041 e-flex e-con-boxed e-con e-parent\" data-id=\"4c0d7041\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e8b7ce2 e-con-full e-flex e-con e-child\" data-id=\"5e8b7ce2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d6e53ee e-grid e-con-full e-con e-child\" data-id=\"6d6e53ee\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce508c9 e-grid e-con-full e-con e-child\" data-id=\"ce508c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb5654d e-con-full e-flex e-con e-child\" data-id=\"fb5654d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16df1a4 elementor-widget elementor-widget-heading\" data-id=\"16df1a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Refund Reduction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd193e6 elementor-widget elementor-widget-heading\" data-id=\"dd193e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">-20%<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb40c5 e-grid e-con-full e-con e-child\" data-id=\"3eb40c5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4427436 e-con-full e-flex e-con e-child\" data-id=\"4427436\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57f38c5 elementor-widget elementor-widget-heading\" data-id=\"57f38c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increased Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79c4e0 elementor-widget elementor-widget-heading\" data-id=\"a79c4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4%<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-071b244 e-flex e-con-boxed e-con e-parent\" data-id=\"071b244\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29cdda7 e-grid e-con-full e-con e-child\" data-id=\"29cdda7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58994ae elementor-widget elementor-widget-image\" data-id=\"58994ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-shirt-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2143\" alt=\"\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-shirt-1024x1024.jpg 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-shirt-300x300.jpg 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-shirt-150x150.jpg 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-shirt-768x768.jpg 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-shirt.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d427ef4 e-con-full e-flex e-con e-child\" data-id=\"d427ef4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8c9f elementor-widget elementor-widget-heading\" data-id=\"74b8c9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eefa789 elementor-widget elementor-widget-text-editor\" data-id=\"eefa789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spier &amp; Mackay customers were experiencing difficulty with customers having to choose from one of 4 shirt fit types in a size that fits well, resulting in a high refunds rate, increased operational costs and lost sales. The primary challenge was selecting the most suitable shirt fit such as: extra slim, slim, contemporary, classic. Since different customers have a different interpretation of what is Contemporary and Classic. Some first time buyers understand classic fit as more baggy fit while others see contemporary as a more baggy fit. In addition the same customers would need a different size depending on fit. For example, if a customer chooses slim fit and contemporary both in size 16 one shirt will 100% won\u2019t fit right. Also the customer has to make a decision about sleeve length. For first time buyers, ordering a shirt with so many variables leads to a high probability of choosing the wrong size. Spier &amp; Mackay needed a custom solution that can understand the difference in every shirt fit and size to help their customers make better sizing decisions and reduce the number of returns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64d792f e-flex e-con-boxed e-con e-parent\" data-id=\"64d792f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d067189 e-con-full e-flex e-con e-child\" data-id=\"d067189\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bfdb2f2 e-con-full e-flex e-con e-child\" data-id=\"bfdb2f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-863993d elementor-arrows-yes elementor-pagination-type-bullets elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"863993d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-d0203b4\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Veeral - E-Commerce manager<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><\/div><span class=\"elementor-testimonial__title\">Straightforward<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Seguir leyendo\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe tool has helped our first-time customers to dial in their correct size. The questions are easy to answer for our customers and the recommendations are highly accurate. Our return rates have gone down by 20% in the last year. The integration was straightforward with our custom website and the tech support was quick & helpful. \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a963170\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Christina M - Brand and Partnerships Director<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><\/div><span class=\"elementor-testimonial__title\">Increases Confidence<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Seguir leyendo\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe've been working with Prime AI for about a year now. As a luxury brand, customer trust and satisfaction are very important and we're pleased to say that the tool increases confidence in online purchases. We really appreciate the monthly reporting and the reiterative nature of our collaboration as our feedback is always welcome and acted upon.\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d162fe3 e-flex e-con-boxed e-con e-parent\" data-id=\"d162fe3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3094605 e-grid e-con-full e-con e-child\" data-id=\"3094605\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f90d2a3 e-con-full e-flex e-con e-child\" data-id=\"f90d2a3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f609f elementor-widget elementor-widget-heading\" data-id=\"33f609f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6368c95 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6368c95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md pop-in row-center text-col\"><div class=\"col-md pop-in row-center text-col\"><p>Spier &amp; Mackay implemented Prime AI custom build size finder technology, which uses advanced neural networks, as well as sales refunds and product data to help more shoppers to buy a size that fits both for new and returning customers to their shop. The solution was seamlessly integrated into their Magento ecommerce platform, allowing customers to input their age, height, weight or answer a few simple questions about their body shape and arms. Based on this information, the Prime AI solution recommended the most suitable size for each customer matching them in real time to the actual product they are viewing.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f8a54 e-con-full e-flex e-con e-child\" data-id=\"f6f8a54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1414a8 elementor-widget elementor-widget-video\" data-id=\"d1414a8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vILecDNYkvM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf0f882 e-flex e-con-boxed e-con e-parent\" data-id=\"bf0f882\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee86da8 elementor-widget elementor-widget-heading\" data-id=\"ee86da8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">20% less refunds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e537fea e-flex e-con-boxed e-con e-parent\" data-id=\"e537fea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35b583b e-con-full e-flex e-con e-child\" data-id=\"35b583b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-757dd69 e-grid e-con-full e-con e-child\" data-id=\"757dd69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870d998 elementor-widget elementor-widget-image\" data-id=\"870d998\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-results-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2147\" alt=\"\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-results-1024x1024.jpg 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-results-300x300.jpg 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-results-150x150.jpg 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-results-768x768.jpg 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-results.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f501500 e-con-full e-flex e-con e-child\" data-id=\"f501500\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f55bef elementor-widget elementor-widget-heading\" data-id=\"0f55bef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63733b3 elementor-widget elementor-widget-text-editor\" data-id=\"63733b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After implementing Prime AI size finder, Spier &amp; Mackay experienced the following results over last 12 months:<\/p>\n<ul>\n<li><b>Reduced refunds\u00a0<\/b>: Overall refunds rate decreased by 20% year over year.<\/li>\n<li><b>Improved customer satisfaction\u00a0<\/b>: Customer feedback indicated that shoppers appreciated the sizing recommendations and felt more confident in buying at Spier and Mackay for the first time.<\/li>\n<li><b>Increased sales\u00a0<\/b>: With customers more confident in their size selection, customers who could not fit to the biggest or smallest size available &#8220;of the rack&#8221; are being redirected to custom shirts program. This results in more products views, higher conversion rate from Product Detail Page to order completion delivering incremental sales every month around 4%.<\/li>\n<li><b>Gained insights\u00a0<\/b>: Spier &amp; Mackay team found it useful to analyse conversion rate by category by product ID and gain a better understanding of their customer age.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94bba86 e-flex e-con-boxed e-con e-parent\" data-id=\"94bba86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff1c4f3 e-con-full e-flex e-con e-child\" data-id=\"ff1c4f3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-118b1bd e-grid e-con-full e-con e-child\" data-id=\"118b1bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b204b elementor-widget elementor-widget-image\" data-id=\"b3b204b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-conclusion-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2151\" alt=\"\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-conclusion-1024x1024.jpg 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-conclusion-300x300.jpg 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-conclusion-150x150.jpg 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-conclusion-768x768.jpg 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/spier-mackay-conclusion.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69e9159 e-con-full e-flex e-con e-child\" data-id=\"69e9159\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a59124f elementor-widget elementor-widget-heading\" data-id=\"a59124f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ca2f9 elementor-widget elementor-widget-text-editor\" data-id=\"06ca2f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-center\">By integrating Prime AI size finder into Magento ecommerce platform, Spier &amp; Mackay addresses the critical challenge in decision making what Men\u2019s shirt fit and size to buy online. The results speak for themselves: significantly reduced refunds rate year over year at Spier &amp; Mackay. In addition, increased customer satisfaction, and boosted business profitability. Prime AI size finder has proven to be an essential tool for Men\u2019s Shirts online retailers looking to enhance their customer experience and maintain a competitive edge in the market.<\/p>\n<p>Are you an apparel retailer looking to reduce refunds and improve customer satisfaction? <strong><a href=\"https:\/\/www.prime-ai.com\/contactus\">Contact us<\/a><\/strong> today to schedule a demo and learn how Prime AI technologies can help your business become more profitable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cfb061 e-flex e-con-boxed e-con e-parent\" data-id=\"9cfb061\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee43bad e-con-full e-flex e-con e-child\" data-id=\"ee43bad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e0764 elementor-widget elementor-widget-heading\" data-id=\"33e0764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start reducing returns?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe6d74 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"6fe6d74\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.prime-ai.com\/requestdemo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66358f0 e-flex e-con-boxed e-con e-parent\" data-id=\"66358f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e45ea28 e-con-full e-flex e-con e-child\" data-id=\"e45ea28\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0c2d7b4 e-grid e-con-full e-con e-child\" data-id=\"0c2d7b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-856b12d elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"856b12d\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.prime-ai.com\/clothing-size-and-fit-finder\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/Prime-AI-Product-Apparel-size-finder-1024x769.jpg);\" role=\"img\" aria-label=\"Prime AI Product -Apparel size finder\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tClothing Size Finder\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPersonalised clothing fit recommendations\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tExplore Tool\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47304f9 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"47304f9\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.prime-ai.com\/bra-size-finder\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/Prime-AI-Product-Bra-size-finder-1024x769.jpg);\" role=\"img\" aria-label=\"Prime AI Product -Bra size finder\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tBra Size Finder\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tAccurate bra size and fit  recommendations\u200b\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tExplore Tool\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83bd368 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"83bd368\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.prime-ai.com\/shoes-size-finder\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/Prime-AI-Product-Shoe-size-finder-1024x769.jpg);\" role=\"img\" aria-label=\"Prime AI Product -Shoe size finder\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tShoe Size Finder\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tAccurate shoe size with a photo of your foot\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tExplore Tool\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0523cb8 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"0523cb8\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.prime-ai.com\/visual-search-in-ecommerce\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.prime-ai.com\/wp-content\/uploads\/2024\/11\/Prime-AI-Product-Visual-Search-1024x769.jpg);\" role=\"img\" aria-label=\"Prime AI Product -Visual Search\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVisual Search\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHelp customers find products by picture\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tExplore Tool\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How menswear retailer Spier Mackay reduces refunds In the competitive Men&#8217;s shirt business, keeping customers satisfied while maintaining profitability is a top priority. One of the biggest challenges shirt&#8217;s retailers face is the high rate of refunds due to sizing and fit issues. In this case study, we explore how shirt retailer,\u00a0Spier &amp; Mackay, successfully [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[285,247],"tags":[],"class_list":["post-7197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-clothing-size-and-fit-finder"],"_links":{"self":[{"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/7197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/comments?post=7197"}],"version-history":[{"count":76,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/7197\/revisions"}],"predecessor-version":[{"id":17817,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/7197\/revisions\/17817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/media\/2139"}],"wp:attachment":[{"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/media?parent=7197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/categories?post=7197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/tags?post=7197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}