{"id":13146,"date":"2025-03-18T12:21:42","date_gmt":"2025-03-18T12:21:42","guid":{"rendered":"https:\/\/www.prime-ai.com\/?p=13146"},"modified":"2025-09-09T12:52:04","modified_gmt":"2025-09-09T12:52:04","slug":"why-retailers-should-offer-more-unisex-clothing-csf-a","status":"publish","type":"post","link":"https:\/\/www.prime-ai.com\/en\/media\/why-retailers-should-offer-more-unisex-clothing-csf-a\/","title":{"rendered":"Why Retailers Should Offer More Unisex Clothing \u2013 And How AI Helps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13146\" class=\"elementor elementor-13146\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aff1d0f e-flex e-con-boxed e-con e-parent\" data-id=\"5aff1d0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7785b62a elementor-widget elementor-widget-heading\" data-id=\"7785b62a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Retailers Should Offer More Unisex Clothing \u2013 And How AI Helps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2caef512 e-flex e-con-boxed e-con e-parent\" data-id=\"2caef512\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34c30db5 e-con-full e-flex e-con e-child\" data-id=\"34c30db5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdf06f8 elementor-widget elementor-widget-text-editor\" data-id=\"1cdf06f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"141\" data-end=\"234\">Unisex fashion is growing rapidly, but one major challenge remains &#8211; getting the fit right.<\/strong> Retailers are seeing increased demand for gender-inclusive clothing, yet inconsistent sizing leads to lost sales and high return rates. The solution? <strong data-start=\"385\" data-end=\"419\">AI-driven size recommendations<\/strong> that personalise fit, reduce returns, and optimise inventory. Discover <strong data-start=\"491\" data-end=\"542\">why retailers should offer more unisex clothing<\/strong> and how technology is making it easier than ever to get sizing right.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fead60f e-con-full e-flex e-con e-child\" data-id=\"3fead60f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-48e0cf6f e-con-full e-flex e-con e-child\" data-id=\"48e0cf6f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9da6498 elementor-widget elementor-widget-image\" data-id=\"9da6498\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1-1024x1024.webp\" class=\"attachment-large size-large wp-image-13165\" alt=\"Two models wearing unisex clothing, featuring a relaxed-fit t-shirt and hoodie. The image highlights why retailers should offer more unisex clothing and embrace gender-neutral fashion trends.\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1-1024x1024.webp 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1-300x300.webp 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1-150x150.webp 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1-768x768.webp 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1-12x12.webp 12w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/03\/Unisex-clothing-1.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1717a7e e-flex e-con-boxed e-con e-parent\" data-id=\"1717a7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d894ac5 e-grid e-con-full e-con e-child\" data-id=\"d894ac5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c6a25 elementor-widget elementor-widget-video\" data-id=\"e1c6a25\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Jbz0a5Eypdc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465fa6f elementor-widget elementor-widget-html\" data-id=\"465fa6f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/17A9xyO7Da3lhOl2slZWev?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca0e81f e-flex e-con-boxed e-con e-parent\" data-id=\"ca0e81f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c4e5cab e-con-full e-flex e-con e-child\" data-id=\"5c4e5cab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc671f elementor-widget elementor-widget-heading\" data-id=\"cc671f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Shift Towards Unisex Fashion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b85f66a elementor-widget elementor-widget-text-editor\" data-id=\"7b85f66a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unisex clothing is no longer a niche trend &#8211; it is a market shift that retailers cannot afford to ignore. Consumers today actively seek gender-inclusive fashion, and industry data confirms this growing demand.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales of unisex clothing grew by 46% globally since 2022, making it the fastest-growing category on the Joor wholesale platform. (<\/span><a href=\"https:\/\/www.just-style.com\/news\/unisex-category-is-fastest-growing-on-joor-up-46-since-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Just Style<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eighty-five percent of Generation Z shoppers have expressed interest in gender-fluid fashion. (<\/span><a href=\"https:\/\/www.voguebusiness.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vogue Business<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The gender-neutral clothing market is projected to reach \u00a3170 billion by 2031, growing at a compound annual growth rate of 6.2%. (<\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2023\/09\/22\/2747830\/0\/en\/Gender-Neutral-Clothing-Market-Size-Billion-by-2031-at-CAGR-of-which-is-Booming-Strong-Growth-in-the-Globe-till-2031.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Globenewswire<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As online shopping continues to grow, consumers expect retailers to offer better sizing solutions. This does not mean expanding existing size ranges but instead offering silhouettes and fit options that are more inclusive. Current fashion trends reflect this shift, with relaxed, boxy, and oversized fits becoming increasingly popular. Many women now prefer purchasing basic items from men\u2019s collections to achieve their preferred fit.<\/span><\/p><p><span style=\"font-weight: 400;\">Unisex clothing also provides retailers with an opportunity to streamline inventory management. A standard T-shirt is typically available in six sizes &#8211; XS, S, M, L, XL, and XXL &#8211; offered separately for men and women. With seven colour variations, this creates 70 SKUs that must be manufactured and replenished. By offering a single unisex fit, a retailer could reduce the number of SKUs by 43%, improving storage efficiency and reducing costs. However, one of the main challenges of unisex fashion remains ensuring that customers receive the correct size.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-621961a1 e-flex e-con-boxed e-con e-parent\" data-id=\"621961a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bba5543 e-con-full e-flex e-con e-child\" data-id=\"bba5543\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23b2daaf elementor-widget elementor-widget-heading\" data-id=\"23b2daaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge of Sizing and Fit in Unisex Clothing\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3b2885 elementor-widget elementor-widget-text-editor\" data-id=\"6a3b2885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unisex fashion eliminates gender categories, but achieving the right fit remains a significant issue. Without accurate sizing recommendations, customers often struggle to determine which size will work best for them, leading to higher return rates and lost sales.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% of all online fashion purchases are returned due to poor fit. (<\/span><a href=\"https:\/\/www.just-style.com\/news\/uk-online-fashion-returns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Just Style<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prime AI has seen the figure to be closer to 70% after <\/span><a href=\"https:\/\/www.prime-ai.com\/en\/media\/poor-fit-leads-to-lost-customers-csf-a\/\"><span style=\"font-weight: 400;\">analysing 1 million returns<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sizing inconsistency between brands creates confusion for customers, discouraging purchases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unclear sizing contributes to cart abandonment, a persistent issue in e-commerce where the average abandonment rate stands at 70% across industries. By providing accurate size recommendations, retailers can help reduce friction and improve conversions. (<\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Baymard<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><\/ul><h3><b>Returns Are Costing Retailers Millions<\/b><\/h3><p><span style=\"font-weight: 400;\">Returns are a costly issue for retailers, particularly in the fashion sector.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Returns cost UK retailers up to \u00a360 billion annually, with some brands losing as much as 5% of total revenue. (<\/span><a href=\"https:\/\/www.retaileconomics.co.uk\/retail-insights\/thought-leadership-reports\/the-cost-of-serial-returners-in-2024-zigzag-retail-economics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Retail Economics<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average cost of processing a return is \u00a311.50, further reducing profitability. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1381534\/uk-online-order-return-costs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Returns erase 30% of order value, meaning that for every \u00a3100 spent, \u00a330 is lost due to return-related costs. (<\/span><a href=\"https:\/\/www.voguebusiness.com\/story\/technology\/amazon-rolls-out-an-ai-fit-tool-to-reduce-returns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vogue Business<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>In addition to financial losses, return logistics contribute to significant environmental impact. UK fashion returns generate approximately 750,000 tonnes of CO\u2082 emissions annually, with 350,000 tonnes attributed to reverse logistics alone.(<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1421851\/environmental-impact-of-online-fashion-returns-united-kingdom\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p><p><span style=\"font-weight: 400;\">Retailers need an effective solution to address the sizing challenge in unisex fashion while reducing return rates and improving customer confidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66db8a17 e-flex e-con-boxed e-con e-parent\" data-id=\"66db8a17\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-553f4e94 e-con-full e-flex e-con e-child\" data-id=\"553f4e94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62502d97 elementor-widget elementor-widget-heading\" data-id=\"62502d97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How AI Can Solve the Unisex Sizing Challenge\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a2cb8e elementor-widget elementor-widget-text-editor\" data-id=\"24a2cb8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Predictive AI size recommendation tools help retailers bridge the gap between unisex fashion and fit accuracy.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI technology provides personalised size recommendations based on real body measurements, rather than relying on outdated size charts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers using AI-driven size recommendations have seen return rates decrease by up to 28%, improving both profitability and sustainability.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI sizing tools help increase conversions, with brands experiencing a 12% uplift in completed purchases. (<\/span><a href=\"https:\/\/www.mckinsey.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><\/ul><p><b><br \/>A real-world example of this impact can be seen with Hugo Blue, a unisex jeans category. Customers who ordered the size recommended by Prime AI had return rates that were 20% lower compared to those who did not use the tool.<\/b><\/p><p><span style=\"font-weight: 400;\">For unisex clothing, ensuring the right fit is essential, and AI size recommendation technology provides the accuracy needed to improve customer satisfaction and reduce costly returns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e4ba47c e-flex e-con-boxed e-con e-parent\" data-id=\"4e4ba47c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d76841 e-con-full e-flex e-con e-child\" data-id=\"60d76841\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2563dcc4 elementor-widget elementor-widget-heading\" data-id=\"2563dcc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Prime AI\u2019s Size Recommendations Stand Out\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d84514f elementor-widget elementor-widget-text-editor\" data-id=\"2d84514f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prime AI offers a cutting-edge <\/span><a href=\"https:\/\/www.prime-ai.com\/en\/clothing-size-and-fit-finder\/\"><b>clothing size recommendation tool<\/b><\/a><span style=\"font-weight: 400;\"> designed to help retailers transition into unisex fashion without the risk of high return rates. Unlike basic size charts, this tool takes into account:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Body shape and proportions<\/b><span style=\"font-weight: 400;\">, rather than generic size grading.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fit preference<\/b><span style=\"font-weight: 400;\">, ensuring that customers receive a size recommendation tailored to how they like their clothing to fit.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand-specific data<\/b><span style=\"font-weight: 400;\">, accounting for variations in sizing across different manufacturers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Retailers using Prime AI\u2019s size recommendation technology have already seen a measurable improvement in customer confidence, with return rates decreasing by nearly 30% and conversions increasing by 12%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cfc4492 e-flex e-con-boxed e-con e-parent\" data-id=\"3cfc4492\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-221a4c81 e-con-full e-flex e-con e-child\" data-id=\"221a4c81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d674353 elementor-widget elementor-widget-heading\" data-id=\"5d674353\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Retailers Should Offer More Unisex Clothing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e4bc12 elementor-widget elementor-widget-text-editor\" data-id=\"68e4bc12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unisex fashion is continuing to grow, but retailers that fail to provide reliable sizing solutions risk high return rates and missed revenue opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">By implementing AI-driven size recommendation technology, retailers can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract a <\/span><b>wider audience<\/b><span style=\"font-weight: 400;\"> by offering more inclusive sizing and fit options.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce <\/span><b>operational complexity<\/b><span style=\"font-weight: 400;\"> by replacing multiple gendered SKUs with a streamlined unisex sizing model.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve <\/span><b>sustainability<\/b><span style=\"font-weight: 400;\">, as fewer returns mean lower carbon emissions from return shipments.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>All retailers can utilise Prime AI technology to accelerate the adoption of unisex clothing and help customers find the best size for their body type. This solution not only reduces refund rates but also promotes a more sustainable and profitable business model.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2028d8 e-flex e-con-boxed e-con e-parent\" data-id=\"3e2028d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc8319d e-con-full e-flex e-con e-child\" data-id=\"dc8319d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4600a3eb elementor-widget elementor-widget-heading\" data-id=\"4600a3eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of Fashion is Unisex \u2013 But It Needs Smart Sizing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287a94c1 elementor-widget elementor-widget-text-editor\" data-id=\"287a94c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The demand for unisex fashion is rising, but ensuring the right fit is essential for success. AI-driven size recommendations, such as those provided by Prime AI, allow retailers to enhance customer experience, reduce return rates, and optimise inventory management.<\/span><\/p><p><span style=\"font-weight: 400;\">Retailers that embrace AI size recommendations today will be positioned as leaders in the future of fashion retail.<\/span><\/p><p><b>Learn more about Prime AI\u2019s size recommendation technology.<\/b> <a href=\"https:\/\/www.prime-ai.com\/en\/requestdemo\/\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a9c5e31 e-flex e-con-boxed e-con e-parent\" data-id=\"6a9c5e31\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5399bf00 e-con-full e-flex e-con e-child\" data-id=\"5399bf00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4c4f8924 e-grid e-con-full e-con e-child\" data-id=\"4c4f8924\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24e72f8d e-grid e-con-full e-con e-child\" data-id=\"24e72f8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e87f0a elementor-widget elementor-widget-heading\" data-id=\"2e87f0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speak to us today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67eee46b elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"67eee46b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.prime-ai.com\/requestdemo\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-503dc1cb e-flex e-con-boxed e-con e-parent\" data-id=\"503dc1cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-792f5bfa e-con-full e-flex e-con e-child\" data-id=\"792f5bfa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4ee2 elementor-widget elementor-widget-heading\" data-id=\"5b4ee2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More from the blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c972d7 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"38c972d7\" data-element_type=\"widget\" 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tag-mobile-commerce tag-predictive-ai tag-prime-ai tag-shopper-confidence tag-size-finder tag-size-recommendation tag-zero-input-size-finder\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.prime-ai.com\/en\/media\/how-size-finder-actually-doubles-the-ltv\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/02\/how-size-finder-doubles-ltv-1200x1200-1-1024x1024.webp\" class=\"attachment-large size-large wp-image-20828\" alt=\"AI-powered Size Finder illustration showing growth in customer lifetime value (LTV) through improved fit accuracy and retention.\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/02\/how-size-finder-doubles-ltv-1200x1200-1-1024x1024.webp 1024w, 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class=\"elementor-post elementor-grid-item post-20664 post type-post status-publish format-standard has-post-thumbnail hentry category-5-min-read category-refund-fraud tag-e-commerce-technology tag-fashion-returns tag-mobile-commerce tag-predictive-ai tag-prime-ai tag-shopper-confidence tag-size-finder tag-size-recommendation tag-zero-input-size-finder\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.prime-ai.com\/en\/media\/how-ai-stops-guest-checkout-fraud-and-return-abuse\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/01\/guest-checkout-fraud-return-abuse.webp\" class=\"attachment-large size-large wp-image-20673\" alt=\"Illustration showing guest checkout fraud and return abuse, with warning icons on a shopping cart, suspicious user figure, and return package symbols in a digital retail environment.\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/01\/guest-checkout-fraud-return-abuse.webp 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/01\/guest-checkout-fraud-return-abuse-300x300.webp 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/01\/guest-checkout-fraud-return-abuse-150x150.webp 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/01\/guest-checkout-fraud-return-abuse-768x768.webp 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2026\/01\/guest-checkout-fraud-return-abuse-12x12.webp 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.prime-ai.com\/en\/media\/how-ai-stops-guest-checkout-fraud-and-return-abuse\/\">\n\t\t\t\tHow AI Stops Guest Checkout Fraud and Return Abuse\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20633 post type-post status-publish format-standard has-post-thumbnail hentry category-7-min-read category-clothing-size-and-fit-finder category-size-recommendation-and-fit-finder-tools category-virtual-try-on tag-e-commerce-technology tag-fashion-returns tag-mobile-commerce tag-predictive-ai tag-prime-ai tag-shopper-confidence tag-size-finder tag-size-recommendation tag-zero-input-size-finder\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.prime-ai.com\/en\/media\/virtual-try-on-technology\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/12\/virtual_try_on_technology.webp\" class=\"attachment-large size-large wp-image-20636\" alt=\"Visual showing virtual try-on technology: a product displayed on a website, a user uploading their photo, and the system dressing the user in the selected product.\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/12\/virtual_try_on_technology.webp 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/12\/virtual_try_on_technology-300x300.webp 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/12\/virtual_try_on_technology-150x150.webp 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/12\/virtual_try_on_technology-768x768.webp 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/12\/virtual_try_on_technology-12x12.webp 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.prime-ai.com\/en\/media\/virtual-try-on-technology\/\">\n\t\t\t\tVirtual Try On 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wp-image-20450\" alt=\"Text graphic reading \u2018Frictionless commerce is arriving faster than retail can react\u2019 on a dark background with blue and pink polka dots.\" srcset=\"https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/11\/frictionless_commerce.webp 1024w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/11\/frictionless_commerce-300x300.webp 300w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/11\/frictionless_commerce-150x150.webp 150w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/11\/frictionless_commerce-768x768.webp 768w, https:\/\/www.prime-ai.com\/wp-content\/uploads\/2025\/11\/frictionless_commerce-12x12.webp 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.prime-ai.com\/en\/media\/frictionless-commerce-is-arriving-faster-than-retail-can-react\/\">\n\t\t\t\tFrictionless Commerce Is Arriving Faster Than Retail Can React\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"26\" data-next-page=\"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/13146\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/13146\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/13146\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.prime-ai.com\/en\/wp-json\/wp\/v2\/posts\/13146\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a 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class=\"elementor-screen-only\">Page<\/span>10<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why Retailers Should Offer More Unisex Clothing \u2013 And How AI Helps Unisex fashion is growing rapidly, but one major challenge remains &#8211; getting 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