Multi-brand Fashion Return Reduction Case Study – How Prime AI Reduced Returns Across 14 Brands
Prime AI reduced return rates for a Multi-brand retailer by leveraging its proprietary Predictive AI Size Finder, which accurately understands fit variations at the SKU level. Over an eight-month period (July–February), this resulted in a significant return rate reduction across key product categories.
The statistics below represent customers who ordered the recommended size by Prime AI Size & Fit Finder, showing how much lower their return rate was (%) compared to those who didn’t use the size finder tool.
Multi-brand Fashion Return Reduction - Men
-23.4% Average
Helly Henson Jackets
-24.7%
Jack Wolfskin Jackets
-27.3%
Lotto Hoodies
-47.2%
Russel Athletics TShirts
-4.3%
Sergio Tacchini Sets
-9.1%
Sergio Tacchini Shorts
-10.4%
Umbro Sweatshirts
-6.7%
Umbro TShirts
-7.8%
Umbro Track Suit
-73.3%
Juicy Couture Dresses
-50%
Lussari Swimwear
-42.9%
Mont Vests
-40%
Columbia Jackets
-44.9%
Multi-brand Fashion Return Reduction - Women
-44.45% Average
Womens Skechers
-36.9%
Mens Vans
-35.7%
Womens Converse Chuck
-14.6%
Multi-brand Fashion Return Reduction - Footwear
-29% Average
Why Choose Prime AI?
Predictive AI-Powered Size Recommendations
Prime AI goes beyond basic sizing by analysing customer reviews and past purchase history at the shopper level. This ensures hyper-personalised recommendations, reducing returns while increasing customer confidence.
Reduce Missed Sales Opportunities
Prime AI provides insights into sales lost due to stockouts or poor size availability, across 100% of your traffic. Use these insights to improve demand planning, inventory efficiency, to unlock more sales and profitability.
Maximise Revenue with Alternative Product Suggestions
When a shopper’s ideal size is unavailable, Prime AI intelligently recommends alternative products that in customer’s size and in stock. We make your entire product catalog work not just your best sellers.
Data-Driven Fit Recommendations
Prime AI goes beyond basic sizing by analysing customer reviews and past purchase history at the shopper level. This ensures hyper-personalised recommendations, reducing returns while increasing customer confidence.
High Shopper Adoption That Drives Real Results
Prime AI is designed for maximum shopper adoption, offering seamless, no-effort size advice directly in the buying journey. Our clients see size guidance delivered on 80–90% of all purchases, which is why we consistently move the needle on returns. Other tools struggle with low engagement and fail to impact refunds at scale.
Proven Results & Customer Reviews
Fashion retailers using Prime AI have seen significantly lower return rates when customers ordered the recommended sizes, more case studies.
Strong results backed by customer satisfaction and verified reviews from top global brands, read reviews.
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Time to Reduce Returns?
Book a Demo Today! Discover how Prime AI size recommendation technology can transform your e-commerce business. With accurate size predictions, reduced bracketing, and increased conversions, your brand can improve profitability while offering a seamless shopping experience. Don’t let sizing uncertainty hold back your sales – start optimising today!
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