{"id":1855,"date":"2024-11-27T09:47:00","date_gmt":"2024-11-27T09:47:00","guid":{"rendered":"https:\/\/dev.primeai.co.uk\/?page_id=1855"},"modified":"2025-04-08T12:00:14","modified_gmt":"2025-04-08T12:00:14","slug":"wie-modehandler-den-verlust-von-verkaufen-aufgrund-von-lagerausfallen-reduzieren-csf-c","status":"publish","type":"page","link":"https:\/\/www.prime-ai.com\/de\/wie-modehandler-den-verlust-von-verkaufen-aufgrund-von-lagerausfallen-reduzieren-csf-c\/","title":{"rendered":"Wie Modeh\u00e4ndler die Anzahl der verlorenen Verk\u00e4ufe aufgrund von Lagerausf\u00e4llen reduzieren"},"content":{"rendered":"
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Wie Modeh\u00e4ndler die Anzahl der verlorenen Verk\u00e4ufe aufgrund von Lagerausf\u00e4llen reduzieren<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ein einzigartiger Besucher kommt zu einem Online-Shop, nur um herauszufinden, dass ihre Gr\u00f6\u00dfe f\u00fcr das beworbene Kleidungsst\u00fcck ausverkauft ist. Sie verlassen den Shop, um nach einem Konkurrenten zu suchen, der die bevorzugte Einkaufsgr\u00f6\u00dfe anbietet. In anderen F\u00e4llen entscheidet sich der Besucher, den Kauf zu verschieben oder kauft es \u00fcberhaupt<\/p>\n

Laut dem neuesten Bericht von\u00a0Brightpearl<\/a>Das Problem von Lagerausf\u00e4llen ist f\u00fcr \u00fcber 85% der Einzelh\u00e4ndler eine Belastung, da es ihre Werbeausgaben, Budgets und Verkaufsdaten verf\u00e4lscht. Der Bericht gibt auch einen tieferen Einblick in die E-Commerce-Kategorien, die derzeit die gr\u00f6\u00dften Schwierigkeiten aufgrund von Lagerausf\u00e4llen haben. 92% der Unternehmen im Luxusg\u00fctersektor<\/p>\n

Wie k\u00f6nnen Modeh\u00e4ndler eine Herausforderung bew\u00e4ltigen, die seit der Pandemie ein m\u00fchsamer Kampf war, und wie k\u00f6nnen sie die aktuellen Angebote nutzen, um zumindest teilweise den durch Lagerausf\u00e4lle verlorenen Umsatz zu decken?<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Die Hintergrundgeschichte von Einzelhandels-Lagerausf\u00e4llen<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lagerausf\u00e4lle sind im Allgemeinen oft auf unerwartete Spitzen in der Verbrauchernachfrage zur\u00fcckzuf\u00fchren. Allerdings k\u00f6nnen auch schlechte Nachfrageprognosen oder ungenaue Berichterstattung dazu f\u00fchren, dass ein Produkt das 'Ausverkauft' Etikett anzeigt.

Jedoch beeinflusst ein weiterer wichtiger Grund erheblich den weltweiten Mangel an Einzelhandelsprodukten. Laut\u00a0Statista\u00a0<\/a>Forschung zufolge gab es ein massives Wachstum im Bereich des weltweiten Online-E-Commerce-Verkaufs - von 4280 Milliarden US-Dollar im Jahr 2020 auf 5424 Milliarden US-Dollar in der ersten H\u00e4lfte von 2022. Und die meisten Hersteller k\u00f6nnen mit der steigenden Auftragsanzahl einfach nicht Schritt halten, was dazu f\u00fchrt, dass Modeh\u00e4ndler mit

Andere in dem Brightpearl-Bericht erw\u00e4hnte Probleme waren: gestiegene Versandkosten (64%), l\u00e4ngere Lieferzeiten f\u00fcr Produkte (54%) und gestiegene Preise f\u00fcr Rohstoffe (40%), die die Branche in eine Krise f\u00fchren.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Die Anzahl der verlorenen Verk\u00e4ufe reduzieren<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In den letzten sechs Monaten ist der Anteil der durch Lagerausf\u00e4lle verlorenen Verk\u00e4ufe gestiegen und Modeh\u00e4ndler sehen die drastisch sinkenden Verkaufszahlen, ohne zu wissen, wie sie dieser neuen Herausforderung am besten begegnen k\u00f6nnen.

In der Vergangenheit,\u00a0Prim\u00e4re KI\u00a0<\/a>Registrierte verpasste Verk\u00e4ufe aufgrund von Lagerausf\u00e4llen lagen bei 3% bis 10% im Vergleich zum Gesamtumsatz des Einzelh\u00e4ndlers. Heute liegt der allgemeine Trend von verpassten Verk\u00e4ufen aufgrund von Lagerausf\u00e4llen bei rund 20%, und bei einigen Einzelh\u00e4ndlern sogar bei \u00fcber 50%.

Mit der fortschrittlichen Technologie von Prime AI k\u00f6nnen H\u00e4ndler wie\u00a0O'Neill\u00a0<\/a>Kann verpasste Verkaufschancen bis auf die SKU-Ebene identifizieren und die Gr\u00f6\u00dfennachfrage f\u00fcr verschiedene Produkte verstehen.

Einzelhandelsproduzenten haben Schwierigkeiten, die Bestellungen der Einzelh\u00e4ndler zu erf\u00fcllen. Einzelh\u00e4ndler werden sich letztendlich in Situationen wiederfinden, in denen Produkte w\u00e4hrend der Hochsaison verz\u00f6gert oder aufgrund von Materialknappheit oder reduzierter Personalzahl nicht geliefert werden. All dies wird Kettenreaktionen ausl\u00f6sen, die den Cashflow des Einzelh\u00e4ndlers neg

Der einzige Weg, um das verschwendete Werbebudget zu reduzieren und die Anzahl der verlorenen Verk\u00e4ufe zu verringern, besteht darin, KI-gest\u00fctzte Add-Ons zu verwenden, die die Absprungrate der Besucher erheblich verringern und dazu beitragen, die Probleme in der Lieferkette zu mildern.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00f6sungen, um zu vermeiden, dass Ihre Kunden sich bei Wettbewerbern umsehen<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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37%\u00a0<\/a>Von den Modeeinzelh\u00e4ndlern gaben die Eink\u00e4ufer an, dass sie im letzten Jahr Artikel von einer neuen Marke gekauft haben, weil ein Artikel bei ihrem regul\u00e4ren Lieferanten nicht vorr\u00e4tig war. Und wenn die Branche jeden Tag mit neuen Einzelh\u00e4ndlern immer dichter wird, m\u00fcssen die langj\u00e4hrigen Anbieter nach L\u00f6sungen suchen, um den Kunden die Treue zu halten.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimierung des Produktassortiments<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bekleidungs- und Schuhh\u00e4ndler k\u00f6nnen ihr Sortiment an Gr\u00f6\u00dfen optimieren und den Umsatz steigern, indem sie Integrationen wie Prime AI's nutzen.\u00a0Fit Finder.\u00a0<\/a>Da jeder Einzelh\u00e4ndler eine einzigartige Gr\u00f6\u00dfenanforderung hat, die auf die spezifische Produktkategorie, Unterkategorie, Produkt-ID oder sogar Produktfarbe zugeschnitten sein muss, ben\u00f6tigen K\u00e4ufer m\u00f6glicherweise eine helfende Hand, um die Produktgr\u00f6\u00dfe zu w\u00e4hlen, die perfekt passt.

Modeh\u00e4ndler nutzen Prime AI Statistiken und Gr\u00f6\u00dfennachfrage-Insights, die durch genaue Daten unterst\u00fctzt werden, um den Verlust von Verk\u00e4ufen durch ein reduziertes Produktangebot auszugleichen, indem sie den Kunden mehr Gr\u00f6\u00dfenoptionen f\u00fcr die meistverkauften Artikel anbieten. Gleichzeitig minimieren sie die Kosten f\u00fcr R\u00fccksendungen und werden umweltfreundlicher, da der<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimierung der Produkt-Auffindbarkeit<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Das Hinzuf\u00fcgen zus\u00e4tzlicher Gr\u00f6\u00dfen zu bestimmten Produkten k\u00f6nnte f\u00fcr einige Modeh\u00e4ndler ein zeitaufw\u00e4ndiger und kostspieliger Prozess sein. Wenn Einzelh\u00e4ndler jedoch beschlie\u00dfen, diese zu nutzen\u00a0Prime AI's\u00a0<\/a>Fortgeschrittene Bildanalysentechnologie, die gesamte Produktkatalogbilder verarbeitet und Daten mit den Daten der Gr\u00f6\u00dfenempfehlungstechnologie abgleicht, ist eher ein einfacher Prozess.

Fit Finder\u00a0<\/a>Prime AI versteht den Unterschied in jeder SKU. Wenn Kunden feststellen, dass einige Kleidungsst\u00fccke in Gr\u00f6\u00dfe M und andere in XL empfohlen werden, wird diese Information ber\u00fccksichtigt, wenn visuell \u00e4hnliche Produkte vorgeschlagen oder Alternativen zu 'Ausverkauften' Produkten angeboten werden.

Indem Unternehmen diese fortschrittliche Technologie in ihren Online-Einzelhandel integrieren, k\u00f6nnen sie einen Anstieg des Absatzes ihrer Produkte verzeichnen, da Produktempfehlungen nicht auf vorausgew\u00e4hlten Bestsellern f\u00fcr eine bestimmte Kategorie basieren, sondern auf der Gr\u00f6\u00dfe jedes K\u00e4ufers, der visuellen \u00c4hnlichkeit und den verf\u00fcgbaren Lageroptionen zugeschnitten sind.

Als Ergebnis ist die Verbesserung des ROAS sofort sichtbar. Weniger Kunden von bezahlter Werbung springen ab, wenn die Produktgr\u00f6\u00dfen fragmentiert sind, was den durch bezahlte Marketinganstrengungen beeinflussten Cashflow abbremst. Remarketing \u00fcber \"Wieder-auf-Lager\"-Benachrichtigungen und visuell \u00e4hnliche Produktempfehlungen. Visuell \u00e4hnliche Produktempfehlungen,\u00a0Wieder auf Lager\u00a0<\/a>Benachrichtigungen per E-Mail k\u00f6nnen dazu beitragen, den Umsatz von Einzelh\u00e4ndlern zu steigern und die Raten verlassener Warenk\u00f6rbe zu minimieren.

E-Mail-Benachrichtigungen k\u00f6nnen den K\u00e4ufer informieren, sobald ihre ausgew\u00e4hlten Produkte wieder auf Lager sind, was Modeh\u00e4ndlern 5 bis 10% zus\u00e4tzlichen Umsatz bringt.

Diese Warnmeldungen helfen auch dabei, treue Kunden zu halten, da sie sich f\u00fcr Benachrichtigungen per E-Mail \u00fcber ihre ausgew\u00e4hlten Produkte entscheiden.

Mit den Benachrichtigungen \u00fcber die Wiedererh\u00e4ltlichkeit von Produkten k\u00f6nnen Einzelh\u00e4ndler ihre E-Mail- und SMS-Listen weiter ausbauen und so ihre neuen Produkte und speziellen Aktionen \u00fcber einen der am h\u00e4ufigsten genutzten Marketingkan\u00e4le bewerben.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nutzen Sie Ihren aktuellen Bestand mit fortschrittlichen Technologien<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nur 16% der Einzelh\u00e4ndler planen, in Technologie zu investieren, um den durch Lieferprobleme verursachten Schaden abzumildern. Die Mehrheit der Einzelh\u00e4ndler geht in die andere Richtung - sie erh\u00f6hen die Preise f\u00fcr Produkte und Lieferungen, reduzieren ihr Sortiment und entlassen Personal, um den Verkaufsverlust zu decken.

Allerdings k\u00f6nnen Einzelh\u00e4ndler ihren aktuellen Bestand immer noch mit Hilfe von fortschrittlichen Technologien nutzen, bevor sie zu den drastischsten Erholungsoptionen \u00fcbergehen.

Arbeiten Sie auf der Shopify Plattform? Beginnen Sie kostenlos mit '\u00a0Finde Kleidung per Bild\u00a0<\/a>'Feature!'<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Wie Modeh\u00e4ndler die Anzahl der verlorenen Verk\u00e4ufe aufgrund von Lagerausf\u00e4llen reduzieren. Ein einzigartiger Besucher kommt in einen Online-Shop, nur um herauszufinden, dass ihre Gr\u00f6\u00dfe f\u00fcr das beworbene Kleidungsst\u00fcck ausverkauft ist. Sie verlassen den Laden, um nach dem Konkurrenten zu suchen, der die bevorzugte Gr\u00f6\u00dfe des K\u00e4ufers an<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":123,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1855","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"prime-ai.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Das angezeigte Beitragsbild sollte mindestens 200x200 px gro\u00df sein, damit Facebook und andere Social-Media-Websites es 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