Artificial Intelligence Technologies - PRIME AI

New: Serial returners can exploit guest checkout. Get a Free 90-day diagnostics audit.

Stop serial returners

Stop serial returners and refund policy abusers at the source. Prime AI’s invisible security layer identifies bad actors behind guest checkouts and protects your profits while preserving a frictionless checkout for true clientele.

Size Finder Suite

Predictive AI for fashion sizing. Get accurate clothing, footwear, and bra size recommendations with zero manual effort. Fully customisable. Built for Shopify Plus, Salesforce, Magento, and more.

Virtual try-on

Bridge the gap between digital and physical retail. Allow your clientele to visualize clothing on their own bodies, increasing purchase confidence and brand loyalty.

See the results our tech delivers

Multi-brand Fashion Return Reduction – How Prime AI Reduced Returns Across 14 Brands

speedo return reduction case study showing how Prime AI’s size recommendation tool helped reduce return rates and improve sizing confidence in online fashion retail.

Speedo Return Reduction: How Prime AI Slashes Returns

new balance return reduction case study showing how Prime AI’s size recommendation tool helped reduce return rates and improve sizing confidence in online fashion retail.

New Balance Return Reduction: How Prime AI Slashes Returns

puma return reduction case study showing how Prime AI’s size recommendation tool helped reduce return rates and improve sizing confidence in online fashion retail.

Puma Return Reduction: How Prime AI Slashes Returns

under armour return reduction case study showing how Prime AI’s size recommendation tool helped reduce return rates and improve sizing confidence in online fashion retail.

Under Armour Return Reduction: How Prime AI Slashes Returns

the north face return reduction case study showing how Prime AI’s size recommendation tool helped reduce return rates and improve sizing confidence in online fashion retail.

The North Face Return Reduction: How Prime AI Slashes Returns

We analysed 1,000,000 returns. Here's what we found...

Lessons from 1,000,000 Returns" – A bold, high-contrast digital artwork featuring a stylish woman in an off-shoulder dress, overlaid with abstract textures in blue, pink, and black. The vibrant design highlights the key theme of inconsistent sizing in fashion, a major driver of returns in online retail.

Inconsistent Sizing in Fashion: Shocking Insights from Analysing 1 Million Returns

Bracketing in online shopping – Lessons from 1,000,000 returns. Image of a woman wearing a navy knit two-piece outfit, with a futuristic digital background.

Bracketing in Online Shopping – Lesson 2 from 1M Returns

A stylish model in a blue-striped outfit with a digital data background, representing insights from analysing 1 million online returns. Text overlay reads ‘Lessons from 1,000,000 Returns – 3’, reinforcing the key theme of how poor fit leads to lost customers.

Poor Fit Leads to Lost Customers – Lesson 3: Stop Return-Driven Churn

Knowledge Base

AI-powered Size Finder illustration showing growth in customer lifetime value (LTV) through improved fit accuracy and retention.

How Size Finder Actually Doubles the LTV

Illustration showing guest checkout fraud and return abuse, with warning icons on a shopping cart, suspicious user figure, and return package symbols in a digital retail environment.

How AI Stops Guest Checkout Fraud and Return Abuse

Visual showing virtual try-on technology: a product displayed on a website, a user uploading their photo, and the system dressing the user in the selected product.

Virtual Try On Technology

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